---
title: "Cristiano Ronaldo announces start of 'Day 1s' series production with director Matthew Vaughn"
description: "Cristiano Ronaldo has announced the start of production for the series \"Day 1s\" in partnership with director Matthew Vaughn. The project is one of the first major launches for his company, UR•Marv Studios."
date: 2026-11-12T13:15:10.100Z
lang: en
url: https://xab.info/en/posts/cristiano-ronaldo-day-1s-series
tags: [cristiano-ronaldo, football, television, series, matthew-vaughn, ur-marv-studios]
author: "Andrey Kosynko"
publisher: "XAB.info"
---

# Cristiano Ronaldo announces start of 'Day 1s' series production with director Matthew Vaughn

![Cristiano Ronaldo looking to the side at an official event with a serious expression](https://xab.info/media/2026/11/12/cristiano-ronaldo-seriyal-day-1s/cristiano-ronaldo-seriyal-day-1s-1.webp)

## Key Points

- Cristiano Ronaldo announced the start of production on the series "Day 1s" alongside director Matthew Vaughn.
- The Portuguese star serves as an executive producer; the role of a UK football agent is expected to be played by Damian Lewis.
- The series is one of the first major projects from UR•Marv Studios, founded by Ronaldo and Vaughn in April 2025.
- The studio is expected to present the film "Stuntnuts" starring Matt Damon and Chris Hemsworth in the coming days.

Following a prolonged controversy surrounding the Portuguese national team and the public announcement of his departure from international football, Cristiano Ronaldo appears to be firmly shifting his focus toward new career paths. On Thursday, the Portuguese star announced the start of production on the series "Day 1s," which he is developing alongside British director Matthew Vaughn, known for the films "Kick-Ass" and "Kingsman." Thus, one of the most recognizable athletes on the planet is taking a significant step toward television and personal media production.

### Announcement on Instagram: First footage and cast

Ronaldo shared news of the project's launch on his official Instagram account, where he published a brief statement: "Exciting news! Production on my first TV show, Day 1s, has just begun. More news soon." In the same post, the star displayed an image of actor Damian Lewis alongside British rapper Dave, who is expected to join the cast, as well as a photograph from the locker room of the London club Brentford. These shots set the tone for the project and point to its football-British aesthetic.

### Plot and Cast: The story of a football agent

Details about the project emerged earlier this year in July, when The Sun newspaper, citing a Portuguese-language source, reported on the series' development. According to the publication, the Al-Nassr forward is serving as an executive producer on the drama series, which revolves around a football agent in the United Kingdom; this role is expected to be played by Damian Lewis, star of the series "Homeland." The concept belongs to Darren Dein, an agent representing Thierry Henry, who, according to the British newspaper citing a source in the television industry, may also be part of the cast. Beyond his role in production, Ronaldo himself is reportedly expected to make appearances in several episodes.

### UR•Marv Studios: First major launches

The series "Day 1s" is one of the first major projects for UR•Marv Studios—a company founded by Cristiano Ronaldo in partnership with director Matthew Vaughn in April 2025. This marks the transition of the Portuguese star from an ambassador and investor to a full-fledged media producer with his own portfolio of films. It is expected that in the coming days, the studio will present another project—the film "Stuntnuts," which will feature well-known actors such as Matt Damon and Chris Hemsworth.

### Context: Why now

The announcement of the series comes at a time when Ronaldo is publicly distancing himself from international football following the conflict surrounding the national team, making the diversification of his career a logical step. Combining the roles of executive producer, potential cast member, and co-owner of the studio allows him to secure a position in the entertainment industry at both the content and business levels. For an audience used to seeing him on the pitch, "Day 1s" and subsequent UR•Marv Studios projects represent a new phase of the Portuguese star's public activity.

## Fact-Check & Sources

- [Криштиану Роналду запускает производство сериала Day 1s с режиссером Мэтью Воном](https://ru.euronews.com/2026/11/12/from-football-to-the-small-screen-cristiano-ronaldo-announces-the-production-of-a-new-seri) - Source: Ronaldo's Instagram statement regarding production, cast details (Damian Lewis, Dave, Thierry Henry), role of executive producer, founding of UR•Marv Studios in April 2025, and the anticipated film "Stuntnuts".

## FAQ

### What is "Day 1s" and who is producing it?

"Day 1s" is a drama series, the production of which Cristiano Ronaldo announced on Instagram. He serves as an executive producer on the project, which was developed in collaboration with director Matthew Vaughn.

### What is the plot of the series and who is starring in it?

According to The Sun, the plot revolves around a football agent in the UK; this role is expected to be played by Damian Lewis. Reports also suggest the cast may include rapper Dave and Thierry Henry, and Ronaldo himself may appear in several episodes.

### What is UR•Marv Studios?

UR•Marv Studios is a media company founded by Cristiano Ronaldo and director Matthew Vaughn in April 2025. The series "Day 1s" is one of its first major projects; the studio is soon expected to present the film "Stuntnuts" starring Matt Damon and Chris Hemsworth.