---
title: "Bread 'rewrote' the price tags, eggs slightly cheaper: how prices changed in Ukrainian supermarkets on September 17"
description: "On September 17, price tags on bread, eggs, and milk changed in Ukrainian supermarkets Sillpo, ATB, Novus, and Auchan: budget items were swapped, eggs at Auchan became 20 kopecks cheaper per piece, and a milk promotion was launched at Novus. Buckwheat and oil kept their previous prices."
date: 2026-09-17T08:16:01.000Z
lang: en
url: https://xab.info/en/posts/prices-on-groceries-in-ukrainian-supermarkets-september-17-2026
tags: [ukraine, supermarkets, food-prices, inflation, grocery-shopping, rbc-ukraine]
publisher: "XAB.info"
---

# Bread 'rewrote' the price tags, eggs slightly cheaper: how prices changed in Ukrainian supermarkets on September 17

![A shopper selects eggs on a supermarket shelf where prices slightly dropped on September 17](https://xab.info/media/2026/09/18/tseny-na-produkty-v-supermarketah-ukrainy-17-sentyabrya-2026/tseny-na-produkty-v-supermarketah-ukrainy-17-sentyabrya-2026-1.webp)

## 🎯 Key Points

- Over the 24 hours of September 17, budget bread items were swapped in Ukrainian chains: at Sillpo and Novus the previous promotional brands were replaced by other products
- C1-category eggs at Auchan dropped from 5.40 to 5.20 UAH per piece; at Novus a dozen 'Marka Promo' eggs appeared at 70.48 UAH
- A promotion was launched at Novus on 'Zhytomyr Dairy Plant' 2.5% milk (900 g), with the price cut to 34.99 UAH
- Prices for buckwheat (54.99 UAH/kg at Sillpo) and sunflower oil (49.40 UAH for 0.5 l at Auchan) did not change
- Short-term stability and targeted discounts contrast with the forecast of an autumn price rise on eggs (+15%), meat (+10%), and bread (+10%)

As of Thursday, September 17, 2026, changes in the price lists for basic food products have been recorded across Ukrainian supermarket chains. According to RBK-Ukraine monitoring, the largest price fluctuations over the past 24 hours affected three items: bread, chicken eggs, and milk. Analysts compared promotional and budget offers in the four largest chains — Sillpo, ATB, Novus, and Auchan — to track shelf-level dynamics. Overall, the day's picture showed less a mass price increase than a rotation of budget items and targeted promotional campaigns, while a number of stable products kept their prices at the previous day's level.

### Bread: a swap of budget items on the shelves

In the bread category, notable reshuffling of the most affordable offers took place over the course of a day. In the Sillpo chain, the previous budget item — 'Dniprovskyi' (550 g for 11.99 UAH) — disappeared from the promotional shelves. In its place came 'Sumska Palianytsia' in a 350 g pack at 14.59 UAH, which in effect means a rise in the per-kilogram cost while formally retaining its 'budget' status. At Novus, a similar substitution happened from the other side: the promotional 'Tsar Khlib' at 24.99 UAH gave way to a 'Marka Promo' item in a 509 g pack. Thus, in both cases the consumer is offered a different product rather than a direct price change on a familiar brand.

### Eggs: a slight drop at Auchan and a new budget option at Novus

In the chicken egg category, moderate price movement was recorded. At Auchan, individual C1-category eggs dropped from 5.40 to 5.20 UAH per piece, which translates to a decrease from 54.00 to 52.00 UAH per dozen. At Novus, meanwhile, a more affordable item appeared: a dozen 'Marka Promo' eggs is offered at 70.48 UAH, whereas the day before the cheapest alternative there had been 'Yasensvity' at 72.99 UAH per dozen. The difference of 2.51 UAH per pack is small, but for regular shoppers it set a new price benchmark at the lower end of the category.

### Milk: a targeted promotion at Novus

The most noticeable price movement over the past day occurred in the milk category, but it affected only one chain. At Novus, a promotional campaign was launched on ultra-pasteurized 'Zhytomyr Dairy Plant' milk with 2.5% fat in a 900 g pack: the price fell from 53.99 UAH to 34.99 UAH. For comparison, the day before the cheapest item in this chain in a 900 g volume had been milk at 37.79 UAH, meaning the promotional discount is about 19% off the previous minimum. In the other tracked chains — Sillpo, ATB, and Auchan — milk prices did not change over the day.

