--- title: "Google Takes AI Search Advertising Global: How the Company is Monetizing Gemini Amid Slowing Growth" description: "Google has announced the global rollout of ads in AI search amid a slowdown in traditional search advertising revenue growth. Alphabet reported $127.6 billion in revenue, up 25% year-over-year." date: 2026-10-31T17:48:18.269Z lang: en url: https://xab.info/en/posts/google-ai-search-advertising-global-rollout tags: [google, ai-search, advertising, alphabet, gemini] author: "Alexander Buran" publisher: "XAB.info" --- # Google Takes AI Search Advertising Global: How the Company is Monetizing Gemini Amid Slowing Growth ![Cute white robot with the Google logo analyzing search results using a magnifying glass.](https://xab.info/media/2026/10/31/google-reklama-v-ii-poiske-po-vsemu-miru/google-reklama-v-ii-poiske-po-vsemu-miru-1.webp) ## Key Points - Google is scaling ads in AI Overviews and bringing its monetization to international markets for the first time. - Traditional search advertising revenue growth slowed to +12% in Q3 compared to +17% in Q2 and +19% in Q1. - Alphabet revenue reached $127.6 billion (+25% YoY), with Google Cloud growing 103% to $30.7 billion. - AI overview queries are on average three times longer than standard searches, with sponsored ad CTR comparable to organic results. Google has announced the global rollout of advertising in its AI-powered search. The company took this step to find new revenue streams as revenue growth from traditional search advertising began to slow down. The launch was announced during the earnings conference call of parent company Alphabet, where, according to Google Chief Business Officer Philipp Schindler, AI mode monetization is being introduced to international markets for the first time in history. ### Slowing Growth in Traditional Search Advertising Alphabet reported revenue of $127.6 billion, a 25% increase compared to the same period last year. Despite overall growth, the momentum of traditional search advertising revenues continued to decelerate: in the third quarter, they increased by 12% year-over-year, compared to 17% in the second quarter and 19% in the first. Against this backdrop, Alphabet shares fell by 8%, increasing pressure on the corporation and demanding more aggressive monetization of newly implemented artificial intelligence features. ### Global Rollout of AI Mode Advertising «We are now scaling high-quality ads within AI Overviews in AI mode to more users and queries. This includes the first-ever rollout of our monetization to the global level. Today, we are announcing the expansion of AI mode advertising to international markets alongside the launch of multi-step ads in the US,» Philipp Schindler said during an investors conference call. The initiative builds on a strategy announced in May to introduce advertising formats based on the Gemini model, including conversational search ads and sponsored recommendations embedded directly into AI-generated answers. ### Format Efficiency and User Feedback According to Schindler, preliminary results demonstrate the effectiveness of the new formats. Click-through rates (CTR) for sponsored product offers in the AI overview mode are already comparable to organic search results. Furthermore, company user studies confirm that people find such ads relevant—an important argument in favor of further expanding monetization without compromising search quality. ### Changing Nature of Search Queries Google CEO Sundar Pichai noted that the volume of search queries showed its highest annual growth rate in five years. According to him, AI features are changing how search is used: users have started asking longer and more complex questions. Queries in AI overview mode are on average three times longer than traditional searches, and every fifth such query globally involves the use of voice, images, or documents. The number of visual search queries on Google has exceeded 50 billion per month. ### Financial Context of the Quarter The Google Services division, which includes the search service, generated $96.3 billion in revenue—up 11% compared to the same period last year. Google Cloud revenue surged by 103%, reaching $30.7 billion. These results follow a busy quarter during which Google released the Gemini 4 Argon model, recorded an increase in monthly active users for the Gemini app to 1 billion, and introduced the Pixel 11 smartphone series. The global launch of ads in AI search is becoming a key tool allowing the company to convert growing AI usage into sustainable advertising revenue. ## Fact-Check & Sources - [Google запустит рекламу в ИИ-поиске по всему миру — обычная поисковая реклама растёт всё медленнее window-new](https://3dnews.ru/1150636/google-zapustit-reklamu-v-iipoiske-po-vsemu-miru-obichnaya-poiskovaya-reklama-rastyot-vsyo-medlennee) - Primary source: Alphabet revenue $127.6B (+25%), search ad growth slowdown (12%/17%/19%), quotes from Schindler and Pichai, Google Services revenue $96.3B and Google Cloud $30.7B (+103%). ## FAQ ### What exactly is Google launching in AI search? Google is scaling high-quality ads within AI Overviews in AI mode, bringing monetization to international markets for the first time, and launching multi-step ads in the US. ### Why is the company taking this step? Because revenue growth from traditional search advertising has slowed down: it grew 12% year-over-year in the third quarter, compared to 17% in the second and 19% in the first quarter. ### What were Alphabet's financial results for the quarter? Alphabet revenue was $127.6 billion (+25% YoY), Google Services reached $96.3 billion (+11%), and Google Cloud hit $30.7 billion (+103%).