--- title: "GeForce RTX 5090 Returns to US Stores, But Prices Triple the MSRP" description: "Nvidia's flagship GeForce RTX 5090 graphics cards have returned to sale in the US after weeks of shortages, but even the most affordable models cost around $6,250 — roughly triple the $2,000 MSRP." date: 2026-11-14T12:43:39.949Z lang: en url: https://xab.info/en/posts/geforce-rtx-5090-returns-to-us-stores tags: [nvidia, rtx-5090, graphics-cards, us-market, price] author: "Alexander Buran" publisher: "XAB.info" --- # GeForce RTX 5090 Returns to US Stores, But Prices Triple the MSRP ![Powerful Nvidia GeForce RTX 5090 graphics card from the SUPRIM series featuring three fans](https://xab.info/media/2026/11/14/rtx-5090-vernulis-v-prodazhe-po-cene-v-tri-raza-vyshe-rekomendovannoy/rtx-5090-vernulis-v-prodazhe-po-cene-v-tri-raza-vyshe-rekomendovannoy-1.webp) ## Key Points - GeForce RTX 5090 has returned to American retail inventories after weeks of shortages. - The most affordable option on Newegg, Asus ROG Astral RTX 5090 OC, costs $6,250, while MSI Suprim is $7,350, compared to a $2,000 MSRP. - Previously, RTX 5090 and RTX 5080 disappeared from Nvidia's official marketplace, while the RTX 5070 Ti increased in price. - Concurrently, Chinese companies are selling RTX 5090 modifications with 96 GB of memory for $3,888. Nvidia's flagship GeForce RTX 5090 graphics accelerators are gradually returning to American retail inventories after weeks of noticeable shortages. According to Videocardz, cited by IXBT, the cards can be found once again on major online storefronts, though buyers have little reason to celebrate just yet: even the most affordable options are roughly three times higher than the manufacturer's suggested retail price. ### Price Gap: From $6,250 Compared to $2,000 MSRP Specifically on Newegg, several RTX 5090 models from Asus, Gigabyte, and MSI are currently listed. The most affordable option, the Asus ROG Astral RTX 5090 OC, is priced at $6,250. The Gigabyte Aorus RTX 5090 Xtreme Waterforce goes for $6,600, the Aorus Master Ice for $6,760, and the MSI Gaming Trio OC costs $7,000. Some versions, such as the MSI Suprim, are even pricier at $7,350. For comparison, the flagship's recommended retail price is $2,000, meaning the actual secondary retail market value exceeds it by approximately threefold. ### Shortage Context: What Happened to Nvidia's Inventory The return of the cards to retail comes against the backdrop of recent availability issues. It was previously reported that GeForce RTX 5090 and RTX 5080 video cards had vanished from the online marketplace on Nvidia's official website, while the RTX 5070 Ti saw a significant price hike during the same period. Separate reports noted that brief restocks of the Founders Edition at MSRP sold out instantly, further fueling demand and supporting inflated prices on third-party platforms. ### Parallel Trend: Expanded Memory Modifications Amid the shortage and inflated prices in the US, a parallel trend is also developing. Chinese company Shenzhen Suqiao Intelligent Technology has released a modified version of the GeForce RTX 5090 featuring 96 GB of video memory—three times the amount found in the original model. Such cards are sold on Alibaba for $3,888, which is 35% cheaper than a standard GeForce RTX 5090 in the US. Such "custom" high-capacity memory modifications are appearing in China not for the first time and are largely driven by the artificial intelligence boom, which stimulates demand for high-VRAM accelerators. Thus, the return of the RTX 5090 to American retail formally resolves the total absence of product, but fails to solve the affordability issue: the gap between the recommended price and actual offerings remains multifold, while alternative supply channels and modifications continue to shape a separate, less predictable market. ## Fact-Check & Sources - [GeForce RTX 5090 снова появились в продаже в США — но теперь цена в три раза выше рекомендованной](https://www.ixbt.com/news/2026/11/14/geforce-rtx-5090-snova-poiavilis-v-prodaze-v-ssa-no-teper-cena-v-tri-raza-vyse-rekomendovannoi.html) - Primary source: Newegg prices (Asus $6,250, Gigabyte $6,600/$6,760, MSI $7,000/$7,350), MSRP $2,000, context of RTX 5090/5080 disappearing from Nvidia's website. - [GeForce RTX 5090 вернулись в продажу в США по цене от $6250 при рекомендованной $2000](https://runet.news/news/89392) - Fully matches the numbers and facts of the primary source. - [Китайские умельцы утроили память GeForce RTX 5090 — кустарные карты появились в продаже по цене меньше ...](https://3dnews.ru/1148376/kitayskie-umeltsi-utroili-pamyat-geforce-rtx-5090-kustarnie-karti-poyavilis-v-prodage-po-tsene-menshe-4000) - Context: 96 GB memory modification for $3,888 on Alibaba, connection to the AI boom. - [Видеокарты GeForce RTX 50 Founders Edition появились в продаже по рекомендованным ценам, и были сразу же ...](https://www.playground.ru/misc/news/videokarty_geforce_rtx_50_founders_edition_poyavilis_v_prodazhe_po_rekomendovannym_tsenam_i_byli_srazu_zhe_rasprodany-1821487) - Shortage context: instant sellout of Founders Edition at the recommended price. ## FAQ ### Why is the GeForce RTX 5090 back on sale, yet so expensive? Following weeks of shortages, the cards have returned to US retail shelves, but demand continues to outpace supply, meaning even the most affordable models on Newegg cost around $6,250 — roughly triple the $2,000 recommended price. ### What are the specific prices for the RTX 5090 in the US right now? According to Videocardz on Newegg: Asus ROG Astral RTX 5090 OC — $6,250, Gigabyte Aorus Xtreme Waterforce — $6,600, Aorus Master Ice — $6,760, MSI Gaming Trio OC — $7,000, MSI Suprim — $7,350. ### What happened to the product lineup on Nvidia's website? Earlier, the RTX 5090 and RTX 5080 disappeared from the online marketplace on Nvidia's official website, and the RTX 5070 Ti rose significantly in price; occasional restocks of the Founders Edition at MSRP sold out instantly.