---
title: "Meta Relies on Muse AI Agent to Drive Record User Revenue Growth"
description: "Meta is monetizing its Muse AI agent, which drew over 10 million users. Mark Zuckerberg projects the service will outearn Facebook and Instagram per user."
date: 2026-10-22T11:16:29.328Z
lang: en
url: https://xab.info/en/posts/meta-relies-on-muse-ai-agent
tags: [meta, muse, ai-agent, zuckerberg, artificial-intelligence, smart-glasses]
author: "Alexander Buran, Roman V."
publisher: "XAB.info"
---

# Meta Relies on Muse AI Agent to Drive Record User Revenue Growth

![Fluffy character wearing glasses sits at a laptop with the Muse logo and holds a dollar bill in a Meta office](https://xab.info/media/2026/10/22/meta-stavka-na-ai-agent-muse/meta-stavka-na-ai-agent-muse-1.webp)

## Key Points

- Muse AI agent attracted over 10 million users within weeks of its September release.
- Mark Zuckerberg projects that revenue per Muse user will surpass Facebook and Instagram.
- Muse is coming to Meta smart glasses in November with voice control and paid subscription tiers.
- Monetization is critical due to the high computational costs of running the AI infrastructure.

Meta is launching the monetization of its new artificial intelligence agent, Muse, which attracted over 10 million users within a few weeks of its September release. Company CEO Mark Zuckerberg expects the service to eventually generate more revenue per user than traditional social networks Facebook and Instagram. Currently, the service is limited to residents of the United States and Canada, but the tech giant is already moving into the operational phase of scaling its infrastructure to reach a multi-billion audience.

### Ambitious Financial Goals and Muse Monetization Features

During the third-quarter earnings report, Meta management shared optimistic forecasts regarding the profitability of the new AI assistant. According to Mark Zuckerberg, the average profit from a single American Muse user could exceed social media metrics, where annual revenue runs into the hundreds of dollars. This financial optimism is driven by the high volume of commercial transactions people conduct through the personal assistant. Since maintaining and operating the intelligent system requires significantly higher computing expenses compared to other Meta services, the introduction of paid features has become a top priority for the tech giant.

### Smart Glasses Integration and Ecosystem Expansion

A crucial milestone in commercializing the project will be integrating the AI agent with Meta smart glasses this November. Since hardware sales alone do not yield high profits, incorporating the assistant will help drive users toward paid AI subscriptions. The integration will allow users to interact with the assistant via voice commands through the glasses, manage to-do lists, and track daily tasks. Certain advanced functions will be available exclusively on a subscription basis.

### Context of Seeking New Business Models for the Tech Giant

Meta's drive to diversify its revenue sources comes against the backdrop of the company's historical reliance on advertising revenue, which in previous years accounted for the vast majority of income. Past attempts to build new revenue streams, including the metaverse and virtual reality devices, failed to become major revenue drivers. Amid surging capital expenditures for artificial intelligence infrastructure, the successful monetization of Muse must prove the viability of the corporation's new business model.

## Fact-Check & Sources

- [Meta хочет зарабатывать на ИИ больше, чем на Facebook и Instagram: сработает ли ставка на Muse](https://www.rbc.ua/ukr/news/meta-hoche-zaroblyati-shi-bilshe-nizh-facebook-1792667027.html) - Primary source fully confirming the details about Muse's launch, Zuckerberg's statements, and smart glasses integration.
- [Meta хочет зарабатывать больше денег не на рекламе, но у неё плохо получается](https://3dnews.ru/1143404/meta-hochet-zarabativat-bolshe-deneg-ne-na-reklame-no-u-neyo-ploho-poluchaetsya) - Подтверждено по источнику 3dnews.ru

## FAQ

### Where is the Muse AI agent currently available?

The service is available exclusively to residents of the United States and Canada.

### When will Muse arrive on Meta smart glasses?

Integration with Meta smart glasses is scheduled for this November.

### Why is Meta prioritizing paid features for Muse?

Maintaining and operating Muse requires significantly higher computing costs than Meta's traditional services.