--- title: "Kim Kardashian Gathers All Sisters in SKIMS Holiday Campaign: What Celebrities Showed" description: "Kim Kardashian unveiled the SKIMS holiday campaign alongside her four sisters — Kylie, Kendall, Khloe, and Kourtney. The celebrities posed in the brand's underwear and pajamas, continuing the tradition of involving the founder's family to promote seasonal collections." date: 2026-10-28T15:00:38.275Z lang: en url: https://xab.info/en/posts/kim-kardashian-skims-holiday-campaign-with-sisters tags: [kim-kardashian, skims, holiday-campaign, kylie-jenner, kendall-jenner, chloe-kardashian, kourtney-kardashian, fashion] author: "Inna Kinsheva" publisher: "XAB.info" --- # Kim Kardashian Gathers All Sisters in SKIMS Holiday Campaign: What Celebrities Showed ![Kim Kardashian in a light dress at a public event with dark hair](https://xab.info/media/2026/10/28/kim-kardashian-skims-prazdnichnaya-kampaniya-s-sestrami/kim-kardashian-skims-prazdnichnaya-kampaniya-s-sestrami-1.webp) ## Key Points - Kim Kardashian involved all four of her sisters — Kylie, Kendall, Khloe, and Kourtney — in the SKIMS holiday campaign. - In the photoshoot, the celebrities demonstrated the brand's underwear, pajamas, and loungewear. - SKIMS was founded by Kim Kardashian and Jens Grede in 2019 and is known for its wide range of sizes and minimalist design. - Involving family and other celebrities is a consistent part of the brand's marketing strategy. Kim Kardashian has unveiled a new holiday campaign for her brand SKIMS, featuring all four of her sisters — Kylie Jenner, Kendall Jenner, Khloe Kardashian, and Kourtney Kardashian — together for the first time in such a lineup. According to Wave (RBC-Ukraine), in the photoshoot, the celebrities tried on underwear and loungewear from the brand's collection, creating a cozy mood ahead of the holiday season. The shoot became another example of how the brand's founder leverages family capital to promote her collections. ### Five Sisters in One Frame In the new campaign, the sisters posed together, showcasing items from the SKIMS line — ranging from underwear to pajamas and loungewear. For a brand that regularly relies on recognizable faces, uniting all five sisters in a single project was a notable step: such joint appearances and projects traditionally attract significant public and media attention. Individual shots from the campaign, particularly Kylie Jenner's look in a red-and-white set with holiday styling elements, have already spread across social media and specialized publications. ### Family as a Promotion Tool For Kim Kardashian, involving her sisters in the campaign is not a new tactic, but a consistent part of the SKIMS marketing strategy. The brand consistently uses celebrities, models, and pop culture figures for promotion: Megan Fox, Lana Del Rey, and Lewis Hamilton have previously appeared in the brand's promotional materials. The holiday campaign continues the tradition of presenting seasonal collections featuring famous faces, emphasizing clothing for special moments and cozy days at home. ### What is SKIMS and How the Brand Evolved SKIMS is an American clothing brand founded by Kim Kardashian along with entrepreneur Jens Grede in 2019. Initially, the brand specialized in shapewear, but subsequently expanded its assortment: today the line includes underwear, pajamas, loungewear, basics, and athletic collections. One of the brand's key features became a wide range of sizes, shades, and models adapted to various body types, as well as an emphasis on comfort, functionality, and minimalist design featuring a recognizable neutral palette, soft fabrics, and sleek silhouettes. ### The Public Face of the Brand Kim Kardashian remains the central public representative of SKIMS and participates in shaping the brand's visual concept. The brand has also expanded into major institutional platforms: notably, SKIMS collaborated with Team USA ahead of the Olympic and Paralympic Games in Paris in 2024, presenting a collection of underwear, loungewear, and sleepwear. The holiday campaign featuring all the sisters fits into this logic — from working with individual celebrities to large-scale joint projects that reinforce SKIMS' image as a brand combining fashion, comfort, and media attention. ## Fact-Check & Sources - [Ким Кардашьян снялась в новой рекламе SKIMS вместе с четырьмя сестрами](https://wave.rbc.ua/ukr/stars/kim-kardash-yan-znyalasya-svyatkoviy-kampaniyi-1793193532.html) - Primary source: SKIMS holiday campaign featuring Kim and four sisters posing in underwear and pajamas; brand facts (founded in 2019 with Jens Grede, assortment expansion, collaboration with Team USA in Paris 2024, participation of Megan Fox, Lana Del Rey, Lewis Hamilton). - [Кайли Дженнер в бюстгальтере и мини-юбке снялась с Санта-Клаусом](https://www.gazeta.press/style/news/2026/10/28/29622211.shtml) - Confirms Kylie Jenner's participation in Kim's sister's SKIMS ad campaign; describes a specific look (red-and-white set, posing with Santa Claus). - [Ким Кардашьян снялась в бюстгальтере и юбке с экстремальным разрезом](https://www.gazeta.ru/style/news/2026/10/04/29449453.shtml) - Describes a separate public appearance of Kim Kardashian (dated 04.10.2026), does not contradict the main theme; used solely as context for the star's media activity. ## FAQ ### Who took part in the SKIMS holiday campaign? Alongside Kim Kardashian, all four of her sisters participated in the campaign: Kylie Jenner, Kendall Jenner, Khloe Kardashian, and Kourtney Kardashian. ### What did the sisters showcase during the shoot? The celebrities pose in underwear, pajamas, and loungewear from the SKIMS collection, creating a festive and cozy mood. ### When and by whom was the SKIMS brand founded? SKIMS was founded by Kim Kardashian together with entrepreneur Jens Grede in 2019; initially specializing in shapewear, the brand later expanded its assortment.