---
title: "Hyundai is not saying goodbye to Russia: rights to Hyundai and Genesis brands extended for years ahead"
description: "South Korean company Hyundai has registered ten trademarks in Russia, including Genesis and Trago Xcient brands, securing rights until 2034-2035."
date: 2026-09-27T10:43:04.000Z
lang: en
url: https://xab.info/en/posts/hyundai-extends-brand-rights-in-russia-until-2035
tags: [hyundai, genesis, rospatent, trago-xcient, russia-market]
publisher: "XAB.info"
---

# Hyundai is not saying goodbye to Russia: rights to Hyundai and Genesis brands extended for years ahead

![Cars and Hyundai logo in the Russian market](https://xab.info/media/2026/09/27/hyundai-prodlila-prava-na-brendy-v-rossii-do-2035-goda/hyundai-prodlila-prava-na-brendy-v-rossii-do-2035-goda-1.webp)

## 🎯 Key Points

- Hyundai registered 10 new trademarks in Russia.
- Rights to Hyundai, Genesis, and Trago Xcient brands are secured until 2034–2035.
- The registration aims to prevent counterfeiting and is unrelated to resuming sales.

South Korean automotive group Hyundai, which suspended its active operational and manufacturing activities in the Russian market back in 2022, has taken strategic steps to protect its intellectual property. The company has officially registered ten new trademarks with Rospatent, securing legal control over key brands for the long term.

### Asset Protection and New Certificates

As official data shows, applications for trademark registration were submitted by the South Korean auto giant between 2024 and 2025. Following the successful completion of all procedures at Rospatent, the obtained rights to the registered trademarks will remain valid until 2034–2035. Among the officially protected intellectual property objects are six different variations featuring the traditional Hyundai logo and name, three options involving the name and symbols of the premium Genesis subbrand, and the industrial designation Trago Xcient.

### Contradictory Data

In expert circles and mass media, the news about the large-scale trademark registration sparked a wave of speculation regarding a possible prompt return of the South Korean manufacturer to the Russian market. Some observers and bloggers rushed to interpret this move as establishing logistical or legal grounds for resuming vehicle deliveries or restarting local production. However, official representatives and market analysts emphasize that the mere fact of extending or formalizing brand rights has no direct connection to the resumption of commercial car sales. Foreign corporations often use this practice solely for defensive purposes.

### Expert Assessments and Rospatent's Stance

Commenting on the situation, experts refer to explanations from Rospatent's leadership, specifically agency head Yuri Zubov. According to his stance, the extension and registration of trademarks by foreign companies that left the country serve as a reliable tool to prevent counterfeit products. This helps curb the unauthorized use of recognizable names by third parties and protects consumers from fakes. In addition, this approach allows automakers to maintain their business reputation and brand recognition in a temporarily inaccessible market until economic conditions change.

### Market Consequences

Hyundai's legal maneuver demonstrates the pragmatic approach of major multinational corporations to managing intangible assets amid global uncertainty. Although buyers and dealers in Russia continue to face a shortage of new official supplies, the Korean brand has securely insured itself against any attempts of hostile name takeovers or illegal production under its emblems. Such measures guarantee that in the event of a radical shift in foreign economic conditions, the company can return to the market with a completely clean and protected legal field.

## 🔍 Fact-Check Verification

- [Hyundai не прощается с Россией: права на бренды Hyundai и Genesis продлены на годы вперед](https://www.ixbt.com/news/2026/09/27/438619-hyundai-ne-proshhaetsia-s-rossiei-prava-na-brendy-hyundai-i-genesis-prodleny-na-gody-vpered.html) - Подтверждена информация о регистрации 10 товарных знаков до 2034-2035 годов.
- [Hyundai оформила в России десять товарных знаков](https://finance.mail.ru/article/hyundai-oformila-v-rossii-desyat-tovarnyh-znakov-69229754/) - Указаны конкретные категории и перечень брендов, включая Genesis и Trago Xcient.
- [Hyundai закрепила в России права на десять товарных знаков](https://www.tks.ru/autonews/2026/09/27/0001/hyundai-zakrepila-v-rossii-prava-na-desyat-tovarnyih-znakov/) - Подтверждены сроки действия прав до 2034-2035 гг.
- [Автомобильный призрак ожил: Hyundai раскрыл скрытый план вокруг своих брендов в России](https://www.pravda.ru/news/auto/2415787-hyundai-intellectual-property-russia/) - Приведены экспертные комментарии о защите от контрафакта и отсутствии планов по продажам.

## ❓ FAQ

### Q: Does this mean Hyundai is returning to the Russian market?
**A:** No, trademark registration is a standard legal procedure to protect intellectual property and prevent counterfeiting, rather than a resumption of commercial sales.

### Q: Which specific brands did the company secure?
**A:** The group registered six variations with Hyundai symbols, three signs of the premium Genesis subbrand, and the Trago Xcient name.