--- title: "Apple Announces Pro and Tell: First Touch OLED Mac and MacBook Pro Redesign in Five Years" description: "Apple has officially confirmed the Pro and Tell autumn event for October 28. The main novelty will be a MacBook Pro featuring the first touchscreen OLED screen in Mac history and a chassis redesign." date: 2026-10-20T08:18:15.638Z lang: en url: https://xab.info/en/posts/apple-pro-and-tell-macbook-pro-oled tags: [apple, macbook-pro, oled-display, pro-and-tell, m5-chip] author: "Alexander Buran, Roman V." publisher: "XAB.info" --- # Apple Announces Pro and Tell: First Touch OLED Mac and MacBook Pro Redesign in Five Years ![Stylized glowing Apple logo silhouette on a black background with abstract colored lines](https://xab.info/media/2026/10/20/apple-pro-and-tell-macbook-pro-oled/apple-pro-and-tell-macbook-pro-oled-1.webp) ## Key Points - Apple confirmed the Pro and Tell autumn event for October 28, 2026, in Los Angeles. - The flagship MacBook Pro will feature a completely redesigned, lighter, and thinner chassis for the first time in five years. - For the first time in Mac history, a touchscreen OLED screen will appear; the notch will be replaced by a hole punch and Dynamic Island. - The flagship will receive M5 Pro/Max chips instead of the expected M6 Pro/Max; next-gen M6 chips will arrive no earlier than autumn 2027. - The base 14-inch MacBook Pro and iMac will also be updated (with M6), and the iPad mini will get an OLED display. Apple has officially confirmed its third autumn event, dubbed Pro and Tell. Marketing chief Greg Joswiak sent out invitations to users, and his social media post — 'Can't wait to pro and tell next week' — triggered a wave of leaks. The presentation will take place on October 28, 2026, in Los Angeles and is intended by the company to be the main product event of the autumn following recent smart home device announcements. Apple has practiced the 'full product day' format before, but this time the focus is on a major overhaul of the flagship laptop lineup. ### The First Touchscreen in Mac History The most noticeable change reported by insiders will be the introduction of the first touchscreen OLED display in Apple computer history. This is a fundamental shift for a platform that has gone decades without touch controls. Along with the new matrix type, the top part of the screen will also change: the familiar camera notch will be replaced by a neat hole punch, and the Dynamic Island interactive panel, familiar from the company's smartphones, will be integrated into the control system. ### Chassis Redesign Long-Awaited for Five Years The flagship laptop will receive a completely redesigned chassis for the first time in the last five years. According to insiders, the new model will be noticeably lighter and slightly thinner than previous generations, which should address one of the main criticisms leveled at the lineup: its dimensions and weight. Such a large-scale redesign usually accompanies a shift in the device's architectural generation, so the event is perceived as a complete overhaul of the laptop's structure rather than a cosmetic update. ### Chips: M5 Pro and M5 Max Instead of Expected M6 Despite the major redesign, insiders say not to expect the anticipated M6 Pro or M6 Max chips at the presentation. The flagship laptops will be powered by the already familiar Apple M5 Pro and M5 Max processors, while the next-generation chips, according to the same estimates, will not appear until the autumn of 2027. This means that the flagship's hardware internals will not be the main selling point of the announcement — the focus will shift to the design and display. ### What Else Will Be Shown: Base MacBook Pro, iMac, and iPad mini In addition to the flagship, updates to other devices are expected at the event. The base 14-inch MacBook Pro in its previous chassis and the iMac desktop will receive next-generation Apple M6 processors. A separate novelty will be the long-awaited successor to the iPad mini with a more modern chip and OLED display, although the tablet's screen may reportedly keep the standard 60Hz refresh rate. Thus, Pro and Tell promises to be one of Apple's most feature-packed product events in recent years. ## Fact-Check & Sources - [Кардинальное обновление флагманских ноутбуков: Apple официально анонсировала мероприятие Pro and Tell](https://www.rbc.ua/ukr/news/kardinalne-onovlennya-flagmanskih-noutbukiv-1792481935.html) - The holding of the Pro and Tell event on October 28 in Los Angeles has been officially confirmed (invitation from marketing chief G. Joswiak). Specifications of the new products — touchscreen OLED screen, chassis redesign, M5 Pro/Max chips and M6 for base models, OLED in iPad mini — are provided according to insiders from the same source. ## FAQ ### When and where will the Pro and Tell event take place? On October 28, 2026, in Los Angeles; this is Apple's third autumn product announcement. ### What will be the main novelty of the presentation? A radically updated MacBook Pro — featuring a completely redesigned, lighter, and thinner chassis for the first time in five years. ### Will a touchscreen come to the Mac? Yes, according to insiders, for the first time in Mac history, a touchscreen OLED display will be used, and the notch will be replaced by a hole punch and Dynamic Island. ### Which chips will the new MacBook Pros get? The flagship will get M5 Pro and M5 Max processors instead of the expected M6 Pro/Max; the base 14-inch MacBook Pro and iMac will receive M6 chips.