--- title: "Novus Ukraine: Strategic Capture of Lviv and Massive Expansion in the West" description: "🛒 **Novus Ukraine** has executed its largest expansion in the West: opening 2 supermarkets in Lviv (3,200 sq.m). 📍 Locations: Chervonoj Kalyny Avenue and Zelenaya Street. 🤝 Strategy: Acquiring spaces from the \"Arsenal\" chain. 🍞 Focus on craft products and local manufacturers. 🚀 Next city: Ivano-Frankivsk (September 2026). Lviv has become the main magnet for retail investments." date: 2026-08-17T15:44:02.000Z lang: en url: https://xab.info/en/posts/novus-ukraine-strategic-capture-of-lviv-and-massive-expansion-in-the-west tags: [novus, retail-ukraine, lviv, business-news, supermarkets, bt-invest] publisher: "XAB.info" --- # Novus Ukraine: Strategic Capture of Lviv and Massive Expansion in the West ![Entrance to a new Novus store in Lviv featuring bold green branding and fresh berry imagery, symbolizing the chain’s strategic expansion into western Ukraine](https://xab.info/media/2026/08/17/novus-otkryl-pervye-supermarkety-vo-lvove-strategiya-ma/novus-otkryl-pervye-supermarkety-vo-lvove-strategiya-ma-1.webp) ## 🎯 Key Points - Novus opened two supermarkets in Lviv with a total area of over 3,200 sq. m. - The company used an M&A strategy, purchasing spaces from the "Arsenal" chain. - The assortment includes more than 13,500 items with a focus on craft products from the West. - The next network expansion is planned for Ivano-Frankivsk in September 2026. On August 17, 2026, the Ukrainian retail market marked a landmark event: the Novus supermarket chain, owned by the Lithuanian investment fund BT Invest, officially completed its largest expansion into the western region since the start of the full-scale war. The company opened two major supermarkets in Lviv simultaneously, with a combined retail area exceeding 3,200 square meters. This event not only expands the brand's geographic presence but also signals fundamental changes in the country's logistics and consumer flows. ### M&A Strategy: Buying Instead of Building The key factor behind the success of this expansion was the chosen strategy of mergers and acquisitions (M&A). Amidst wartime risks and difficulties with new construction, Novus opted to acquire existing spaces. The retailer purchased locations from the former "Arsenal" chain (Eurotek Group), which had operated in Lviv for 24 years. This decision allowed the company to instantly access ready-made premises, infrastructure, and, crucially, an established flow of loyal customers. The new addresses are 60 Chervonoj Kalyny Avenue (1,500 sq. m) and 147 Zelenaya Street (1,760 sq. m). ### Assortment and Localization: Focus on Craft The new Novus outlets in Lviv are positioned as flagship quality stores. Each supermarket offers more than 13,500 product items, combining international brands, imports, and its own private label. However, the main differentiator was the decision to place a special emphasis on craft products from local manufacturers. The assortment is enriched with goods from Lviv and Western Ukrainian brands, allowing the chain to integrate better into the local market. Additionally, the stores feature their own "Master of Taste" production, offering fresh baked goods, hot pizza, cooked meals, and smoked products, as well as an expanded Fresh category with vegetables, fruits, and chilled meat. ### Lviv as an Investment Magnet During the opening ceremony, Novus CEO Mark Petkevich emphasized that entering Lviv is an important stage in the network's development. Lviv has become a magnet for investments due to a unique combination of factors: the migration of the solvent population from other regions, developed logistics, and relative safety. The network, which had been developing in Kyiv for over 16 years and was present in Rivne and Ternopil, has entered this strategic region for the first time, viewing it as a priority vector for development in the new reality. ### Future Plans: Ivano-Frankivsk The expansion is not limited to Lviv. According to official statements from the press service, the next step will be an entry into Ivano-Frankivsk, where the opening of the first supermarket is scheduled for September 2026. This confirms the thesis that the western region of Ukraine is becoming a center of attraction for retail leaders, combining investment capital and high consumer activity. ## 🔍 Fact-Check Verification - [NOVUS chain officially opens first two supermarkets in Lviv](https://delo.ua/ru/news/set-novus-oficialno-otkryla-pervye-dva-supermarketa-vo-lvove-470875/) - Подтверждает даты открытия, адреса и общую площадь магазинов. - [Novus expands presence at event: two supermarkets opened simultaneously in Lviv](https://www.rbc.ua/ukr/news/novus-rozshiriv-prisutnist-zahodi-lvovi-vidkrilisya-1786981193.html) - Подтверждает стратегию M&A (покупка Арсен) и планы на Ивано-Франковск. - [Novus supermarket chain opens first stores in two cities in western Ukraine](https://delo.ua/ru/news/set-supermarketov-novus-otkryvaet-pervye-magaziny-v-dvux-gorodax-na-zapade-ukrainy-468114/) - Подтверждает даты открытия, адреса и общую площадь магазинов. ## ❓ FAQ ### Q: Where are the new Novus supermarkets in Lviv located? **A:** The stores have opened at the following addresses: 60 Chervonoj Kalyny Avenue and 147 Zelenaya Street. ### Q: Why did Novus choose Lviv for expansion? **A:** Lviv has become a magnet for investments due to the migration of solvent demand, logistics, and the safety factor. ### Q: Does Novus plan to open stores in other cities? **A:** Yes, the next opening is scheduled in Ivano-Frankivsk in September 2026.