--- title: "Mariah Carey Becomes the Face of Gucci's Christmas Campaign: Singer Showcases Butterfly Collection in Harmony Korine's Ad" description: "Mariah Carey becomes the face of Gucci's Christmas campaign: in Harmony Korine's video, the singer showcases outfits from the Butterfly collection to the hit All I Want for Christmas Is You." date: 2026-11-03T12:30:35.252Z lang: en url: https://xab.info/en/posts/mariah-carey-gucci-christmas-campaign tags: [mariah-carey, gucci, christmas-campaign, fashion, harmony-korine, butterfly-collection] author: "Marina Slivenko" publisher: "XAB.info" --- # Mariah Carey Becomes the Face of Gucci's Christmas Campaign: Singer Showcases Butterfly Collection in Harmony Korine's Ad ![Mariah Carey with long blonde hair in a black outfit during Gucci's Christmas campaign presentation](https://xab.info/media/2026/11/03/meriya-kari-stala-litsom-rozhdestvenskoj-kampanii-gucci/meriya-kari-stala-litsom-rozhdestvenskoj-kampanii-gucci-1.webp) ## Key Points - Mariah Carey is the star of Gucci's Christmas campaign - The video was directed by Harmony Korine and set in a hotel - The soundtrack is the 1994 hit «All I Want for Christmas Is You» - Carey showcases outfits from the special Gucci Butterfly collection - The collection's name references the singer's 1997 album «Butterfly» American singer Mariah Carey has become the main star of the fashion house Gucci's Christmas campaign. The brand unveiled a festive video featuring hotel staff rushing to prepare the space for the artist's arrival, while Carey herself showcases outfits from the special Butterfly collection. This was reported by Wave RBC.UA, citing Gucci's official Instagram announcement. ### Harmony Korine's Video: Hotel Hustle as a Narrative of Anticipation The festive video was directed by Harmony Korine, an American filmmaker known for his unconventional approach to visual storytelling. Events unfold inside a hotel where staff busily prepare everything for the main guest's arrival: the space is filled with Christmas decorations, trees are decorated, and lights are turned on. This festive hustle serves not just as a backdrop, but as an integral part of the story about anticipating Carey, turning the employees' routine work into a narrative element leading to the climax — the singer's appearance on screen. ### Musical Foundation: The 1994 Hit as a Connecting Link The video's soundtrack is «All I Want for Christmas Is You», a song released back in 1994 that has since become one of the most recognizable Christmas hits in global pop culture. The choice of this track is no coincidence: it instantly sets a festive mood while emphasizing Carey's status as the "voice of Christmas" in pop music. In one of the published stills, the singer poses near a decorated tree in a shimmering light-colored dress with an asymmetric top; the look is complemented by long loose hair and eye-focused makeup. ### Butterfly Collection: Shimmering Wings and a Nod to the 1997 Album For the campaign, Carey tried on pieces from the new special Gucci Butterfly collection. Its core is inspired by the iridescent wings of a butterfly — a motif long associated with the singer thanks to her 1997 album «Butterfly». Thus, the collection's name echoes a key milestone in the artist's creative path, while the visual language of the outfits aligns with her personal symbol. The selection presented on the official Gucci website features printed dresses and tops, embroidered clothing, as well as crystal-embellished jewelry, bags, and shoes. ### Festive Gift Selection and Brand Strategy In addition to the video, Gucci prepared a separate festive gift selection including bags, shoes, and winter accessories such as hats and scarves. Together, these elements — the video, the collection, and the gift line — form a cohesive festive ecosystem for the brand, where Carey acts not just as an advertising face, but as a bridge between the singer's musical legacy and Gucci's visual identity. Thus, the holiday campaign unites Carey's Christmas hit and another recognizable symbol of her work, making the campaign both a commercial and cultural gesture. ## Fact-Check & Sources - [Рождество без нее не начинается: Мэрайя Кэри снялась в праздничной рекламе Gucci](https://wave.rbc.ua/ukr/style/rizdvo-neyi-pochinaetsya-meraya-keri-znyalasya-1793708572.html) - Wave RBC.UA reports on Gucci's Christmas campaign citing the brand's official Instagram post. It specifies the director (Harmony Korine), soundtrack, collection name, and outfit details. ## FAQ ### Who directed the Gucci Christmas video starring Mariah Carey? The video was directed by American filmmaker Harmony Korine. ### What song plays in the video? The soundtrack is «All I Want for Christmas Is You», released in 1994. ### What is the Gucci Butterfly collection? It is a special festive collection inspired by iridescent butterfly wings. The name echoes Mariah Carey's 1997 album «Butterfly». The selection includes dresses, tops, embroidered clothing, jewelry, bags, and crystal-embellished shoes. ### Where can I watch the video and view the collection? The video is published on Gucci's Instagram, and the collection is presented on the brand's official website.