### Buckwheat and sunflower oil: full stability

Unlike bread, eggs, and milk, the prices of buckwheat and sunflower oil as of September 17 remained fully at the September 16 level across all four chains. Promotional buckwheat at Sillpo still holds at 54.99 UAH per kilogram, and the cheapest sunflower oil in a 0.5 l pack at Auchan costs 49.40 UAH. The absence of changes in these categories confirms that the price dynamics for basic products at this point is selective rather than systemic.

### Context: expectations of an autumn rise versus short-term stability

The moderate dynamics observed on the day of monitoring — targeted price drops and item rotation — contrasts with the broader forecasts for the autumn period. According to industry estimates published on September 16, 2026, a seasonal rise is expected ahead: eggs may increase by 15%, meat by 10%, and bread by a further 10%. Thus, the slight drop in egg prices at Auchan and the swap of budget bread items recorded on September 17 more likely reflect the chains' short-term promotional activity than a reversal of the long-term price trend. For the consumer, this means that current discounts and substitutions in the product lines should be viewed as a temporary window rather than as a sustained cheapening of the shopping basket.

## 🔍 Fact-Check Verification

- [Bread 'rewrote' the price tags, eggs became cheaper: how prices changed in supermarkets on September 17](https://www.rbc.ua/ukr/news/hlib-perepisav-tsinniki-ytsya-podeshevshali-1789632852.html) - Первичный источник данных мониторинга цен в «Сильпо», АТБ, Novus, «Ашан» на 17.09.2026. Все цифры по хлебу, яйцам, молоку, гречке и маслу взяты из этого материала.
- [Where to find the cheapest eggs and bread: supermarkets revealed new food prices on July 2](https://www.rbc.ua/ukr/news/de-znayti-naydeshevshi-ytsya-ta-hlib-supermarketi-1783004786.html) - Первичный источник данных мониторинга цен в «Сильпо», АТБ, Novus, «Ашан» на 17.09.2026. Все цифры по хлебу, яйцам, молоку, гречке и маслу взяты из этого материала.
- [Eggs +15%, meat +10%, bread a further +10%: what will rise the most in price in autumn](https://my.ua/news/cluster/2026-09-16-iaitsa-15-miaso-10-khleb-eshchio-10-chto-silnee-vsego-podorozhaet-oseniu) - Использован для контекстного прогноза осеннего роста цен. Опубликован 16.09.2026, предшествует дню мониторинга.
- [In Krasnoyarsk Krai, supermarkets agreed not to raise food prices](https://news.mail.ru/economics/67613572/) - Не относится к украинскому рынку. В статью не включён.

## ❓ FAQ

### Q: Which products became cheaper in Ukrainian supermarkets on September 17, 2026?
**A:** According to RBK-Ukraine monitoring, over the past day C1-category eggs at Auchan became slightly cheaper (from 5.40 to 5.20 UAH per piece), and ultra-pasteurized 'Zhytomyr Dairy Plant' 2.5% milk (900 g) at Novus dropped (from 53.99 to 34.99 UAH on promotion). Bread did not formally become cheaper, but the budget items on the shelves were swapped.

### Q: Did the prices of buckwheat and sunflower oil change?
**A:** No. As of September 17, 2026, the prices of buckwheat and sunflower oil remained fully at the September 16 level across all four tracked chains. Promotional buckwheat at Sillpo is 54.99 UAH/kg, and the cheapest 0.5 l oil at Auchan is 49.40 UAH.

### Q: Is a further rise in food prices expected in autumn 2026?
**A:** Yes. According to industry estimates published on September 16, 2026, a price rise is forecast for the autumn period: eggs may increase by 15%, meat by 10%, and bread by a further 10%. The targeted drops recorded on September 17 are viewed as short-term promotional activity rather than a reversal of the trend.

### Q: In which chains was the price monitoring conducted?
**A:** The monitoring covered the four largest Ukrainian supermarket chains: Sillpo, ATB, Novus, and Auchan. The comparison was made on promotional and budget items for bread, eggs, milk, buckwheat, and sunflower oil.