--- title: "Alena Omargalieva becomes ambassador of PrivatBank and Mastercard: exclusive skins featuring quotes from her hits are now available to customers" description: "Alena Omargalieva has become an ambassador of PrivatBank and Mastercard: customers received exclusive card skins featuring quotes from her hits, and in September a giveaway of five tickets to her Palace of Sports concert kicks off." date: 2026-09-09T20:34:00.000Z lang: en url: https://xab.info/en/posts/alena-omargalieva-privatbank-mastercard-ambassador-skins tags: [alena-omargalieva, privatbank, mastercard, ambassador, bank-card-skins, ukraine-music, concert] publisher: "XAB.info" --- # Alena Omargalieva becomes ambassador of PrivatBank and Mastercard: exclusive skins featuring quotes from her hits are now available to customers ![Alena Omarkalieva as the ambassador of PrivatBank and Mastercard: stylish portrait in a green blazer and sunglasses](https://xab.info/media/2026/09/10/alena-omargalieva-privatbank-mastercard-ambassador-skins/alena-omargalieva-privatbank-mastercard-ambassador-skins-1.webp) ## 🎯 Key Points - Alena Omargalieva has officially become an ambassador of PrivatBank and Mastercard - Exclusive bank card skins featuring the artist's photos and quotes from her hits have been launched - In September 2026, a giveaway of 5 tickets to the Palace of Sports concert is running for customers who install the skin - A photoshoot was conducted in the bank brand's signature green shades Ukrainian singer Alena Omargalieva has announced the start of an ambassadorial partnership with PrivatBank and Mastercard. The first tangible outcome of the collaboration is a set of exclusive skins for bank cards, featuring the artist's photographs, her autograph, and quotes from her most well-known songs. The singer shared the news on her Instagram, while the details of the partnership were published by the lifestyle outlet Wave (RBC-Ukraine) on September 10, 2026. ### Exclusive skins: creativity on a plastic card PrivatBank customers can now choose a card design that is visually and thematically linked to Alena Omargalieva's creative work. "We are kicking off our ambassadorship, and our very first shared story is a set of exclusive card skins. My photos, lines from my songs, and my autograph β€” now you can pick whichever one resonates most with you," the artist wrote in her account. Among the quotes placed on the cards are lines from her hits: "Oi, ya ne p'iana, a prosto zakokhana" (Oh, I'm not drunk, I'm just in love), "Trymay mene, ne vidpuskay" (Hold me, don't let go), "Zakokhana v zhyttia" (In love with life), "Koly ty poruch, ya zhyvu" (When you're near, I live), and "Tse shakh i mat, baby β€” teper ya heartbreaker" (It's checkmate, baby β€” now I'm a heartbreaker). In this way, the banking product becomes a personal carrier of the artist's musical brand. ### Ticket giveaway: mechanics and timeline Alongside the skin launch, the singer announced an interactive giveaway. Throughout September 2026, customers who apply any of the new skins to their PrivatBank card automatically enter the draw. On October 1, 2026, five winners will be randomly selected to receive tickets to Alena Omargalieva's concert at the Palace of Sports. The mechanics are simple: just activate the skin in the bank's app by the end of September, and the system will record your participation automatically. ### Photoshoot in the brand's signature shades In addition to the digital product, the ambassadorship was accompanied by a professional photoshoot executed in the signature palette of PrivatBank and Mastercard. In the shots, Alena Omargalieva appears in a strict green suit worn over a white shirt with a folded collar, complemented by a matching tie. The look is completed by large sunglasses with amber lenses and dark frames. The backdrop is a rich emerald, visually tying the image to the corporate identity of the banking partner. The photos convey a style of business chic transposed into a pop-music context. ### Context: ambassadorship as a tool of music marketing Enlisting popular artists as ambassadors of banking and payment services has become a sustained trend in the Ukrainian market. For PrivatBank and Mastercard, such a collaboration helps expand reach among a younger audience for whom card design and the ability to "express themselves" through a skin are as important as the product's functional parameters. For Alena Omargalieva, the ambassadorship opens an additional channel of communication with fans: the ticket giveaway for the Palace of Sports concert not only encourages skin installation but also drives direct engagement with the fan community. According to Wave, the photoshoot and skin launch became the first "shared story" of the partnership, signaling plans to expand the collaboration further. ## πŸ” Fact-Check Verification - ["Checkmate, baby." Alena Omargalieva decorates bank cards with her hits](https://wave.rbc.ua/ukr/style/tse-shah-i-mat-baby-alona-omargalieva-prikrasila-1788985766.html) - Π˜ΡΡ‚ΠΎΡ‡Π½ΠΈΠΊ содСрТит прямыС Ρ†ΠΈΡ‚Π°Ρ‚Ρ‹ артистки ΠΈΠ· Instagram, описаниС ΠΌΠ΅Ρ…Π°Π½ΠΈΠΊΠΈ Ρ€ΠΎΠ·Ρ‹Π³Ρ€Ρ‹ΡˆΠ°, список Ρ†ΠΈΡ‚Π°Ρ‚ Π½Π° скинах ΠΈ Π΄Π΅Ρ‚Π°Π»ΠΈ фотосСссии. ВсС Ρ„Π°ΠΊΡ‚Ρ‹ ΡΡ‚Π°Ρ‚ΡŒΠΈ свСрСны с тСкстом источника. - [Bank cards of Tajikistan: opportunities, advantages, and the application process in 2026](https://www.klerk.ru/blogs/EasypayWorld/661463/) - Π˜ΡΡ‚ΠΎΡ‡Π½ΠΈΠΊ Π½Π΅ содСрТит ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΠΈ ΠΎ сотрудничСствС АлСны ΠžΠΌΠ°Ρ€Π³Π°Π»ΠΈΠ΅Π²ΠΎΠΉ с ΠŸΡ€ΠΈΠ²Π°Ρ‚Π‘Π°Π½ΠΊΠΎΠΌ ΠΈΠ»ΠΈ Mastercard. Π’ ΡΡ‚Π°Ρ‚ΡŒΠ΅ Π½Π΅ использован. ## ❓ FAQ ### Q: What are Alena Omargalieva's exclusive skins for PrivatBank? **A:** These are special designs for PrivatBank cards featuring the singer's photographs, her autograph, and quotes from her hits, such as "Oi, ya ne p'iana, a prosto zakokhana" and "Tse shakh i mat, baby." Customers can choose a suitable skin in the bank's app. ### Q: How do I enter the concert ticket giveaway? **A:** During September 2026, apply any of Alena Omargalieva's new skins to your PrivatBank card. On October 1, a random draw of five tickets to the singer's concert at the Palace of Sports will be held. ### Q: When did the ambassadorial partnership begin? **A:** Alena Omargalieva's ambassadorship with PrivatBank and Mastercard was announced in September 2026. The first outcomes were exclusive card skins and a photoshoot in the brand's signature shades. ### Q: Which song quotes are placed on the cards? **A:** The skins feature lines from the artist's hits: "Oi, ya ne p'iana, a prosto zakokhana," "Trymay mene, ne vidpuskay," "Zakokhana v zhyttia," "Koly ty poruch, ya zhyvu," and "Tse shakh i mat, baby β€” teper ya heartbreaker."