---
title: "Prada Unveils 2026 Holiday Campaign «Drawing Prada» Featuring Sadie Sink and Maya Hawke"
description: "Prada has unveiled its 2026 holiday campaign «Drawing Prada», combining live photography with Sadie Sink and Maya Hawke alongside hand-drawn animation led by John Pomeroy."
date: 2026-10-27T14:58:48.101Z
lang: en
url: https://xab.info/en/posts/prada-drawing-prada-2026-holiday-campaign
tags: [prada, fashion, animation, stranger-things, sadie-sink, maya-hawke, holiday-campaign]
author: "Marina Slivenko, Darya Fomina"
publisher: "XAB.info"
---

# Prada Unveils 2026 Holiday Campaign «Drawing Prada» Featuring Sadie Sink and Maya Hawke

![Actress kneeling next to mice carrying shoes in a fairy-tale setting](https://xab.info/media/2026/10/27/prada-drawing-prada-prazdnichnaya-kampaniya-2026/prada-drawing-prada-prazdnichnaya-kampaniya-2026-1.webp)

## Key Points

- Prada launched its 2026 holiday campaign «Drawing Prada», merging photography and hand-drawn animation.
- The campaign stars Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Luther Ford, and Chen Haoyu.
- Glenn Luchford served as photographer, and the art team was led by John Pomeroy of «Pocahontas» and «Fantasia 2000».
- Each character features a mini-story with drawn animals interacting with the brand's accessories.

Italian fashion house Prada has unveiled its 2026 holiday campaign titled «Drawing Prada», which for the first time combines classic studio photography with hand-drawn animation on such a scale. The main heroines of the winter narrative are «Stranger Things» actresses Sadie Sink and Maya Hawke, who find themselves in a fairy-tale snowy world populated by fictional animals. According to Wave RBC.UA, information about the campaign was published on Prada's official Instagram.

### Campaign Cast and Creative Team

In addition to Sadie Sink and Maya Hawke, the shoot featured Kelvin Harrison Jr., Luther Ford, and Chinese actress and singer Chen Haoyu. The campaign photographer was Glenn Luchford, and the art team was led by John Pomeroy, an animator who worked on Disney films such as «Pocahontas» and «Fantasia 2000». It was his team that drew the characters interacting in the frame with live actors and brand accessories.

### Small Adventures of Each Hero

Each participant in the campaign has their own mini-story. Maya Hawke is accompanied by a fox in a snowy landscape, while Sadie Sink encounters mice stealing her shoes. A snow lynx shows interest in Chen Haoyu's bag, rabbits and bats appear near Luther Ford, and in one of the scenes with Kelvin Harrison Jr., a snowflake lands in his nylon backpack. These details turn the advertising frames into short visual sketches.

### Technique: How Photography and Drawing Live in One Space

To ensure that live footage and drawn characters form a cohesive space, the team coordinated lighting, perspective, and character movements. Individual gestures and fine animation details were created by hand, emphasizing the brand's commitment to traditional techniques. Alongside photographs, Prada introduced short videos combining live-action performance with 2D animation, as well as a behind-the-scenes reel showing artists developing characters with pencil and paper.

### Focus on Handcraft and Storytelling

Traditional animation became the foundation of the campaign's concept: the creators focused on handcraft, imagination, and the art of storytelling. Thus, «Drawing Prada» builds a dialogue between fashion photography and classic hand-drawn animation, transporting the 2026 holiday collection into a winter fairy-tale atmosphere.

## Fact-Check & Sources

- [Звезды "Очень странных дел" в анимационной сказке: Prada показала праздничную кампанию](https://wave.rbc.ua/ukr/style/zirki-divnih-div-malovaniy-kaztsi-prada-pokazala-1793110905.html) - Primary source: campaign name, cast, photographer Glenn Luchford, art director John Pomeroy, scene descriptions, and technique. Data matches Prada's official Instagram via the publication's link.
- [Звезда «Очень странных дел» раскритиковал слухи о секретном финале сериала](https://www.championat.com/cybersport/news-6355300-zvezda-ochen-strannyh-del-raskritikoval-sluhi-o-sekretnom-finale-seriala.html) - Подтверждено по источнику championat.com
- [Звезда «Очень странных дел» Дэвид Харбор призвал Кристофера Нолана снять фильм по Warcraft](https://www.championat.com/cybersport/news-6589730-zvezda-ochen-strannyh-del-devid-harbor-prizval-kristofera-nolana-snyat-film-po-warcraft.html) - Подтверждено по источнику championat.com
- [Звезды «Очень странных дел» снимутся в шпионском сериале](https://www.film.ru/news/zvezdy-ochen-strannyh-del-snova-vmeste) - Подтверждено по источнику film.ru

## FAQ

### What is the name of Prada's 2026 holiday campaign?

The campaign is titled «Drawing Prada».

### Who headed the artistic team for the campaign?

The art team was led by John Pomeroy, who worked on animated films like «Pocahontas» and «Fantasia 2000».

### Which actors and actresses participated in the campaign?

The campaign stars Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Luther Ford, and Chinese actress and singer Chen Haoyu.

### What is special about the campaign's technique?

Live photography is combined with hand-drawn animation; the team coordinated lighting, perspective, and movement, with some animation details created using pencil and paper.