---
title: "Fajno Market vs. the Crisis: Who Will Survive the Battle for Ukrainian Retail"
description: "Against the backdrop of the bankruptcy of the major player ARG, Ukrainian retail is entering a phase of tough consolidation. The \"Fajno Market\" chain was the first to confirm expansion plans, relying on high profitability and a 30% revenue growth. Experts predict that in the coming years, the market will consolidate around several efficient operators who will buy up the assets of insolvent competitors. 🛒📉🏢"
date: 2026-07-13T11:16:00.000Z
lang: en
url: https://xab.info/en/posts/fajno-market-vs-crisis-survival-battle-ukrainian-retail
tags: [fajno-market, arg-bankruptcy, ukraine-retail, september-plus, market-consolidation]
publisher: "XAB.info"
---

# Fajno Market vs. the Crisis: Who Will Survive the Battle for Ukrainian Retail

![Facade of Fine Market supermarket with bright green flags and sign against a clear sky](https://xab.info/media/2026/07/13/fajno-market-plani-roshhdenija-posle-bankrotstva-arg/fajno-market-plani-roshhdenija-posle-bankrotstva-arg-1.webp)

Ukrainian grocery retail has entered a phase of tough consolidation. The financial collapse of "Alliance Retail Group" (ARG), which united the Mashket, Osnova, and "Domashniy Market" chains, has become a catalyst for a massive reshuffling of the market. Against the backdrop of the bankruptcy of a major player developing under a franchise model, regional chains are forced to reconsider their survival and growth strategies.

In conditions where active expansion to 170 outlets does not guarantee success, the decisive factors become operational efficiency and financial stability. RBK-Ukraine turned to national and regional operators with a question about development plans. The only one to publicly confirm intentions to expand is the management company "Fajno Market" — LLC "Sentabr Plus".

### Financial stability as the main trump card

"Yes, we have plans to expand," sources in the top management of the trading enterprise reported. This statement came against the backdrop of forecasts of potential acquisitions. Financially efficient chains gain an advantage in the fight for ready-made infrastructure and retail space freed up by insolvent competitors.

Today, "Fajno Market" operates in the format of "neighborhood stores," counting 219 outlets in seven regions of Ukraine. In 2025, the company opened 22 new stores and reconstructed another four. The success of the chain is based on indicators that allow it to compete with market giants:

  - Net margin in 2025 was 1.32%, which is higher than that of several other retailers.

  - Product profitability reached 36.98%, placing the chain in the same segment as ATB and Novus.

  - The company's revenue for 2025 grew by more than 30%, reaching 11.8 billion hryvnias.

Analysts from Pro Consulting note that the margin of chains with developed private labels (PL) can reach 35%. In "Fajno Market," the share of PL sales in 2025 was 7% of the total turnover. In parallel, the company is developing its own import, covering 200 items from 40 foreign manufacturers.

### Battle for assets and the future of the market

Experts, including GDS Commercial Director Anna Anisimova and financial analyst Andriy Shevchyshyn, predict an intensification of consolidation in the coming years. They cite slowing consumer demand, a shortage of quality space, and high capital costs as the reasons.

Under such conditions, buying already working stores becomes a faster and cheaper way to expand than opening new facilities from scratch. The Head of the Association of Retailers of Ukraine, Andriy Zhuk, confirmed that the assets of chains that could not withstand the debt load will become the object of a struggle between more resourceful operators.

According to Anisimova's assessment, within the next two to three years, Ukrainian grocery retail may move to a model where key positions will be taken by several large national and regional players. The bankruptcy of "Alliance Retail Group" is just the first step in this large-scale transformation, where only those who know how to manage costs effectively and invest without significant external borrowing will survive.