---
title: "Burberry closed London Fashion Week with the 'In Bloom' collection: Daniel Lee and Celia Birtwell turned the signature check into a blooming garden"
description: "Burberry closed London Fashion Week with the Spring 2027 \"In Bloom\" collection: Daniel Lee and Celia Birtwell combined the signature check with hand-drawn floral prints, voluminous embroidery and reimagined trench coats."
date: 2026-09-22T20:56:00.000Z
lang: en
url: https://xab.info/en/posts/burberry-in-bloom-london-fashion-week-2027-en
tags: [burberry, london-fashion-week, daniel-lee, celia-birtwell, fashion, spring-2027, uk]
publisher: "XAB.info"
---

# Burberry closed London Fashion Week with the 'In Bloom' collection: Daniel Lee and Celia Birtwell turned the signature check into a blooming garden

![Model in a pink Burberry trench coat on the runway for the 'In Bloom' collection at London Fashion Week](https://xab.info/media/2026/09/23/burberry-in-bloom-london-fashion-week-2027/burberry-in-bloom-london-fashion-week-2027-1.webp)

## 🎯 Key Points

- Burberry closed London Fashion Week 2026 with the Spring 2027 "In Bloom" collection show
- Creative director Daniel Lee collaborated with textile designer Celia Birtwell on hand-drawn floral prints
- Burberry's signature check was reimagined in combination with botanical motifs: mimosa, lavender, bilberry
- The collection's focus was outerwear: trench coats, taffeta and faille coats, semi-sheer embroidered models
- Rosie Huntington-Whiteley and Jason Statham were present at the show

On 22 September 2026, the London Fashion Week season came to a close in London, and its final note was the Burberry Spring 2027 collection show. The British house, which traditionally closes the main London runway, presented a line called "In Bloom" ("В расцвете"), in which the brand's signature tartan check was woven, for the first time on such a scale, with vibrant floral and botanical prints. Creative director Daniel Lee worked on the collection in close collaboration with the legendary British textile designer Celia Birtwell, whose handcrafted patterns became the visual core of the entire line.

### Collaboration with Celia Birtwell: from the archives to the runway

Celia Birtwell, whose name in the world of textile design has long become a synonym for British craftsmanship, created a series of hand-drawn graphic patterns for the collection. Among the key motifs were mimosa, lavender, bilberry and other floral and botanical elements, which Birtwell adapted to the scale of runway looks. The designer also drew on her own archival prints featuring her signature "funny faces," which adorned knitwear and accessories, adding a playful, almost narrative note to the collection. On the runway, these patterns took the form of voluminous embroidery on dresses and skirts, small-scale prints on trench coats, and blurred botanical motifs on coats.

### Reimagining the iconic check and a focus on outerwear

Particular attention was paid by Daniel Lee to Burberry's iconic check, which he did not merely preserve as a recognizable brand code but reimagined in dialogue with Birtwell's floral graphics. Outerwear took centre stage in the collection: from classic trench coats to models in silk taffeta and faille with voluminous hems, pleats and a deliberately "crumpled" effect. Certain variants were crafted from light, semi-sheer fabric and embellished with embroidery in such a way that they blurred the line between outerwear and a dress. Footwear in the line also received decorative elements echoing the botanical theme.

### Colour palette and the menswear portion of the collection

The "In Bloom" palette is built around lavender and burgundy tones, complemented by bright accents of yellow, pink, green and blue — colours evoking a summer garden in full bloom. The menswear portion of the collection drew inspiration from street style: it included suits, shirts and classic trench coats with floral and botanical motifs, as well as jeans, checkered pieces and printed sweatshirts. Thus, Daniel Lee struck a balance between the feminine romance of the botanical patterns and the masculine utilitarian aesthetic characteristic of Burberry.

### Stars at the show

The Burberry show gathered a number of notable figures in the front row. Particular press attention went to Rosie Huntington-Whiteley, who appeared in a latex look, as well as Jason Statham, whose presence at the London show became one of the evening's most talked-about moments. Both artists became part of the collection's visual narrative, underscoring its connection to British pop culture.

### Contradictory data

In a number of sources the collection is referred to as "Summer 2027," whereas in Burberry's official materials and in the main body of the text the designation "Spring 2027" is used. In the fashion industry these terms are often used as synonyms (spring/summer), although strictly speaking "Spring" denotes a spring line. The difference is terminological in nature and does not affect the content of the collection. On all other facts — the creative director's name, the collaborator's name, the collection's title and the list of motifs — all verified sources are in full agreement.

## 🔍 Fact-Check Verification

- [Floral dresses, trench coats and coats: Burberry showed its new collection at London Fashion Week](https://wave.rbc.ua/ukr/style/kvitkovi-sukni-trenchi-ta-palta-burberry-1790110007.html) - Основной источник: название коллекции In Bloom, Даниэль Ли, Селия Биртвелл, мотивы (мимоза, лаванда, черника), цветовая палитра, мужская часть. Все детали согласуются.
- [Burberry presented its Summer 2027 collection in London — Asharq Al-Awsat](https://ua.news/ru/krasa/burberry-predstaviv-litniu-kolektsiiu-2027-roku-v-londoni-asharq-al-awsat) - Подтверждает факт показа в Лондоне и сезон 2027. Термин «летняя» — синоним spring в модальном контексте.
- [Rosie Huntington-Whiteley in latex and Jason Statham appeared at the Burberry show in London](https://www.womanhit.ru/stars/97398-2026-09-22-rouzi-hantingtonuaytli-vlatekse-idzheyson-steytem-poyavilis-napokaze-burberry-vlondone/) - Подтверждает присутствие звёзд на показе: Роузи Хантингтон-Уайтли (латекс) и Джейсон Стэйтем. Дата 22.09.2026.
- [Rosie Huntington-Whiteley shone at the Burberry show in London](https://lady.mail.ru/article/597889-obrazy-zvezd-na-pokaze-burberry/) - Дополнительное подтверждение присутствия Роузи Хантингтон-Уайтли на показе Burberry в Лондоне.

## ❓ FAQ

### Q: What is the name of Burberry's new Spring 2027 collection?
**A:** The collection is titled "In Bloom". Its main motifs were flowers, plants and graphic patterns handcrafted by Celia Birtwell.

### Q: Who worked on the Burberry In Bloom collection?
**A:** Creative director Daniel Lee worked on the line together with the legendary British textile designer Celia Birtwell, who created hand-drawn floral and graphic prints for the collection and also adapted her own archival patterns.

### Q: What motifs are used in the collection?
**A:** Among the key motifs are mimosa, lavender, bilberry, floral and botanical elements, as well as Birtwell's archival prints with "funny faces." Burberry's signature check was reimagined in combination with botanical graphics.

### Q: Who was present at the Burberry show in London?
**A:** At the show on 22 September 2026, Rosie Huntington-Whiteley (in a latex look) and Jason Statham were present.

### Q: What colour palette dominates the In Bloom collection?
**A:** The palette is built around lavender and burgundy tones with bright accents of yellow, pink, green and blue.