---
title: "FC Kharkiv rebrands: a new era after 'Metalist 1925' and a contract with Adidas"
description: "FC Kharkiv has officially ended the 'Metalist 1925' era and unveiled a new identity with deep historical significance. 🏟️ The club has signed a contract with Adidas, and the presentation of the new kit will take place before the start of the 2026/27 season. ⚽️🔴"
date: 2026-06-16T11:40:00.000Z
lang: en
url: https://xab.info/en/posts/fc-kharkiv-rebrands-new-identity-and-adidas-partnership
tags: []
publisher: "XAB.info"
---

# FC Kharkiv rebrands: a new era after 'Metalist 1925' and a contract with Adidas

![FC Kharkiv logo — new emblem after Metalist 1925 dissolution, featuring golden shield and Ukrainian text](https://xab.info/media/2026/06/16/fk-harkov-novaya-identika-i-partnerskie-s-adidas/fk-harkov-novaya-identika-i-partnerskie-s-adidas-1.webp)

Major changes are brewing in Ukrainian football. FC Kharkiv has officially unveiled the concept of its new visual style, marking the end of a decade-long period under the 'Metalist 1925' brand. The team is ready to enter a new era, armed with a unique identity that combines historical motifs with ambitious plans for the future.

This was announced at the club's press conference, as reported by RBC-Ukraine correspondent Daniil Vereitin. The club's management decided not just to change the name but to completely overhaul the visual code to reflect the depth of history and the patriotic feelings of the fans.

### Symbolism and palette: history in the details

According to one of the FC Kharkiv executives, the updated palette carries a deep subtext. The main markers of the new identity are two key colors, chosen not by accident. They are intended to highlight the continuity of generations and respect for the legacy of Kharkiv football, which dates back to the early 20th century.

The new logo and color scheme have become the foundation for the rebranding, which will allow the club to stand out in the modern sports landscape while remaining true to its roots.

### Partnership with a global giant

An important step in updating the image was the signing of an agreement with a leading global brand in the sports industry. The equipment for the Kharkiv team will now be produced by Adidas. Cooperation with such a partner guarantees not only high product quality but also compliance with the latest trends in football kit design.

The official presentation of the match kit in the new colors is scheduled for the near future. The event will take place immediately before the start of the 2026/27 football season, allowing fans to see the team's updated look at the start of the new championship.

### Where the club is heading

The transition from the 'Metalist 1925' brand to 'Kharkiv' is not just a change of signage but a strategic decision aimed at consolidating fans and attracting a new audience. The club, which has gone through a decade under the old name, is ready for new challenges in the UPL.

Earlier, reports were made about the full UPL roster for the 2026/27 season, and the appearance of the updated 'Kharkiv' in this table will be one of the most notable events of the pre-season. Now, everyone is left waiting for the premiere of the new kit and the first matches under the updated banner.