--- title: "Apple raises prices on iPhone 17, iPhone 17e and iPhone Air after new flagships launch" description: "After unveiling the iPhone 18 Pro and iPhone Duo, Apple raised prices on last year's iPhone 17, 17e and Air by $100–300 in its official store, keeping them unchanged technically." date: 2026-09-10T09:20:01.000Z lang: en url: https://xab.info/en/posts/apple-raises-prices-on-iphone-17-iphone-17e-and-iphone-air tags: [apple, iphone-17, iphone-air, iphone-17e, price-hike, smartphones] publisher: "XAB.info" --- # Apple raises prices on iPhone 17, iPhone 17e and iPhone Air after new flagships launch ![Lineup of iPhone 17, iPhone 17e and iPhone Air in multiple colors after Apple's price increase](https://xab.info/media/2026/09/10/apple-povysila-ceny-na-iphone-17-iphone-17e-i-iphone-air/apple-povysila-ceny-na-iphone-17-iphone-17e-i-iphone-air-1.webp) ## 🎯 Key Points - Following the launch of the iPhone 18 Pro, 18 Pro Max and iPhone Duo, Apple raised prices on last year's iPhone 17, 17e and Air by $100–300. - The iPhone 17 went up by $100 across all storage versions, while the top-tier 1 TB iPhone Air rose by $300. - Last year's models are sold with no technical changes; the next generation is expected in spring 2027. - At third-party retailers and on marketplaces, these models are still cheaper than in the official Apple Store. ### Context: new flagships and a price review Immediately after unveiling its new flagship models — the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo — Apple unexpectedly revised the official prices of last year's smartphone lineup. According to RBC-Ukraine, citing data from Apple's official store, the iPhone 17, iPhone 17e and the ultra-thin iPhone Air have all become more expensive. Notably, the new flagships in their top configurations already exceed the $2,000 mark, while Apple continues to sell last year's models with no technical changes whatsoever; the next generation of these devices is, by current estimates, not scheduled until spring 2027. ### How much the older models cost more An unwelcome surprise for buyers was that the price tags on all three models of last year's lineup in Apple's official Apple Store rose by between $100 and $300. The base iPhone 17 saw a price increase of exactly $100 across all storage variants, effectively shifting its price range upward with no improvements to its internals. In effect, Apple is "pulling" last year's lineup up to the new price level set by the 18th-generation flagships. ### iPhone Air and iPhone 17e: details of the price hike The most noticeable price increase hit the ultra-thin iPhone Air in its top configuration: the 256 GB and 512 GB versions rose by $100, while the 1 TB model jumped in price by as much as $300. The budget-friendly iPhone 17e, which retains an outdated OLED display with a 60 Hz refresh rate and a classic notch, also became more expensive, though to a lesser degree. The overall range of increases across the lineup is $100 to $300, depending on the model and storage capacity. ### Contradictory data There is a discrepancy between sources regarding which models saw price increases. The base information and a number of outlets (in particular RBC-Ukraine and Mobidevices) record price hikes specifically for the iPhone 17, iPhone 17e and iPhone Air. However, other publications — Championat and Hi-Tech Mail.ru — claim in their headlines that Apple raised prices "on all current iPhones," including the iPhone 16. In other words, one version is limited to the three 17th-generation models and the Air, while the second extends the list to the iPhone 16. Exact figures for individual configurations may also vary slightly depending on the region and source, so it is recommended to check the current price list in the official store when assessing the final cost. ### Where else you can buy cheaper It is worth noting that at third-party retailers and on popular marketplaces, these same models can still be found for less than in the official Apple Store, making alternative sales channels attractive for those unwilling to pay the "official" price. Given that the next generation of last year's models is not expected until spring 2027, the current price increase in the official store effectively locks the new models into a higher price segment for the remainder of their lifecycle. ## 🔍 Fact-Check Verification - [Apple raises prices on iPhone 17 and iPhone Air: how much the older models cost](https://www.rbc.ua/ukr/news/apple-pidvishchila-tsini-iphone-17-ta-iphone-1789028869.html) - Базовый источник: подтверждает подорожание iPhone 17, 17e и Air на 100–300 $ после выхода новых флагманов. - [Apple raises prices on all iPhones, including iPhone 16, iPhone 17 and iPhone Air](https://www.championat.com/cybersport/news-6614256-apple-povysila-ceny-na-vse-iphone-vklyuchaya-iphone-16-iphone-17-i-iphone-air.html) - Расширяет охват подорожания на iPhone 16, чего нет в базовом тексте — источник противоречия в разделе «Противоречивые данные». - [Apple raises prices on iPhone 17, iPhone Air and iPhone 17e](https://mobidevices.com/iphone-17-lineup-increased-in-price) - Совпадает с базовым текстом по перечню моделей (17, 17e, Air) и характеру повышения. - [Apple raises prices on all current iPhones](https://hi-tech.mail.ru/news/155178-apple-podnyala-ceny-na-vse-aktualnye-iphone/) - Формулировка «все актуальные iPhone» шире базового перечня, поддерживает версию о более широком охвате. ## ❓ FAQ ### Q: Which iPhone models became more expensive in Apple's official store? **A:** According to the base data, prices rose on last year's iPhone 17, iPhone 17e and iPhone Air. Some sources additionally mention the iPhone 16, so the scope may vary. ### Q: By exactly how much did the prices increase? **A:** The range of increases is $100 to $300: the iPhone 17 went up by $100 across all storage versions, while the top-tier 1 TB iPhone Air rose by $300. ### Q: Did the technical specifications of the models that became more expensive change? **A:** No, Apple continues to sell these models with no technical changes; the next generation is, by estimates, expected in spring 2027. ### Q: Can these models be bought cheaper? **A:** Yes, at third-party retailers and on popular marketplaces these models can still be found for less than in the official Apple Store.