--- title: "Meta's Muse Outpaces ChatGPT by Three Times in Launch Metrics: Apptopia Analysts Reveal the Numbers" description: "Meta's AI app Muse reached 642,000 daily active users in the US within its first 12 days, compared to 231,000 for ChatGPT at a comparable stage. Apptopia analysts attribute the success to a cross-promotion strategy within the Facebook, Instagram, and WhatsApp ecosystem." date: 2026-09-22T12:20:00.000Z lang: en url: https://xab.info/en/posts/meta-muse-outpaces-chatgpt-launch-metrics tags: [meta, muse, chatgpt, openai, ai-app, apptopia, mobile-apps, cross-promotion] publisher: "XAB.info" --- # Meta's Muse Outpaces ChatGPT by Three Times in Launch Metrics: Apptopia Analysts Reveal the Numbers ![Meta's blue infinity logo surrounded by Facebook, Instagram, WhatsApp and Messenger icons — illustration for the news that Muse AI outperformed ChatGPT threefold in launch metrics per Apptopia](https://xab.info/media/2026/09/22/muse-meta-prevoshlo-chatgpt-startovye-pokazateli/muse-meta-prevoshlo-chatgpt-startovye-pokazateli-1.webp) ## 🎯 Key Points - Meta's Muse outperformed ChatGPT's launch metrics in downloads and daily activity within its first 12 days after release - In the US, Muse's DAU on day 12 reached 642,000, compared to 231,000 for ChatGPT - The success is explained by a cross-promotion strategy: 95% of Muse users already have a Facebook account - Meta does not publish official internal data on the number of Muse users Meta's new AI app Muse demonstrated stronger launch results in its first 12 days after release than ChatGPT from OpenAI managed over a comparable period following its debut. According to data from analytics firm Apptopia, cited by RBC-Ukraine, Meta's new service has already topped mobile app download charts. The product's success came as a surprise, given that ChatGPT had held the status of the fastest-growing AI app on the market for over a year. ### Comparison Methodology: How Conditions Were Levelled An exact comparison of the launch metrics of both apps had long been complicated by differences in their launch strategies. OpenAI released the mobile version of ChatGPT in many countries worldwide from the very start, but exclusively on the iOS platform. Meta, by contrast, launched Muse on two platforms at once — iOS and Android — but limited access to the US and Canadian markets only. To level the playing field for comparative analysis, Apptopia specialists examined download metrics on iOS in the US and Canada over the first 12 days after each service's release. It was precisely under these comparable conditions that Muse showed a significant lead. ### Engagement Figures: 642,000 vs. 231,000 Analysts recorded a higher level of audience engagement for Muse compared to ChatGPT at a comparable stage of launch. A comparison of the number of daily active users (DAU) on mobile devices in the US revealed a substantial gap in Meta's favour: on the 12th day after release, Muse's daily active user count reached 642,000, whereas ChatGPT's figure stood at just 231,000. Even when the sample is narrowed down to the iOS operating system alone, Muse continues to lead — 359,000 daily active users versus a significantly lower result for its competitor over the same time frame. ### Cross-Promotion Strategy: A Lesson from the Threads Launch Experts attribute Muse's rapid spread to the use of a proven cross-promotion strategy that Meta had previously applied successfully when launching the Threads messenger. Integrating AI tools into the company's largest platforms allows it to tap into a ready-made multi-million-user audience without additional advertising spend. The Muse AI app is closely tied to Meta's ecosystem and operates within Facebook, Instagram, and the WhatsApp messenger. According to Apptopia data, more than 95 percent of Muse users already have an active Facebook account, and 63 percent are regular Instagram users. Thus, a significant portion of the audience arrives at Muse not through marketing campaigns, but through existing habits of interacting with ecosystem products. ### Caveats and Data Limitations It is important to note that Meta itself refrains from publishing official internal data on the number of users of its new service. All the figures cited are based on analytics from the third-party firm Apptopia, which estimates metrics based on download and activity data from the App Store and Google Play. This means that Meta's actual internal metrics may differ from the publicly available estimates. Nevertheless, the consistency of Apptopia's data with the trends recorded by other analytics platforms makes the conclusions about Muse's lead during the launch period fairly reliable. ## 🔍 Fact-Check Verification - [Meta's Thunderous Comeback: New App Outperforms ChatGPT's Launch Metrics](https://www.rbc.ua/ukr/news/guchniy-revansh-meta-noviy-zastosunok-perevershiv-1790071495.html) - Основной источник. Приводит данные Apptopia: 642K DAU Muse vs 231K ChatGPT на 12-й день, методология сравнения iOS в США/Канаде, 95% пересечение с Facebook, 63% с Instagram. - [Three Times More Active Users Than ChatGPT: The Success of Meta's Muse](https://zn.ua/TECHNOLOGIES/v-tri-raza-bolshe-aktivnykh-polzovatelej-chem-u-chatgpt-uspekh-muse-ot-meta.html) - Подтверждает факт превосходства Muse. Заголовок округляет соотношение 642K/231K ≈ 2,78x до 'в три раза', что допустимо как журналистское округление. - [Apptopia: Users Are Downloading the ChatGPT Mobile App Less Frequently](https://www.rzn.info/news/2025/10/20/polzovateli-stali-rezhe-skachivat-mobilnoe-prilozhenie-chatgpt-329590.html) - Контекстный источник (октябрь 2025). Подтверждает, что Apptopia отслеживает динамику загрузок ChatGPT и фиксирует снижение интереса, что косвенно усиливает нарратив о конкурентном давлении со стороны Muse. ## ❓ FAQ ### Q: What is Muse and how does it differ from ChatGPT? **A:** Muse is an AI app from Meta, integrated into the company's ecosystem: it operates within Facebook, Instagram, and WhatsApp. Unlike ChatGPT, which at launch was available only via iOS in many countries, Muse launched on both iOS and Android at once, but was limited to the US and Canadian markets. ### Q: What specific figures demonstrate Muse's superiority? **A:** According to Apptopia, on the 12th day after launch in the US, Muse's daily active audience reached 642,000 users, whereas ChatGPT at a comparable stage had 231,000. On iOS alone: 359,000 for Muse. ### Q: Why did Muse gain an audience so quickly? **A:** Experts point to a cross-promotion strategy: Muse is embedded in Facebook, Instagram, and WhatsApp, which provides access to a ready-made multi-million-user audience without advertising costs. More than 95% of Muse users already have a Facebook account, and 63% have one on Instagram. ### Q: Does Meta officially confirm these figures? **A:** No, Meta refrains from publishing official internal data on the number of Muse users. All figures in the article are based on analytics from the third-party firm Apptopia.