---
title: "GeForce RTX 5090 Disappears from NVIDIA Marketplace: What is Known About the Early End of Flagship Production"
description: "The flagship GeForce RTX 5090 has disappeared from the NVIDIA Marketplace catalog amid rumors of early production termination. Insiders link this to the redirection of GB202 chips to AI accelerators and RTX PRO."
date: 2026-10-16T22:51:30.429Z
lang: en
url: https://xab.info/en/posts/geforce-rtx-5090-disappears-nvidia-marketplace
tags: [nvidia, rtx-5090, geforce, gpu, blackwell]
author: "Alexander Buran"
publisher: "XAB.info"
---

# GeForce RTX 5090 Disappears from NVIDIA Marketplace: What is Known About the Early End of Flagship Production

![Flagship NVIDIA GeForce RTX 5090 graphics card with a massive black enclosure against a green abstract glowing background](https://xab.info/media/2026/10/16/geforce-rtx-5090-ischezla-iz-nvidia-marketplace/geforce-rtx-5090-ischezla-iz-nvidia-marketplace-1.webp)

## Key Points

- The RTX 5090 disappeared from the NVIDIA Marketplace catalog, as noted by Reddit users; archives confirm its previous presence.
- Rumors link this to the redirection of GB202 chips to AI accelerators and professional RTX PRO 6000 cards with 96 GB GDDR7; there is no official confirmation.
- In Japan and the US, the card has nearly vanished from retail, with prices reaching $10,000 for the RTX 5090 and $2,500 for top RTX 5080 versions.
- Insiders point to a possible announcement of an updated RTX 5080 with 24 GB of memory in the first quarter of 2027.

The flagship GeForce RTX 5090 graphics card of the Blackwell generation appears to be on the verge of early production termination, according to a combination of recent indicators. Following a wave of rumors that NVIDIA CEO Jensen Huang is preparing to halt production of the model, indirect confirmation has emerged online: Reddit users recorded the complete disappearance of the RTX 5090 from the catalog of available GPUs in the official NVIDIA Marketplace. Meanwhile, archived snapshots of the page confirm that the model was previously consistently present there, making its sudden removal a notable and widely discussed event.

### Disappearance from the Official Catalog

The key trigger for the new wave of reports was precisely the removal of the RTX 5090 card from the NVIDIA Marketplace. The community noticed that the model, which was previously listed among available graphics accelerators, is no longer displayed, while web archives record its stable presence on this page before. Such catalog changes by themselves do not constitute an official statement of discontinuation, but combined with other signals, they are perceived by the market as a strong indicator of a shift in company strategy.

### Reason: Redirecting GB202 Chips to AI and RTX PRO

The event coincided with a stream of reports claiming that NVIDIA has allegedly halted production of the consumer model to redirect GB202 graphics processors to a more profitable segment — artificial intelligence accelerators and professional video cards of the RTX PRO 6000 tier, equipped with 96 GB of GDDR7 memory. According to sources, the abandonment of not only the RTX 5090 but also the Chinese modification RTX 5090 D v2 is being discussed, with remaining chips redirected to professional RTX PRO accelerators. The company has not officially confirmed this decision, so this information remains in the status of insider reports.

### Market in Panic: Shortages and Price Surges

The backdrop for the rumors is created by acute shortages and anomalous retail price increases. In the Japanese market, according to local networks, the RTX 5090 is completely sold out, and before disappearing from sale, top modifications were offered for approximately $10,000; currently, it cannot be bought in regular Japanese retail, and prices on the secondary market are even higher. Top versions of the RTX 5080 have approached $2,500, while even the RTX 5060 Ti with 8 GB costs from $749, the RTX 5070 is around $900–1,200, and the RTX 5070 Ti ranges from $1,454 to $1,795. The picture is similar in the US: prices on Amazon range from $3,800 to $4,500, Best Buy has no cards at all, and Micro Center has only a few pieces left nationwide. Many NVIDIA partners have already expressed intentions to raise prices on related products.

### What's Next: Possible RTX 5080 with 24 GB of Memory

Amid shortages and rumors, insiders point to a possible announcement of an updated GeForce RTX 5080 with 24 GB of memory in the first quarter of 2027. This model could become a new compromise flagship of the gaming lineup if NVIDIA truly reduces supplies of the top-tier RTX 5090. Thus, if insider information is confirmed, the supply of gaming flagships will continue to shrink, and the likelihood of new RTX 5090 deliveries will drop noticeably, redirecting buyers' attention toward solutions with more accessible memory capacities.

## Fact-Check & Sources

- [Флагманская GeForce RTX 5090 исчезла из продажи на сайте NVIDIA Marketplace](https://www.goha.ru/flagmanskaya-geforce-rtx-5090-ischezla-iz-prodazhi-na-sajte-nvidia-marketplace-xRrJXP) - Primary source: disappearance from Marketplace, rumors of production halt, redirection of GB202 to AI and RTX PRO 6000 (96 GB GDDR7), possible RTX 5080 with 24 GB in Q1 2027.
- [Nvidia RTX 5090 исчезла из продажи, подорожав до $10 000, а RTX 5080 стоит почти $2500 в Японии](https://runet.news/news/83640) - Shortages in Japan, RTX 5090 ~$10,000 before disappearance, RTX 5080 ~$2,500, rumors of halting GB202 supplies and dropping RTX 5090 / 5090 D v2; no official confirmation.
- [Видеокарты Nvidia GeForce RTX 5090 в США почти исчезли из продажи](https://3dnews.ru/1135594/videokarti-nvidia-geforce-rtx-5090-v-ssha-pochti-ischezli-iz-prodagi) - USA: Amazon $3,800–4,500, Best Buy out of stock, Micro Center a few pieces left; MSRP $1999; assumption of server segment priority and production reduction.
- [Флагманская видеокарта RTX 5090 загорелась во время игры](https://www.ferra.ru/news/computers/flagmanskaya-videokarta-rtx-5090-zagorelas-vo-vremya-igry-12-08-2025.htm) - Context regarding the reliability of an individual Zotac RTX 5090 unit; not directly related to the production discontinuation topic, used as background context for the model.

## FAQ

### Why did the GeForce RTX 5090 disappear from the NVIDIA Marketplace?

Reddit users recorded the removal of the model from the catalog of available GPUs in the official NVIDIA Marketplace, although archived snapshots confirm its previous constant presence. The company has not provided an official reason.

### Has NVIDIA confirmed the discontinuation of the RTX 5090?

No. Reports about halting production and redirecting GB202 chips to AI accelerators and RTX PRO 6000 remain insider rumors; there is no official confirmation of such a decision.

### What are the retail prices for the RTX 5090 now?

In Japan, before disappearing from sale, top modifications were offered for about $10,000; in the US on Amazon prices vary from $3,800 to $4,500, and Best Buy has no stock available.

### What might replace the RTX 5090 in the gaming lineup?

According to insiders, an updated GeForce RTX 5080 with 24 GB of memory could be announced in the first quarter of 2027, potentially becoming the new compromise flagship of the gaming lineup.