--- title: "iPhone 18 Pro to get 10–20% more expensive due to soaring memory prices: Apple preps $3,000 foldable Ultra" description: "According to TrendForce, the iPhone 18 Pro will get 10–20% more expensive due to a 400% rise in memory prices. The base 256 GB model is expected to cost $1,209–$1,319, while the foldable iPhone Ultra could exceed $3,000." date: 2026-09-04T09:16:01.000Z lang: en url: https://xab.info/en/posts/iphone-18-pro-price-hike-due-to-memory-costs tags: [iphone-18-pro, apple, iphone-ultra, memory-prices, trendforce] publisher: "XAB.info" --- # iPhone 18 Pro to get 10–20% more expensive due to soaring memory prices: Apple preps $3,000 foldable Ultra ![Orange iPhone Pro with triple camera system held in hand — the model set to rise 10–20% in price due to soaring memory costs](https://xab.info/media/2026/09/04/iphone-18-pro-podorozhaet-iz-za-cen-na-pamyat/iphone-18-pro-podorozhaet-iz-za-cen-na-pamyat-1.webp) ## 🎯 Key Points - The iPhone 18 Pro with 256 GB is forecast by TrendForce to cost $1,209–$1,319, 10–20% more than its predecessor. - Apple's spending on memory chip procurement has grown by 400% since the launch of the iPhone 17 Pro. - The flagship will feature the A20 Pro chip, 12 GB of RAM, a 48-MP main camera with a variable aperture, and a 120 Hz LTPO display. - The foldable iPhone Ultra is priced at $2,099–$2,299 for the base version, while the top-tier 2 TB model could exceed $3,000. According to an analytical report by TrendForce, cited by RBC-Ukraine, the new iPhone 18 Pro models may see a noticeable price increase amid a sharp rise in memory component costs. The base configuration with 256 GB of storage is forecast to cost buyers between $1,209 and $1,319, which is 10–20% higher than the price of its predecessor. ### Why costs are rising The key driver of the price hike is the memory market: since the launch of the iPhone 17 Pro, Apple's spending on memory chip procurement has grown by 400%, according to analyst estimates. The company's attempts to negotiate lower prices on other components failed to offset this increase, making it virtually impossible to shift the entire additional burden onto its partners. ### What the iPhone 18 Pro will offer Despite the higher price, the flagships are expected to deliver a range of hardware improvements. The device is set to be built around the new Apple A20 Pro chipset with an upgraded cooling system. The camera module will feature a 48-megapixel main sensor with a variable aperture, a 48-megapixel ultra-wide module, and a 24-megapixel front camera. The phone is also expected to come with 12 GB of RAM, flash storage options ranging from 256 GB to 2 TB, an LTPO display with a 120 Hz refresh rate, and a larger battery for improved battery life. ### Foldable iPhone Ultra: a $3,000 flagship Analysts paid particular attention to a brand-new model — the foldable iPhone Ultra. The base price of this device is forecast to range from $2,099 to $2,299, while the most expensive configuration with 2 TB of storage could cross the $3,000 mark. Meanwhile, according to sources, the foldable model will not feature a separate 48-megapixel telephoto lens. ### Impact on Apple's margins Analysts emphasize that even with higher retail prices, the tech giant will have to accept a lower profit margin and absorb part of the additional costs to maintain consumer demand. Thus, the rise in memory prices is becoming one of the main factors pressuring the economics of Apple's upcoming flagships. ## 🔍 Fact-Check Verification - [iPhone Ultra at $3,000: Apple preps the most expensive smartphones in history](https://www.rbc.ua/ukr/news/iphone-ultra-3000-dolariv-apple-gotue-naydorozhchi-1788510098.html) - Подтверждает цены складного iPhone Ultra ($2099–2299 базовая, до $3000 за 2 ТБ) и общий контекст удорожания. - [Apple gears up for the iPhone 18 Pro and foldable iPhone Ultra debut: design, specs, and prices](https://www.dgl.ru/technique/smartphones/iphone-18-pro-i-iphone-ultra.html) - Совпадает по характеристикам (A20 Pro, камеры, 12 ГБ ОЗУ, дисплей) и ценовым прогнозам. - [iPhone 18 Pro to get 10–20% more expensive due to rising memory prices — Apple pays 400% more for DRAM](https://vgtimes.ru/tech-and-hardware/166448-iphone-18-pro-podorozhaet-na-1020-iz-za-rosta-cen-na-pamyat-apple-platit-za-dram-na-400-bolshe.html) - Подтверждает рост расходов на DRAM на 400% и повышение розничной цены на 10–20%. - [iPhone 18 Pro: memory that has risen 400% is expected to force Apple to raise prices](https://www.notebookcheck-ru.com/iPhone-18-Pro-ozhidaetsja-chto-podorozhavshaja-na-400-pamjat-vynudit-Apple-povysit-ceny.1387892.0.html) - Согласуется с тезисом о давлении удорожавшей памяти на цены и маржу Apple. ## ❓ FAQ ### Q: How much more expensive will the iPhone 18 Pro be? **A:** According to TrendForce, by 10–20%. The base 256 GB model is expected to range from $1,209 to $1,319. ### Q: Why are prices for new iPhones rising? **A:** The main reason is the sharp increase in memory prices: since the launch of the iPhone 17 Pro, Apple's spending on memory chips has grown by 400%, which is nearly impossible to offset by lowering prices on other components. ### Q: How much will the foldable iPhone Ultra cost? **A:** The base version is estimated at $2,099–$2,299, while the most expensive configuration with 2 TB of storage could exceed $3,000.