---
title: "Dua Lipa showcases unusual beauty ritual: her hairdresser washes her face instead of styling her hair"
description: "Dua Lipa has released a video for her cosmetic brand, DUA by AB, in which her hairdresser, Peter Lux, washes her face instead of styling her hair. The video focuses on a three-product line created in collaboration with Augustinus Bader."
date: 2026-11-12T11:34:26.660Z
lang: en
url: https://xab.info/en/posts/dua-lipa-beauty-ritual-peter-lux-dua-by-ab
tags: [dua-lipa, beauty, cosmetics, dua-by-ab, augustinus-bader, hairdresser, skincare]
author: "Darya Fomina, Inna Kinsheva"
publisher: "XAB.info"
---

# Dua Lipa showcases unusual beauty ritual: her hairdresser washes her face instead of styling her hair

![Singer Dua Lipa with red hair at a social event, elegant look](https://xab.info/media/2026/11/12/dua-lipa-byuti-ritual-peter-lux-dua-by-ab/dua-lipa-byuti-ritual-peter-lux-dua-by-ab-1.webp)

## Key Points

- Dua Lipa shared a video in which her hairdresser Peter Lux washes her face instead of styling her hair
- The video promotes the DUA by AB cosmetic line, created in collaboration with the German brand Augustinus Bader
- The line includes three products: Balancing Cream Cleanser, Supercharged Glow Complex, and Renewal Cream
- In 2026, DUA by AB began developing an offline retail presence in London, Paris, and New York

British singer Dua Lipa has released a new video showcasing a segment of her beauty routine related to her cosmetic brand, DUA by AB. The unusual aspect of the video is that her personal hairdresser, Peter Lux, is not seen styling the artist’s hair but is instead washing her face. The footage shows Lux cleansing the singer's skin ahead of the subsequent skincare steps. The clip was posted with the caption “Get ready with Dua Lipa with little help from Peter Lux.” More details about the video and the project's context can be found at [Wave RBC.UA](https://wave.rbc.ua/ukr/stars/dua-lipa-pokazala-nezvichniy-b-yuti-ritual-1794479817.html).

### Roles Reversed: Hairdresser Turned Makeup Artist

In his regular work, Peter Lux is responsible for his client's hair; however, in this video, he takes on a function usually performed by makeup artists or skincare assistants. Lux gently cleanses Dua Lipa's face using products from the DUA by AB line. This approach allowed the brand to showcase the skincare process in a natural, "behind-the-scenes" setting rather than the sterile environment of an advertising shoot. For an audience that follows celebrity beauty routines, this format appears more authentic and builds trust in the products.

### DUA by AB: Collaboration with Augustinus Bader

The DUA by AB cosmetic line was launched by Dua Lipa in 2025 in collaboration with the German brand Augustinus Bader, known for its premium skincare products. The idea for the project grew out of the artist's personal experience: due to constant touring, frequent flights, shoots, and a tight concert schedule, the singer regularly faced skin dryness and breakouts. She wanted to develop a simple skincare system that wouldn't require many products and would suit an active lifestyle. As a result, a compact line of three core products was created.

### The Three Products in the Line

The DUA by AB line includes three key products, each covering a specific skincare step. The Balancing Cream Cleanser is designed for cleansing—which, judging by the video, is what Peter Lux uses. The Supercharged Glow Complex is responsible for radiance and hydration. The third product, the Renewal Cream, provides nourishment. This three-step system aligns with the minimalism concept championed by the singer: instead of a dozen bottles on a vanity, there are three products covering basic needs.

### Offline Brand Expansion in 2026

In 2026, DUA by AB began actively developing its offline presence. Pop-up spaces opened in London, Paris, and New York, where visitors could test the cosmetics, get acquainted with the products, and receive skincare consultations. This format allows the brand to move beyond online sales and build a tactile, "live" connection with the products. For an audience accustomed to digital marketing, the opportunity to try the items in person and ask a specialist questions becomes an additional argument for making a purchase.

### Beauty Content as Part of the Artist's Image

Posting a video with an unusual beauty ritual is not just a promotional move but a continuation of a strategy where Dua Lipa positions herself not only as a singer but also as the creator of a cosmetic brand. By showing her own routine and involving close colleagues in the process, the artist creates a sense of intimacy and trust with her audience. Combined with the offline expansion in three fashion capitals, the video becomes part of a comprehensive brand communication strategy aimed at strengthening loyalty and attracting new audiences in 2026.

## Fact-Check & Sources

- [Вместо укладки волос: Дуа Липа показала необычный бьюти-ритуал с парикмахером](https://wave.rbc.ua/ukr/stars/dua-lipa-pokazala-nezvichniy-b-yuti-ritual-1794479817.html) - Primary source. Contains all key facts: the video with Peter Lux, the caption, the three DUA by AB products, the brand launch in 2025, and offline expansion in 2026.
- [Кружево, ветровка и мотоботинки: Дуа Липа собрала три главных тренда 2026 года в одном образе](https://www.kleo.ru/items/moda/dua-lipa-sobrala-tri-glavnyh-trenda-2026/) - The source describes a fashion look at the Sunny Hill Festival in Pristina. It is not related to the beauty video or the DUA by AB brand. Used only for context on the artist's activity in 2026.
- [Дуа Липа показала идеальную фигуру в боди](https://www.championat.com/lifestyle/news-6175314-dua-lipa-pokazala-idealnuyu-figuru-v-bodi.html) - The source describes a concert in New York. Not related to the topic of beauty routines or the cosmetic brand. Not used in the article.

## FAQ

### What is unusual about Dua Lipa's new video?

In the video, her personal hairdresser, Peter Lux, washes the singer's face instead of doing her hair, demonstrating the cleansing stage using products from the DUA by AB line.

### What is DUA by AB and when was the brand launched?

DUA by AB is a cosmetic line launched by Dua Lipa in 2025 in collaboration with the German brand Augustinus Bader. The line consists of three products: Balancing Cream Cleanser, Supercharged Glow Complex, and Renewal Cream.

### Why did the singer decide to create her own cosmetic brand?

According to Dua Lipa, due to touring, travel, and a busy schedule, she suffered from dry skin and breakouts. She wanted a simple skincare system with a minimal number of products suitable for an active lifestyle.

### Where can one try DUA by AB products in person in 2026?

In 2026, the brand opened temporary offline spaces in London, Paris, and New York, where visitors can test the cosmetics and receive skincare consultations.