--- title: "\"Looks Very Familiar\": How Samsung, Duolingo, and Motorola Mocked the First Foldable iPhone Duo" description: "Apple unveiled its first foldable iPhone Duo, while competitors — Samsung, Duolingo, and Motorola — reacted with a series of humorous messages, reminding everyone of their own foldable smartphones and services." date: 2026-09-10T12:52:00.000Z lang: en url: https://xab.info/en/posts/how-brands-mocked-the-first-foldable-iphone-duo tags: [apple, iphone-duo, foldable-iphone, samsung, duolingo, motorola, brand-marketing] publisher: "XAB.info" --- # "Looks Very Familiar": How Samsung, Duolingo, and Motorola Mocked the First Foldable iPhone Duo ![Foldable iPhone Duo smartphone on display at an Apple Store with the iOS interface visible on screen](https://xab.info/media/2026/09/10/kak-brendi-potrolili-pervyy-skladnoy-iphone-duo/kak-brendi-potrolili-pervyy-skladnoy-iphone-duo-1.webp) ## 🎯 Key Points - Apple unveiled its first foldable smartphone, the iPhone Duo, on September 9, 2026, featuring a titanium body and the A20 Pro chip. - Samsung, Duolingo, and Motorola publicly joked about the novelty, reminding everyone of their own foldable lines and services. - There is a discrepancy in the device's name across sources: "iPhone Duo" versus "iPhone Ultra." On September 9, 2026, Apple unveiled its first foldable smartphone — a device named the iPhone Duo. The presentation, as expected, became an event not only for brand fans but for the entire industry: competitors did not miss the chance to publicly remind the audience of their own foldable lines and to joke about the novelty. As a result, one of the most prominent marketing spats on social media in recent times unfolded around the announcement, involving Samsung, Duolingo, Motorola, and even the Canadian division of the South Korean giant. ### The First Foldable iPhone: What Apple Showed The iPhone Duo marked Apple's long-awaited entry into the foldable device segment. The smartphone features a titanium body and is available in two color options — Star White and Night Sky. The outer display has a 5.4-inch diagonal, and when unfolded, users get a 7.6-inch screen; both displays support ProMotion technology with a refresh rate of up to 120 Hz. Performance is handled by the A20 Pro chip, while the main camera consists of two 48-megapixel modules. The device's thickness in the unfolded state is 5.2 mm, weighing 254 g, with IP68 protection and Apple Pencil support. Buyers are offered storage options of 256 GB, 512 GB, 1 TB, and 2 TB. ### Samsung and Duolingo: Jokes About the Name and Features Samsung Mobile US was the first to react, publishing a series of ironic messages. The brand reminded that it has been releasing foldable smartphones for several years, writing: "Let us know when you're done heating up our leftovers." Samsung also joked about the StandBy mode, which allows the iPhone Duo to be used as a desk clock: "Just not these bedside clocks. It feels like 'Groundhog Day' all over again." The novelty's name, echoing the language app Duolingo, was not left out either: "I'm so sorry, Duolingo. They copied us too. Solidarity." Duolingo picked up the joke and distanced itself from the comparisons with the meme phrase "When an ugly stranger calls you their twin," after which the dialogue turned into a light online feud. The app also joked about the price and promoted itself: "They named the phone after me and made it flexible" and "iPhone Duo: $1,999. Duo on your iPhone: free." ### Motorola and Samsung's Canadian Division Motorola also decided to creatively remind people of itself, releasing a promotional video focused on the iconic Razr line with the caption "New in their hands, iconic in ours." Samsung's Canadian division also made its mark: the company published a clip featuring the Galaxy Z Fold8 and the laconic phrase "Imitation is the sincerest form of flattery," amplifying the comedy with a sound featuring a popular Courtney Kardashian quote. ### Contradictory Data The sources show a discrepancy in the device's name. The main article by Wave (RBC.UA) and a number of publications consistently call the novelty the "iPhone Duo," which is also reflected in the competitors' jokes. However, Euronews used the wording "iPhone Ultra" in a pre-presentation announcement dated August 27, 2026. Thus, until the name is officially fixed, two versions coexist in public sources — "Duo" and "Ultra." The fact of the presentation of Apple's first foldable smartphone on September 9, 2026, and the competitors' reactions, however, are beyond doubt. ### Market Context The appearance of a foldable iPhone is an event that, according to industry observers, could shake up the market: the "book" format of foldable devices is forecast by analysts to become a leader in the segment. The ironic exchange between brands only underscores that competition in the foldable smartphone niche, where Samsung and Motorola have worked for years, is now becoming truly multipolar — and Apple is no longer just an observer in it. ## 🔍 Fact-Check Verification - ["Looks Very Familiar": How Competitor Brands Mocked the New iPhone Duo](https://wave.rbc.ua/ukr/style/viglyadae-duzhe-znayomo-k-brendi-konkurenti-1789044480.html) - Полностью совпадает с основным текстом: шутки Samsung, Duolingo, Motorola, канадского Samsung, характеристики iPhone Duo. - [IT Specialist Sitnov Assesses the New Foldable iPhone](https://finance.rambler.ru/business/57045824-it-spetsialist-sitnov-otsenil-novyy-skladnoy-iphone/) - Дополнительный экспертный контекст по складному iPhone. - [Foldable iPhone Will Shake Up the Market — "Book" Format to Take the Lead](https://3dnews.ru/1136754/skladnoy-iphone-vstryahnyot-rinok-knigniy-format-viydet-v-lideri) - Аналитический контекст о влиянии складного iPhone на рынок и лидерстве книжного формата. - [Apple to Unveil Foldable iPhone Ultra on September 9](https://ru.euronews.com/2026/08/27/apple-to-unveil-foldable-iphone-ultra-on-9-september) - Подтверждает дату презентации 9 сентября, но использует название «iPhone Ultra» вместо «iPhone Duo» — расхождение версий. ## ❓ FAQ ### Q: When did Apple unveil its first foldable iPhone? **A:** The presentation took place on September 9, 2026. ### Q: What is the name of Apple's new foldable smartphone? **A:** In the main article and among some brands it appears as the iPhone Duo, however Euronews used the name iPhone Ultra. The official name should be verified on Apple's website. ### Q: What are the key specifications of the iPhone Duo? **A:** Titanium body, a 5.4-inch outer screen and a 7.6-inch display when unfolded (both ProMotion 120 Hz), A20 Pro chip, two 48-megapixel cameras, 5.2 mm thickness, 254 g weight, IP68 protection, Apple Pencil support, and storage from 256 GB to 2 TB. ### Q: How did competitors react to the presentation? **A:** Samsung, Duolingo, and Motorola published humorous messages and videos, reminding everyone of their own foldable smartphones and services; the dialogue between Samsung and Duolingo turned into a light online feud.