---
title: "Bad Example is Contagious: Google Begins Raising Smartphone Prices Following Samsung"
description: "Google has increased the price of the Pixel 10a smartphone by $100 to $599 amid a general memory market crisis, following Samsung's lead."
date: 2026-10-03T10:55:12.000Z
lang: en
url: https://xab.info/en/posts/google-raises-pixel-10a-prices-after-samsung-en
tags: [google, pixel-10a, samsung, smartphones, tech-news, memory-crisis]
publisher: "XAB.info"
---

# Bad Example is Contagious: Google Begins Raising Smartphone Prices Following Samsung

![Google Pixel 10a smartphone on a table](https://xab.info/media/2026/10/03/google-raises-pixel-10a-prices-after-samsung/google-raises-pixel-10a-prices-after-samsung-1.webp)

## 🎯 Key Points

- Google raised the price of the Pixel 10a smartphone by $100 to $599 for the base configuration.
- Price changes affected the US, Canada, the UK, and Europe.
- The reason for the price increase was the rising cost of components and memory on the global market.
- Technical specifications of the device, including the Tensor G4 processor, remained unchanged.

Google has decided to increase the retail price of its mid-range Pixel 10a smartphone by $100, bringing the base configuration price to $599. This move is yet another testament to how global shortages and rising component costs, particularly memory, are exerting pressure on the market and forcing manufacturers to revise price tags even on previously released models that have been on sale for several months.

### Market Situation and Google's New Pricing Policy

Currently, the base Pixel 10a model with 128 GB of internal storage is offered to buyers for $599, while the 256 GB version costs $699. Updated prices are already listed on the websites of major US retailers such as Amazon and Best Buy. In the international market, the adjustment has also affected key regions: in the official Google Store in Canada, the smartphone now costs 849 Canadian dollars, in the UK — £599, and in the European market, its price is set at €649.

### Causes of Price Increases and Component Crisis

Such a price revision looks particularly unexpected against the backdrop of the company's recent pricing policy. Just last month, Google ran a promotion lowering the Pixel 10a price to $424, and when launching the new Pixel 11 flagship lineup earlier this year, the company raised prices by $100 compared to the previous generation, but that increase did not directly affect the budget 10a model at the time. Experts attribute the current price hike to receiving a new batch of components, specifically memory chips, purchased at a significantly higher price amid the broader semiconductor crisis.

### Technical Content and Expert Community Reaction

Particular discontent among consumers and industry specialists is caused by the fact that the price increase occurred on a device whose hardware filling remained unchanged. As Android Central notes, the Pixel 10a smartphone has undergone no significant changes compared to last year's Pixel 9a model. In particular, it uses the same Tensor G4 processor that debuted in the Pixel 9 series back in 2024, making the price hike less justified in the eyes of buyers.

## 🔍 Fact-Check Verification

- [Дурной пример заразителен: Google начала поднимать цены на смартфоны вслед за Samsung window-new](https://3dnews.ru/1149411/durnoy-primer-zarazitelen-google-nachala-podnimat-tseni-na-smartfoni-vsled-za-samsung) - Основной источник новости о повышении цены на Pixel 10a.
- [Google повысила цены на смартфоны Pixel 10a на 100 долларов](https://the-geek.ru/news/google-povysila-ceny-na-smartfony-pixel-10a-na-100-dollarov) - Подтверждение факта роста цены на $100.
- [Google вслед за конкурентами поднял цену бюджетного смартфона. На рынке кризис памяти](https://oninvest.com/article/google-vsled-za-konkurentami-podnal-cenu-budzetnogo-smartfona-na-rynke-krizis-pamati) - Контекст про кризис памяти на рынке.
- [Samsung подняла цены на флагманские смартфоны линейки Galaxy S26](https://www.dgl.ru/technique/smartphones/novye-ceny-samsung-galaxy-s26.html) - Контекст о повышении цен со стороны Samsung.

## ❓ FAQ