--- title: "«Roi.Market» exits pilot: how Russia created a military analog of Wildberries and what it means for the front" description: "🇷🇺 Russia has taken the military marketplace «Roi.Market» out of pilot mode. The CBST platform now allows sellers to independently manage goods for drones and equipment. This is a response to Ukrainian DOT-Chain and Brave1 Market. 📉 Commission is lower than Wildberries, but logistics is at the seller's expense. 🚚 4PL model introduced: goods are stored with the seller, operators handle delivery. 🔒 Access is closed: only authorized users. 🔥 Against this backdrop, the Ukrainian Defense Forces are striking Wildberries warehouses, forcing the company to move military goods to other categories." date: 2026-08-14T07:40:01.000Z lang: en url: https://xab.info/en/posts/roi-market-russia-exits-pilot-military-marketplace-2026 tags: [roy-market, wildberries, ukraine-russia-war, defense-industry, marketplaces, drones, logistics] publisher: "XAB.info" --- # «Roi.Market» exits pilot: how Russia created a military analog of Wildberries and what it means for the front ![Woman walks past a Wildberries store — symbol of civilian commerce, against which Russia launched its military analog 'Roy.Market' to supply the front](https://xab.info/media/2026/08/14/roy-market-rossiya-vyvel-iz-pilota-voennyj-marketplejs-2026/roy-market-rossiya-vyvel-iz-pilota-voennyj-marketplejs-2026-1.webp) ## 🎯 Key Points - On August 1, 2026, the Russian military marketplace «Roi.Market» exited pilot mode. - Sellers have gained the ability to independently manage goods and prices through a personal account. - The platform uses the 4PL logistics model to avoid creating its own warehouses. - Ukrainian analogs (DOT-Chain, Brave1 Market) have been operating since 2025. - Strikes on Wildberries warehouses are forcing the company to move military goods to hidden categories. On August 1, 2026, the Russian defense industry moved to a new level of digitalization: the specialized marketplace «Roi.Market» officially exited pilot mode. The platform, launched by the Center for Unmanned Systems and Technologies (CBST) back in early 2025, now allows sellers to independently manage the assortment, prices, and logistics of military goods. This event became Russia's response to the emergence of Ukrainian analogs and an attempt to systematize chaotic supply, which was previously often carried out through "gray" schemes on civilian platforms. ### From manual control to automation: how the new marketplace works As reported by Kommersant citing Andrei Bezrukov, head of the CBST Board, until August 2026, a significant part of operations on the platform was performed by an internal team of developers. Now, sellers have access to a full-fledged personal account. This allows them to independently list products, process orders, and manage inventory. The platform's assortment has already gone beyond simple drone components: the catalog includes 3D printers, fiber optic coils, antennas, and equipment for field laboratories. The CBST development strategy involves expanding geography and assortment. The next stage will be attracting manufacturers of field uniforms, personal protective equipment, and armor. Authorities expect to lure sellers who previously worked on civilian giants like Wildberries or Ozon, offering them a lower turnover commission, despite the fact that logistics costs will lie with the sellers themselves. ### Logistics revolution: switching to the 4PL model One of the key features of «Roi.Market» was the refusal to create its own warehouse network in favor of a distributed logistics model 4PL (Fourth-Party Logistics). In this system, goods can remain with the seller or in existing infrastructure until the moment of order. Several operators are involved in delivery simultaneously. CBST experts believe that this approach will significantly expand the geography of supplies without colossal capital expenditures on building new warehouses. For buyers, the platform remains closed: access is only possible via authorization with user rights differentiation. In the future, it is planned to connect other law enforcement agencies to the platform, in addition to the Ministry of Defense of Russia, and to develop the B2B direction. By 2027, «Roi.Market» expects to host more than 10,000 product items. ### Response to Ukrainian experience and pressure on civilian platforms The launch of the full version of the Russian marketplace took place exactly one year after the appearance of similar Ukrainian platforms — DOT-Chain Defence and Brave1 Market, which began operations in the spring-summer of 2025. This indicates that both sides of the conflict are moving from chaotic fundraising and equipment collection to systematic, centralized trade. Against the backdrop of these events, the situation around civilian retail in Russia remains tense. Since mid-July 2026, the Ukrainian Defense Forces have methodically struck Wildberries logistics centers on the territory of the Russian Federation. After the first attacks, the company was forced to remove the "Everything for SMO" section from the catalog. However, according to sources, hundreds of thousands of military goods did not disappear anywhere — they were simply moved to other categories, making control over the circulation of weapons through civilian platforms extremely difficult. ### Contradictory data There is a discrepancy in assessments of the effectiveness of switching to specialized platforms. On the one hand, CBST representatives claim a "significantly lower" commission compared to mass marketplaces, which should stimulate business. On the other hand, the requirement for sellers to bear logistics costs (unlike the FBO model on Wildberries, where warehouse costs are often included in tariffs or distributed differently) may make participation in «Roi.Market» less profitable for small businesses. Furthermore, it is currently unclear how quickly sellers from civilian platforms will be able to adapt to the closed authorization system and specific requirements of military customers. ## ❓ FAQ ### Q: What is «Roi.Market»? **A:** It is a Russian specialized marketplace for trading military goods, launched by the Center for Unmanned Systems and Technologies (CBST). ### Q: When did the platform exit pilot mode? **A:** The official exit from the pilot took place on August 1, 2026. ### Q: Who can use «Roi.Market»? **A:** The platform is closed; access is available only to authorized users with differentiated rights (primarily the Ministry of Defense of Russia and suppliers). ### Q: Are there Ukrainian analogs of «Roi.Market»? **A:** Yes, in Ukraine, the platforms DOT-Chain Defence and Brave1 Market have been operating since the spring-summer of 2025.