--- title: "Apple Changes the Game: Emergency Shift to M7 and the Birth of the Most Expensive Computer in History" description: "Apple is missing deadlines and abandoning M6 for the emergency development of M7 for AI. ๐Ÿ”ฅ In 2028, a superchip with 1.5 TB of memory will be released, making the Mac Studio the most expensive computer in history. Analysts predict prices comparable to a mortgage. ๐Ÿ’ธ๐Ÿ " date: 2026-07-13T08:20:00.000Z lang: en url: https://xab.info/en/posts/apple-changes-the-game-emergency-shift-to-m7-and-the-birth-of-the-most-expensive-computer-in-history tags: [apple, m7-ultra, nvidia, artificial-intelligence, mac-studio] publisher: "XAB.info" --- # Apple Changes the Game: Emergency Shift to M7 and the Birth of the Most Expensive Computer in History ![Woman in cozy sweater working on silver MacBook with M7 chip โ€” symbol of Appleโ€™s most expensive computer era](https://xab.info/media/2026/07/13/apple-m7-ultra-samyy-dorogoy-kompyuter-v-istorii/apple-m7-ultra-samyy-dorogoy-kompyuter-v-istorii-1.webp) Apple is making an unprecedented move in its processor development strategy. In an attempt to maintain leadership in the artificial intelligence race, the California giant is radically revising its chip release schedule, effectively abandoning the extended M6 lineup. All engineering resources are now thrown into the emergency development of the M7 architecture, tailored for neural network tasks. Traditionally, the priorities in creating Apple Silicon were speed, graphics, and energy efficiency. However, the advent of the AI era has turned these rules upside down. The finalization of the base M7 chip began just six months after the completion of work on the M6, completely breaking the usual product lifecycle and putting analysts in front of a "highly atypical timeline". ### Architectural Breakthrough and M7 Ultra Ambitions The culmination of this new strategy will be the release of the M7 Ultra superchip, expected in 2028. The goal is ambitious: to approach the computing power of leading dedicated AI accelerators at the level of Nvidia Blackwell. The main feature of the future flagship will be colossal RAM support โ€” up to 1.5 terabytes. This value is twice the limits planned for the never-released M5 Ultra. However, such a configuration carries an inevitable consequence โ€” an "astronomical" cost of the finished device. ### Prices Comparable to Real Estate The market is already reacting to the shortage of memory chips and record inflation, which has forced Apple to raise prices on current Mac Studio models. The trend indicates that the top configuration of the new Mac in 2028 could become the most expensive computer in history. For comparison: when Apple last offered 1.5 TB of RAM in the 2019 Mac Pro, just this component cost $25,000, and the total cost of the machine reached $53,000. Today, just one graphics processor from competitor Nvidia is valued at more than $12,000. Experts suggest that buying a top-tier Mac Studio based on the M7 Ultra may require users to take out loans comparable to a real mortgage. It seems that in the world of high technology, the entry threshold for professionals is becoming comparable to the cost of real estate.