--- title: "Lady Gaga becomes CEO of her own brand Haus Labs" description: "American singer Lady Gaga has become CEO of the cosmetics brand Haus Labs, which she founded in 2019. Now the artist is personally responsible for the company's commercial management." date: 2026-10-29T15:24:30.631Z lang: en url: https://xab.info/en/posts/lady-gaga-becomes-haus-labs-ceo tags: [lady-gaga, haus-labs, beauty-industry, cosmetics, business] author: "Marina Slivenko" publisher: "XAB.info" --- # Lady Gaga becomes CEO of her own brand Haus Labs ![Lady Gaga with black hair and bleached eyebrows at a Haus Labs event.](https://xab.info/media/2026/10/29/ledi-gaga-stala-ceo-haus-labs/ledi-gaga-stala-ceo-haus-labs-1.webp) ## Key Points - Lady Gaga has taken the post of CEO of her own brand Haus Labs, replacing co-founder Ben Jones, who left the company in October 2026. - The brand was launched in 2019 as Haus Laboratories; in 2022, it underwent a rebranding to Haus Labs with updated formulas and positioning. - In 2026, Gaga became a co-founder of the Outer Bio platform for bioactive substance research along with Michael Polansky. American singer Lady Gaga, whose real name is Stefani Germanotta, has taken over as CEO of her own cosmetics brand, Haus Labs. As reported by Wave RBC.UA citing industry resource Business of Fashion, the artist is now personally in charge of the commercial management of the company she founded in 2019. Gaga's transition to the top executive role marks a new phase in the brand's development: moving from creative curator and the face of the brand to direct management of business operations. ### Who left the post and why it matters Before Gaga, the CEO position was held by co-founder Ben Jones, who left the business in October 2026. According to the source, Jones had significant experience in the beauty and consumer goods industry: specifically, he worked as Chief Digital Officer (CDO) at The Honest Company. His departure and the subsequent appointment of the founder to the post indicate a concentration of management authority in Gaga's own hands, which is characteristic of brands that have grown from the personal name and image of their creator. ### Haus Labs history: from launch to rebranding Gaga first introduced her beauty label in 2019 under the name Haus Laboratories. The brand was among the first in the beauty industry to enter an exclusive agreement with online retailer Amazon, which provided early access to a wide audience and brand recognition. In 2022, the company underwent a rebranding and was renamed Haus Labs: at the same time, the brand's positioning and cosmetic formulas were updated, allowing the brand to rethink its product line and visual language. ### New horizons: the Outer Bio platform In parallel with managing Haus Labs, Gaga is expanding her presence in related fields. In 2026, she became a co-founder of Outer Bio, a platform for searching for bioactive substances, which she created together with American entrepreneur and her partner Michael Polansky. The company researches and tests new approaches to skin health using its proprietary Yuna platform. Thus, Gaga is building an ecosystem that links decorative and skincare products with science-oriented developments in the field of skincare. ### What the change of leadership means for the brand The appointment of the founder as CEO can be seen as a signal that Haus Labs is shifting to a more centralized management model, where key commercial decisions are made by the creator of the brand herself. For the market, this means an increase in Gaga's personal involvement in the company's strategy against the background of her parallel projects, including Outer Bio. In the competitive beauty industry, such concentration of the founder's attention on operational management is usually aimed at accelerating growth and strengthening the brand's position on retailer shelves. ## Fact-Check & Sources - [Леди Гага возглавила собственный бьюти-бизнес: что известно о Haus Labs](https://wave.rbc.ua/ukr/style/ledi-gaga-ocholila-vlasniy-b-yuti-biznes-1793281823.html) - Confirms Gaga's appointment as CEO, Ben Jones's departure in October 2026, brand history (2019, 2022 rebranding), and the co-founding of Outer Bio with Michael Polansky in 2026. ## FAQ ### Who is currently leading Haus Labs? The CEO of Haus Labs is now the founder herself, singer Lady Gaga (Stefani Germanotta). ### Who held this position before her? The post was previously held by company co-founder Ben Jones, who left the business in October 2026. ### When and how was the brand created? The brand was introduced in 2019 under the name Haus Laboratories, and in 2022, it rebranded and received the name Haus Labs.