---
title: "Meta's Main Rival: Samsung to Release AI Glasses in November"
description: "Samsung plans to release Intelligent Eyewear smart glasses powered by Google Gemini in November 2026, becoming Meta's primary competitor."
date: 2026-10-02T08:16:01.000Z
lang: en
url: https://xab.info/en/posts/metas-main-rival-samsung-to-release-ai-glasses-in-november
tags: [samsung, ai-glasses, google-gemini, meta, wearables, android-xr]
publisher: "XAB.info"
---

# Meta's Main Rival: Samsung to Release AI Glasses in November

![Samsung Intelligent Eyewear smart glasses with artificial intelligence](https://xab.info/media/2026/10/02/glavnyy-sopernik-meta-samsung-vypustit-ii-ochki-noyabre/glavnyy-sopernik-meta-samsung-vypustit-ii-ochki-noyabre-1.webp)

## 🎯 Key Points

- Samsung will release Intelligent Eyewear AI glasses in November 2026.
- The device runs on the Android XR platform with Google Gemini support.
- Developers focused heavily on minimal weight and strict privacy measures.
- The gadget was created in partnership with Google, Gentle Monster, and Warby Parker.

South Korean tech giant Samsung is gearing up for a serious competitive battle in the wearable electronics market and has officially announced the upcoming release of its first artificial intelligence smart glasses named Intelligent Eyewear. The device, developed in close partnership with tech and fashion giants such as Google, Gentle Monster, and Warby Parker, is scheduled to go on sale in November of this current year, 2026. This move marks Samsung's entry into a fundamentally new market and directly challenges the position of Meta, which until recently virtually monopolized this segment with its line of smart glasses.

### Technological Base and Operation Features

The new generation of smart glasses from Samsung operates on the advanced Android XR software platform, specially optimized for mixed and augmented reality devices. At the same time, developers made a deliberate decision to focus on the niche of displayless gadgets, which significantly reduced power consumption and the weight of the device. All user commands and search queries are processed using powerful Google Gemini artificial intelligence via a connected Galaxy smartphone, and the received responses are broadcast to the user through discreet yet high-quality built-in frame speakers. ### Ergonomics and Dominance of Displayless Models

Samsung's main strategic bet in developing Intelligent Eyewear has been uncompromised comfort and minimal device weight. During its presentation back in July, the company stated that the new glasses would be significantly lighter than most direct analogues currently presented on the global market. This approach perfectly meets current market trends: according to statistics for the first half of 2026, global shipments of AI glasses demonstrated explosive growth of 263 percent, with the overwhelming majority of buyers—about 96 percent—choosing screenless models, where Meta remained the undisputed leader with a 94 percent share.

### Controversial Data

Despite the high degree of product readiness for market launch and active coverage in specialized media, a number of unresolved issues and discrepancies still persist around the release. While most authoritative sources, including The Korea Herald and specialized technology publications, name November 2026 as the exact release window, some insiders express doubts regarding the final deadlines due to potential logistical delays. In addition, the official retail price of Intelligent Eyewear is still kept strictly secret, generating various speculations in the expert community.

### Safety and Privacy Issues

One of the most acute problems of modern wearable gadgets with cameras remains the issue of privacy protection and illegal recording of citizens without their consent, which is why Meta's products have repeatedly faced harsh criticism in the media. To avoid such scandals, Samsung involved South Korean regulatory bodies in the development from the very beginning. The new glasses are equipped with special external and internal LED indicators that light up during any camera or microphone activity. Moreover, automatic blocking of photo and video shooting is provided in case of damage or closure of the LED, along with strict restrictions to prevent the use of the gadget on exams or for covert surveillance.

## 🔍 Fact-Check Verification

- [Главный соперник Meta: Samsung выпустит ИИ-очки уже в ноябре](https://www.rbc.ua/ukr/news/golovniy-supernik-meta-samsung-vipustit-shi-1790926538.html) - Основной источник информации о партнерстве и дате релиза.
- [Samsung May Launch Intelligent Eyewear Soon with Gemini AI](https://www.analyticsinsight.net/news/samsung-may-launch-intelligent-eyewear-soon-with-gemini-ai) - Подтверждает использование платформы Gemini AI.
- [Samsung's intelligent eyewear could launch next month, and it's coming for Meta's Ray-Bans](https://www.msn.com/en-us/technology/consumer-electronics/samsung-s-intelligent-eyewear-could-launch-next-month-and-it-s-coming-for-meta-s-ray-bans/ar-AA2dl6pt) - Анализ конкуренции с очками Meta Ray-Ban.
- [Samsung’s Gemini-powered AI glasses could hit shelves in November](https://www.digitaltrends.com/wearables/samsungs-gemini-powered-ai-glasses-could-hit-shelves-in-november/) - Детали о сроках выхода на рынок и характеристиках.

## ❓ FAQ

### Q: When will Samsung release the Intelligent Eyewear smart glasses?
**A:** The device's market launch is scheduled for November 2026.

### Q: What technology is used for artificial intelligence in the glasses?
**A:** The glasses use the Android XR platform and process requests through Google Gemini AI connected to a Galaxy smartphone.

### Q: What safety measures are provided to protect privacy?
**A:** The device is equipped with external and internal camera activity LED indicators, an automatic blocking function if the indicator is damaged, and restrictions to prevent unauthorized shooting.