---
title: "More expensive than ever: why Apple is forced to raise prices on iPhone and other gadgets"
description: "Tim Cook confirms: Apple is forced to raise prices on gadgets due to a shortage of memory chips. 📈 The artificial intelligence boom has doubled the cost of components, and now the price of the new iPhone 18 may be under threat. 📱💸"
date: 2026-06-18T12:16:00.000Z
lang: en
url: https://xab.info/en/posts/more-expensive-than-ever-why-apple-is-forced-to-raise-prices-on-iphone-and-other-gadgets
tags: []
publisher: "XAB.info"
---

# More expensive than ever: why Apple is forced to raise prices on iPhone and other gadgets

![Collection of Apple gadgets: iPhone, Apple Watch, AirPods, and Apple Pencil in white boxes, symbolizing the price increase on Apple products](https://xab.info/media/2026/06/18/apple-povyshenie-cen-na-iphone-i-gadzhety-pri-china/apple-povyshenie-cen-na-iphone-i-gadzhety-pri-china-1.webp)

The world is preparing for a major price revision in electronics. Tech giant Apple, traditionally known for the stability of its pricing strategies, is forced to take an unprecedented step — raising the cost of its products. The reason is the rapid and uncontrolled rise in the price of memory chips, without which the production of modern smartphones and computers is impossible.

### The AI boom as the cause of the crisis

The root of the problem lies in the global boom in the field of artificial intelligence. AI model developers are buying up "hardware" en masse, which has led to a critical shortage in the market. Memory chips, which were previously considered one of the most affordable components, have become a scarce resource.

According to sources, the cost of RAM has more than doubled since October 2025. Chip manufacturers have begun to pass their costs on to major customers, and Apple found itself at the center of this financial storm.

### Tim Cook on the inevitability of price hikes

Company head Tim Cook admitted in an interview with The Wall Street Journal that the situation has reached a critical point. The former CEO of the tech giant called the price increase for the company's devices "inevitable".

"We are doing everything possible to mitigate the consequences of the colossal rise in costs, but the situation has become simply unbearable. It is vital for us that memory prices and supplies return to reasonable levels. That is the main thing," Cook emphasized.

### What awaits iPhone 18 and other buyers?

At the moment, the company has not specified exactly when the wave of price hikes will begin and which product lines will be affected first. The main question worrying millions of brand fans concerns the future of the iPhone 18, the announcement of which is expected in September.

It remains a mystery whether the financial jump will affect the cost of the new flagship. However, experts believe that there are still several months left until Apple's traditional September event. This temporary window could be decisive.

### A chance for stabilization

Analysts and consumers hope that the hype around AI in the market will eventually subside. Tech experts believe that a few months should be enough for the situation in the industry to normalize.

If the market stabilizes by the beginning of autumn, Apple will have a chance to maintain familiar price ranges for its new devices and protect fans' wallets from additional expenses. Otherwise, we will have to get used to a new reality where Apple gadgets will be accessible only to the chosen few.