--- title: "Jude Bellingham Becomes the New Face of Calvin Klein: Real Madrid Star Poses in Underwear" description: "Jude Bellingham has been named the face of Calvin Klein's new advertising campaign. The Real Madrid and England midfielder posed in underwear from the Icon Cotton Stretch collection, recreating his signature goal celebration gesture." date: 2026-11-02T16:11:20.906Z lang: en url: https://xab.info/en/posts/jude-bellingham-becomes-face-of-calvin-klein tags: [jude-bellingham, calvin-klein, real-madrid, football, fashion] author: "Dmitriy Shatolov" publisher: "XAB.info" --- # Jude Bellingham Becomes the New Face of Calvin Klein: Real Madrid Star Poses in Underwear ![Jude Bellingham poses in underwear with arms raised for Calvin Klein's advertising campaign](https://xab.info/media/2026/11/02/dzhud-bellingem-stal-licom-calvin-klein/dzhud-bellingem-stal-licom-calvin-klein-1.webp) ## Key Points - Jude Bellingham is the face of Calvin Klein's new ad campaign, shot in Madrid by photographer Oliver Hadlee Pearch. - The images feature the footballer modelling underwear from the Icon Cotton Stretch collection and recreating his iconic goal celebration pose. - Bellingham continues the brand's football tradition, following in the footsteps of van Dijk, Son Heung-min, and Alexander-Arnold. - According to Forbes, the Real Madrid midfielder's annual income is estimated at around $44 million by 2026, making him one of the most commercially successful players. Real Madrid and the England national team have a new global fashion ambassador: 23-year-old midfielder Jude Bellingham is the face of Calvin Klein's latest advertising campaign. The brand, which recently teased audiences with a short clip—showing a man running his hand from the waistband of his boxers to his chest—revealed that the English footballer is the star of the shoot. The campaign features striking studio imagery where the athlete models underwear and, in one shot, recreates his signature goal celebration pose. ### Madrid Photoshoot and the Icon Cotton Stretch Collection The photoshoot in Madrid was captured by photographer Oliver Hadlee Pearch. In the images, Bellingham poses against a neutral white backdrop, with the campaign highlighting pieces from the Icon Cotton Stretch line. The footballer showcases several silhouettes—including Boxer Slim, Stretch Shine Trunk, Boxer Brief, Low Rise Trunk, and Hip Brief—allowing the brand to display its wide range in a unified visual style. Special attention was drawn to the shot with his arms outstretched, a direct reference to the gesture he uses to celebrate goals on the pitch. ### Calvin Klein’s Football Tradition This is not the American brand's first venture into partnering with world-class football players. Previous Calvin Klein campaigns have featured Virgil van Dijk, Son Heung-min, and Trent Alexander-Arnold, who reportedly fronted the brand's autumn campaign in 2025. Thus, Bellingham fits seamlessly into the established tradition of recruiting top footballers to promote underwear, strengthening the brand's connection with sports and masculine culture. ### Context: From Jeremy Allen White to Bad Bunny In recent years, Calvin Klein has steadily expanded its roster of ambassadors beyond sports. Among the most discussed online campaigns are those featuring actor Jeremy Allen White and musician Bad Bunny. Bellingham’s addition to this lineup continues the brand's strategy of combining luxury aesthetics with names capable of generating massive viral reach across social media. ### Who Is Jude Bellingham Jude Bellingham was born on June 29, 2003, in Stourbridge, England, and plays as a midfielder for Real Madrid and the England national team. He began his professional career at Birmingham City before moving to Borussia Dortmund in 2020, where he quickly established himself as a key player. In the summer of 2023, the footballer joined Real Madrid, securing a spot in the starting XI and cementing his status as one of the most prominent young players of his generation. ### Commercial Scale: Why the Brand Chose Him Choosing Bellingham makes complete sense from a commercial perspective as well. According to Forbes estimates, his annual earnings for 2026 reach around $44 million: roughly $29 million comes from his Real Madrid salary and bonuses, while about $15 million stems from endorsement deals and other commercial ventures, with his total net worth estimated at over $50 million. His financial and media rights are managed by the family firm Bello & Bello Ltd. According to Kolsquare, his engagement rate sits at approximately 3.68%, with a significant portion of his audience based in the UK. For a midfielder whose promotional reach spans sports, luxury, fashion, gaming, and lifestyle, the Calvin Klein campaign further solidifies his status as a global commercial powerhouse. ## Fact-Check & Sources - [Джуд Беллингем стал новым лицом Calvin Klein: эффектное видео](https://wave.rbc.ua/ukr/style/dzhud-bellingem-stav-novim-oblichchyam-calvin-1793634182.html) - Primary source: campaign details (photographer Oliver Hadlee Pearch, Madrid, Icon Cotton Stretch collection, underwear models, celebration gesture, previous footballers and other stars, player biography). - [Джуд Беллингем высказался о совместной работе с Жозе Моуринью в «Реале»](https://www.championat.com/football/news-6582726-dzhud-bellingem-vyskazalsya-o-sovmestnoj-rabote-s-zhoze-mourinyu-v-reale.html) - Подтверждено по источнику championat.com - [Джуд Беллингем - самый коммерчески успешный полузащитник в мире.](https://www.sports.ru/football/blogs/3536977.html) - Commercial context for 2026: ~$44M income per Forbes, Bello & Bello Ltd, engagement rate ~3.68% per Kolsquare. Used for the commercial scale paragraph. - [Джуд Беллингем начал переговоры с 36-кратным чемпионом](https://vesti.kz/spain/djud-bellingem-nachal-peregovoryi-s-36-kratnyim-chempionom-388258/) - Подтверждено по источнику vesti.kz ## FAQ ### Who is the face of the new Calvin Klein campaign? The face of the campaign is 23-year-old Real Madrid and England midfielder Jude Bellingham. ### Where and by whom was the photoshoot captured? The shoot took place in Madrid against a white backdrop and was photographed by Oliver Hadlee Pearch. ### Which underwear models did Bellingham showcase? He displayed items from the Icon Cotton Stretch collection, including Boxer Slim, Stretch Shine Trunk, Boxer Brief, Low Rise Trunk, and Hip Brief. ### Is he the first footballer to front Calvin Klein? No. Previous campaigns featured Virgil van Dijk, Son Heung-min, and Trent Alexander-Arnold, as well as actors and musicians like Jeremy Allen White and Bad Bunny.