--- title: "Huawei Prepares the Launch of Sub-brand OSTA (Starlight): Presentation of First O1 and O1 Pro Smartphones Expected on November 20, 2026" description: "Evidence has appeared online that Huawei is preparing to launch the OSTA (Xingmang/Starlight) sub-brand. The presentation of the first O1 and O1 Pro smartphones is expected on November 20, 2026." date: 2026-11-11T10:29:24.604Z lang: en url: https://xab.info/en/posts/huawei-osta-starlight-new-smartphone-brand tags: [huawei, osta, starlight, smartphones, kirin, chinese-tech] author: "Alexander Buran" publisher: "XAB.info" --- # Huawei Prepares the Launch of Sub-brand OSTA (Starlight): Presentation of First O1 and O1 Pro Smartphones Expected on November 20, 2026 ![Modern bezel-less smartphone with vibrant abstract wallpaper resting on a light surface under rays of light](https://xab.info/media/2026/11/11/huawei-osta-starlight-novyi-brend-smartfonov/huawei-osta-starlight-novyi-brend-smartfonov-1.webp) ## Key Points - A verified profile and logo of Huawei's new OSTA (Xingmang/Starlight) sub-brand have been discovered on Weibo. - The presentation of the brand and the first OSTA O1 and O1 Pro smartphones is expected on November 20, 2026. - OSTA is conceived as an independent ecosystem direction: smartphones, tablets, watches, processors. - The original source describes the brand as premium with ninth-series Kirin chips, while some publications call it an affordable lineup. - Official device specifications and development strategy have not yet been disclosed. The first public evidence has emerged online indicating that Huawei is preparing to launch a new sub-brand called OSTA, which will be known in the Chinese market as Xingmang (Starlight in English reading). According to available data, the company is forming an independent direction within its own ecosystem, and its appearance could become one of the notable events in the mobile industry at the end of 2026. While there are no official press releases from Huawei yet, preparation for the new brand's infrastructure can already be traced in open sources. ### Confirmed Weibo Profile A key argument supporting the reality of the project came from insider UniverseIce, who showcased the brand's profile on the Chinese social network Weibo. Screenshots reveal the OSTA logo and a confirmed official account dedicated to smartphones of the new direction. The presence of a verified corporate profile is a typical step before a public announcement, as companies prepare communication channels with audiences and media in advance. This suggests that the brand launch is not a rumor, but is in the final preparation stage. ### Presentation Date and First Devices According to preliminary information, the presentation of Huawei's new direction is expected on November 20, 2026. Simultaneously with the brand's introduction, the first devices in the lineup — the OSTA O1 and OSTA O1 Pro smartphones — are expected to be announced. Thus, the launch of the sub-brand and the release of its starting models are combined into a single event, which is typical for strategic announcements where a new brand immediately receives a concrete product «anchor». ### Ecosystem Beyond Smartphones and Focus on Kirin According to preliminary data, OSTA will not be limited to releasing smartphones. Under this brand, tablets, smartwatches, processors, and other electronic devices are planned to be offered in the future, meaning the brand is conceived as a full-fledged branch of the Huawei ecosystem. At the same time, the original source emphasizes an orientation toward the premium segment: models are expected to receive flagship characteristics, including proprietary Kirin ninth-series single-chip systems. This indicates that OSTA is designed to occupy the upper end of the market rather than duplicate budget lineups. ### Strategy Modelled After Honor In its intended role, the new direction resembles Honor during the period it belonged to Huawei: the brand is meant to expand the company's presence in various price categories and attract an additional audience. However, it is noted that sources differ in their assessment of price positioning: the original source emphasizes the premium segment with flagship chips, while several publications describe the new direction as an affordable lineup featuring smartphones running on the Kirin chip. There has been no official clarification from Huawei on this matter yet. ### What Is Still Unknown The official specifications of the first OSTA O1 and O1 Pro smartphones, as well as the detailed development strategy of the sub-brand, have not yet been disclosed. Until the presentation on November 20, 2026, a significant portion of the information remains insider-based and unconfirmed by corporate statements. Nevertheless, the appearance of a verified Weibo profile and logo makes the launch of OSTA a probable event worth following in the coming days. ## Accounts differ ### Price positioning of the new OSTA brand - **ixbt.com (news, primary source):** The brand targets the premium segment and will feature models with flagship characteristics, including Kirin ninth-series single-chip systems. ([ixbt.com](https://www.ixbt.com/news/2026/11/11/novyi-brend-smartfonov-huawei-ostastarlight-zapustiat-uze-20-noiabria.html)) - **ixbt.com (live page):** The company plans to introduce a new affordable smartphone lineup featuring the Kirin chip. ([ixbt.com](https://www.ixbt.com/live/mobile/kompaniya-huawei-planiruet-predstavit-novuyu-dostupnuyu-lineyku-smartfonov-s-chipom-kirin.html)) *Where they agree:* Both publications confirm the launch of the new OSTA/Starlight brand within the Huawei ecosystem using Kirin processors and the announcement of the first smartphones. ## Fact-Check & Sources - [Новый бренд смартфонов Huawei — OSTA/Starlight — запустят уже 20 ноября](https://www.ixbt.com/news/2026/11/11/novyi-brend-smartfonov-huawei-ostastarlight-zapustiat-uze-20-noiabria.html) - Primary source: OSTA profile on Weibo (UniverseIce), presentation date 11/20/2026, O1/O1 Pro devices, premium segment, 9th series Kirin, ecosystem broader than smartphones. - [Компания Huawei планирует представить новую доступную линейку смартфонов с чипом Kirin](https://www.ixbt.com/live/mobile/kompaniya-huawei-planiruet-predstavit-novuyu-dostupnuyu-lineyku-smartfonov-s-chipom-kirin.html) - Confirms the launch of the Starlight/Xingmang brand and the use of Kirin; positions the lineup as affordable in the headline, which diverges from the premium focus in the primary source. ## FAQ ### What is OSTA and how is the brand connected to Huawei? OSTA (known as Xingmang in China and Starlight in English) is a new sub-brand that Huawei is preparing as an independent direction within its ecosystem. According to an insider, a verified profile and logo of the brand already exist on Weibo. ### When will the presentation take place and which devices will be announced? The presentation is expected on November 20, 2026. Alongside the brand, the first OSTA O1 and O1 Pro smartphones are expected to be introduced. ### Will OSTA be limited to smartphones? No. According to preliminary information, tablets, smartwatches, processors, and other electronic devices are also planned to be released under this brand. ### What chips will OSTA devices receive? The original source indicates that the models will receive flagship features, including proprietary Kirin ninth-series single-chip systems. Official specifications have not yet been disclosed.