---
title: "ROZETKA introduces product search by photo and voice: How the AI assistant is changing online shopping"
description: "ROZETKA has introduced a set of AI features: product search by uploaded photo, voice queries, and automatic review analytics. Visual and voice search are available in mobile apps, while AI review summaries work across all platforms."
date: 2026-10-27T14:06:11.115Z
lang: en
url: https://xab.info/en/posts/rozetka-ai-product-search-by-photo-and-voice
tags: [rozetka, ai, online-shopping, e-commerce, voice-search, image-search, marketplace]
author: "Alexander Buran"
publisher: "XAB.info"
---

# ROZETKA introduces product search by photo and voice: How the AI assistant is changing online shopping

![Smiling woman holding a smartphone and credit card while sitting at home](https://xab.info/media/2026/10/27/rozetka-ai-poisk-tovarov-po-foto-i-golosu/rozetka-ai-poisk-tovarov-po-foto-i-golosu-1.webp)

## Key Points

- ROZETKA launched an AI assistant that selects products according to the user's needs and budget
- Photo search allows finding products using a snapshot from social networks without a text query
- Voice search recognizes speech and turns it into a search query
- AI analyzes hundreds of reviews and generates a short summary with the pros and cons of the product
- Photo and voice searches are available only in Android and iOS apps, while AI review summaries are on all platforms

Online shopping is going through a phase where choosing from thousands of offers turns into a routine: users waste time selecting keywords, scrolling through product cards, and reading dozens of reviews. The ROZETKA marketplace has introduced a set of AI tools designed to shorten this path. According to the company's press service, the new features include product selection tailored to specific needs and budgets, search by uploaded photo, voice queries, and automatic analysis of customer reviews. The updates are already available in mobile applications and on the platform's website.

### AI Assistant: Selection by task and budget

The central element of the updates is the AI assistant, which works like a personal consultant. Users can formulate requests in free form—for example, asking to select compact appliances for a rented apartment, find a gift within a specific amount, or compare several models by key parameters. The system narrows down the choices by filtering out options that do not match the query and suggests alternatives. Essentially, the AI takes on the role of a manager who would previously answer questions like "what should I get" and "how does one option differ from another."

### Photo Search: From a social media screenshot to a product card

One of the most noticeable innovations is visual search. If a user sees an item in a social media feed or someone else's interior that they want to buy, but doesn't know the brand name, exact color, or style, they just need to upload the image to the ROZETKA app. The system will analyze the image and suggest similar products from the catalog. This eliminates the need to select keywords and formulate a text query that might not match the marketplace's internal nomenclature. The photo becomes the starting point for the AI, rather than just an illustration.

### Voice Search: Hands-free, query out loud

Simultaneously, voice search has been launched. Instead of manual text input, users speak their query out loud, and the system recognizes speech and converts it into a search string. The feature is targeted at situations where typing on a smartphone keyboard is inconvenient or impossible: on the road, in the kitchen, in a store. Language recognition happens automatically, simplifying interaction for Russian- and Ukrainian-speaking users.

### AI Review Analytics: Pros and cons without reading hundreds of comments

Customer reviews remain one of the key decision-making factors, but scrolling through and analyzing dozens or hundreds of comments takes time. The ROZETKA AI module takes over this work: the system processes reviews and generates a short summary highlighting the main advantages and disadvantages of the product, what users pay attention to most often, and what features should be considered before buying. At the same time, buyers retain the option to switch to the full list of comments and independently evaluate the experience of other customers.

### Availability and Further Development

At the time of the announcement, photo search and voice search are available exclusively in the ROZETKA mobile apps for Android and iOS. AI review summaries, in turn, work across all platforms—both on the desktop version of the site and in mobile apps. The company states that the development of AI tools will continue: the development logic is built on the premise that search can start with a text query, image, or voice, while the assessment of product suitability is complemented by the experience of other buyers. ROZETKA provides additional information about the AI assistant on a special page in its interface.

## Fact-Check & Sources

- [Шоппинг по скриншоту и голосу: ROZETKA запустила новые AI-фичи для поиска товаров](https://styler.rbc.ua/ukr/useful/shoping-skrinshotom-ta-golosom-rozetka-zapustila-1793103171.html) - Primary source — ROZETKA press service via Styler (RBC-Ukraine). All described features (AI assistant, photo search, voice search, AI review analytics) and platform availability information are confirmed by the source text. Specific launch dates are not specified in the material.

## FAQ

### Where is photo search available in ROZETKA?

Photo search is available exclusively in the ROZETKA mobile apps for Android and iOS. The desktop version of the site does not yet support this feature.

### How does voice search work in ROZETKA?

The user speaks the query out loud, the system recognizes the speech and language, and then converts the words into a search query. The feature is available in mobile apps for Android and iOS.

### What does AI review analytics do?

AI processes hundreds of customer reviews and generates a short summary with the main pros and cons of the product. The buyer can review the summary or go to the full list of comments. The feature is available on the website and in apps.

### Can I ask the AI assistant to find a product for a specific budget?

Yes. The ROZETKA AI assistant allows you to formulate a request in free form, including specifying a budget, and get a selection of products matching the given criteria.