--- title: "Apple Officially Changes CEO: John Ternus Takes the Helm After Tim Cook's 15-Year Era" description: "Apple has officially changed its CEO: John Ternus replaced Tim Cook after 15 years of his leadership. The new CEO addressed employees ahead of the September 9 presentation." date: 2026-09-02T07:14:03.000Z lang: en url: https://xab.info/en/posts/apple-new-ceo-john-ternus tags: [apple, tim-cook, john-ternus, ceo-change, ai] publisher: "XAB.info" --- # Apple Officially Changes CEO: John Ternus Takes the Helm After Tim Cook's 15-Year Era ![John Ternus, the new Apple CEO, in an official portrait against a gray studio background](https://xab.info/media/2026/09/02/apple-novyi-ceo-dzhon-ternus/apple-novyi-ceo-dzhon-ternus-1.webp) ## 🎯 Key Points - John Ternus has officially replaced Tim Cook as Apple's CEO after 15 years of Cook's leadership. - Tim Cook has moved to the role of Executive Chairman of the Board and publicly endorsed his successor. - The autumn presentation will take place on September 9; rumors suggest a foldable iPhone and an updated Siri with AI features are expected. - Apple reduced the number of senior executives by two and redistributed the responsibilities of top managers on the Leadership page. Apple is undergoing its most significant leadership change in recent years: John Ternus has officially taken the role of Chief Executive Officer, succeeding Tim Cook, who led the company for 15 years. The transition has been recorded on the company's official website, where the Leadership section has been updated, and the new CEO has already sent an internal message to employees. ### Transfer of Power After Cook's 15-Year Era Prior to his appointment to the top of the company, Ternus held the position of Senior Vice President of Hardware Engineering. Cook, in turn, has moved to the role of Executive Chairman of the Board and publicly endorsed his successor, stating that he "feels a tremendous sense of relief handing the helm to such a brilliant person," and noting that "few understand what it takes to create world-changing products the way John does." According to the company, the board of directors now displays portraits of all nine members, and Cook's biography has been expanded nearly threefold, with an emphasis on key achievements over the past decade and a half. ### The New CEO's First Address and the September 9 Launch Ternus's appointment coincides with preparations for the traditional autumn event, which will take place on September 9. In an internal memo, the new chief wrote: "Next week we have a huge launch that is going to be phenomenal," and emphasized that he is excited about the future products in development. Rumors suggest that at the event the company will unveil its first foldable iPhone and an updated Siri with expanded AI features, designed to compete with ChatGPT and Claude. Among the potential new products are also AirPods with cameras, smart glasses, and laptops with touchscreens. ### Personnel Changes on the Leadership Page In parallel with the CEO change, Apple made substantial revisions to the official Leadership section. Ternus has moved to the first position in the list, and his biography has doubled in length. The number of senior executives in the main roster has decreased by two: in addition to Cook's departure from it, General Counsel Kate Adams has retired. Ternus's role as head of the hardware engineering division remains vacant for the time being. Jennifer Newstead has taken on government relations responsibilities, and CFO Kevan Parekh officially oversees corporate services, including real estate and Caffe Macs. Phil Schiller is no longer listed as head of the App Store and Apple Events following his departure from those areas at the end of August, while the biographies of Johny Srouji and Deirdre O'Brien have been updated to clarify their long-standing contributions to the development of Apple Silicon chips and the company's structure. ### Contradictory Data The fact of the CEO change itself is officially confirmed: Apple updated its top-management page and published Ternus's address. However, the details of the upcoming September 9 presentation — in particular, the release of a foldable iPhone and an AI-powered Siri to compete with ChatGPT and Claude — remain at the level of rumors and leaks at the time of publication and have not been confirmed by the company. In addition, there are differing emphases in the media: some outlets frame the event as "the end of the Cook era," while the company itself and Cook himself stress the smoothness and continuity of the transition. These differences in framing should be taken into account when interpreting the news. ### The Significance of the Leadership Change for the Market The transition from Cook, who was associated with financial discipline and ecosystem services, to Ternus, whose career is tied to hardware development, may signal a shift in Apple's focus toward hardware and new form factors. The vacancy in the hardware engineering leadership role and the expansion of the authority of several top executives point to a restructuring of the management structure ahead of a major product cycle. For investors, the key factor will be how the new CEO handles the September 9 launch and whether he can maintain the pace of competition in the field of artificial intelligence. ## 🔍 Fact-Check Verification - [Apple Officially Changes CEO: John Ternus Makes First Statement in New Role](https://www.rbc.ua/ukr/news/apple-ofitsiyno-zminila-ceo-dzhon-ternus-1788332831.html) - Подтверждает официальную смену CEO и первое заявление Тернуса в новой должности. - [John Ternus Becomes Apple's CEO. What Is Known](https://www.iphones.ru/iNotes/dzhon-ternus-stal-gendirektorom-apple-chto-izvestno) - Сводка известных фактов о назначении Тернуса гендиректором Apple. - [The Cook Era Has Ended: Apple Has a New CEO for the First Time in 15 Years](https://ru.euronews.com/next/2026/09/02/end-of-the-cook-era-apple-has-a-new-ceo-for-the-first-time-in-15-years) - Подтверждает 15-летнее руководство Кука и смену гендиректора; подаёт событие как завершение эпохи. - [Tim Cook Leaves Apple's CEO Role: What Changed Over 15 Years and Who Will Replace Him](https://unn.ua/ru/news/tim-kuk-pokidaet-dolzhnost-ceo-apple-chto-izmenilos-za-15-let-i-kto-yego-zamenit) - Описывает изменения за 15 лет и преемника Кука — Тернуса. ## ❓ FAQ ### Q: Who is the new CEO of Apple? **A:** John Ternus, who previously held the position of Senior Vice President of Hardware Engineering. ### Q: What happened to Tim Cook after leaving the CEO role? **A:** He moved to the position of Executive Chairman of the Board and publicly endorsed his successor. ### Q: When will Apple's autumn presentation take place and what is expected at it? **A:** The presentation will take place on September 9. Rumors suggest the company will unveil its first foldable iPhone and an updated Siri with expanded AI features; these details have not been officially confirmed. ### Q: Has the CEO change been officially confirmed? **A:** Yes, Apple updated the Leadership page on its website and published Ternus's internal address to employees.