---
title: "Terror for business: 'Episenter', 'Nova Poshta', Roshen and book warehouses hit by Russian strikes in two days"
description: "On August 27–28, Russian strikes hit warehouses and stores of 'Episenter', 'Nova Poshta', Roshen, Comfy, 'Fara' and publishing houses. Analysts estimate Kyiv's losses from downtime at $7–14 million per day."
date: 2026-08-28T10:32:01.000Z
lang: en
url: https://xab.info/en/posts/russian-strikes-hit-business-episenter-nova-poshta-roshen
tags: [ukraine-war, russia-attacks, retail, logistics, business-losses, kyiv]
publisher: "XAB.info"
---

# Terror for business: 'Episenter', 'Nova Poshta', Roshen and book warehouses hit by Russian strikes in two days

![Massive plume of black smoke rising above the Epitsentr shopping center after a Russian strike on Ukrainian business](https://xab.info/media/2026/08/28/udary-po-biznesu-epicentr-novaya-pochta-roshen/udary-po-biznesu-epicentr-novaya-pochta-roshen-1.webp)

## 🎯 Key Points

- On August 27–28, Russian strikes hit 'Episenter' (Kharkiv, Zaporizhzhia), 'Nova Poshta', Roshen, Comfy, 'Fara', 'Aurora', 'Kolo', the 'Khortytsia' distillery, BFI and book retail chains.
- In Kharkiv, a 40-year-old man was killed and five others injured in the strike on the 'Episenter' shopping center; in Zaporizhzhia four people were injured.
- The 'Aurora' distribution center, the Roshen warehouse, the 'Khortytsia' distillery (3–4 million bottles) and 'Nova Poshta' sorting centers were completely destroyed.
- Analyst Andrii Shevchishyn estimates Kyiv's losses from downtime during alerts at $7–14 million per day, and up to $50–110 million for a week-long alert.

On August 27 and 28, Russian drone and aerial bomb strikes caused massive damage to Ukrainian business assets — from hypermarkets and logistics hubs to confectionery warehouses and publishing houses. According to RBC-Ukraine, Focus and Glavred, over two days the targets included 'Episenter', 'Nova Poshta', Roshen, Comfy, 'Fara', 'Aurora', 'Kolo', the 'Khortytsia' liquor distillery, frozen pastry producer BFI, 'Budynok Ihroshok' (Toy House) and book retail chains. The photo shows thick black smoke rising over the burning 'Episenter' hypermarket after a drone strike.

### 'Episenter' and retail: strikes on the chain's flagship stores

The first strike on the chain came on the afternoon of August 27 in Kharkiv: a 'Geran-4 Siker' drone with a mesh modem was launched at a shopping center in the Osnovianskyi district, with the strike being observed in real time. The building was damaged and a fire covered about 300 sq. m; a 40-year-old man was killed and five others were injured. On August 28, an enemy drone shut down the chain's last operating hypermarket in Zaporizhzhia — a fire of about 2,000 sq. m broke out and four people were injured.### Logistics and production in the crosshairs

Supply chains were deliberately targeted. In Kyiv Oblast, the distribution center of the 'Aurora' multistore was completely destroyed (no workers were harmed; losses are being assessed). The 'Fara' chain in Kyiv Oblast, which the company began using on August 23, was hit for the third time in a month; there were no casualties, the retailer is restructuring its logistics, and stores are operating normally. A 'Kolo' (Varus) chain facility was damaged — temporary delays in the supply of certain goods are possible. A Russian drone deliberately destroyed Comfy's distribution center in Kyiv Oblast; stores, online channels and the contact center continue to operate. In the night of August 28, 'Nova Poshta' sorting centers were destroyed: in Sumy, four KABs were dropped on the terminal (three trucks were damaged), and in Sviatopetrivske in Kyiv Oblast a drone destroyed a sorting depot. The company promises to fully compensate the declared value of damaged shipments. BFI's warehouse facilities were also damaged (the third attack on the company's assets) — more than 800 tons of finished product were lost; the 'Budynok Ihroshok' distribution center, from which goods were shipped daily across Ukraine, was destroyed.

### Food and books: Roshen, 'Khortytsia', Vivat

The strikes also hit food production. In the village of Chubynske in Boryspil district, a warehouse of finished Roshen confectionery was destroyed — this is the second attack on the company's facilities since the start of the full-scale invasion (a warehouse in Yagotyn was destroyed in February); the company is using alternative warehouses, and temporary supply disruptions are possible. On August 28 in Zaporizhzhia, the 'Khortytsia' liquor distillery of the Global Spirits holding was completely destroyed as a result of four hits: the facility burned for more than three hours and is beyond repair, and 3–4 million bottles of product (brands 'Khortytsia', 'Morosha', 'Pervak' and others) with excise duty already paid were destroyed or damaged. The fire at the destroyed 'Nova Poshta' terminal in Sviatopetrivske also burned products from the Vivat publisher and book partners Readeat and Book.ua — this is where thousands of books were shipped daily across Ukraine. Vivat continues to operate (offline stores are open, e-books and audiobooks are available), while Readeat has temporarily suspended order fulfillment to assess losses.

### The cost of downtime: $7–14 million per day, according to an analyst's estimate

Financial analyst Andrii Shevchishyn estimates that Kyiv loses between 7 and 14 million dollars per day due to business downtime during prolonged air-raid alerts. According to his data, on August 27 the capital had 13 alerts totaling 14 hours 46 minutes — about 60% of working time. The calculation includes losses from the halt of trade, production, logistics, transport and construction, but not direct damage from hits: the baseline estimate is about 10 million dollars per working day, with a range of 7–14 million. Shevchishyn allows that under continuous alert for seven days the figure would grow non-linearly — up to 50–110 million dollars, while the direct and indirect losses from the destruction of warehouses, goods and production capacity are of an even larger scale and require a separate assessment.

## 🔍 Fact-Check Verification

- [Terror for business. Two days in a row under Russian strikes: 'Episenter', 'Nova Poshta', food and books](https://www.rbc.ua/ukr/news/teror-biznesu-dva-dni-pospil-pid-udarom-rf-1787912913.html) - Перечень пострадавших компаний, детали ударов по «Эпицентру» (Харьков, Запорожье), «Новой почте», Roshen, Comfy, «Форе», «Авроре», «Коло», «Хортице», BFI, «Будинок іграшок», Vivat/Readeat/Book.ua; оценки Шевчишина.
- [Russia terrorizes Kyiv with drones; the oblast has a fatality and extensive destruction](https://glavred.info/ukraine/rf-terroriziruet-kiev-dronami-v-oblasti-est-pogibshiy-i-masshtabnye-razrusheniya-10792043.html) - Подтверждает наличие погибшего и масштабные разрушения в области, согласуется с данными по удару в Харькове.
- ['Nova Poshta' terminals, 'Episenter' in Zaporizhzhia and books: which warehouses in Ukraine Russia struck](https://focus.ua/voennye-novosti/766042-udary-po-epicentru-i-novoy-pochte-kakie-sklady-atakovala-rf-fokus) - Совпадает с перечнем поражённых складов и терминалов, включая «Эпицентр» в Запорожье и терминалы «Новой почты».
- [Defense Ministry reveals targets of massive strike on Kyiv. The Armed Forces failed to shoot down a single missile](https://www.gazeta.ru/army/2026/08/05/23348839.shtml) - Датирован 05.08.2026, описывает отдельное событие (ракетный удар по Киеву) и содержит российскую трактовку; не подтверждает атаки на бизнес 27–28.08.2026, в статье не использован как опора.

## ❓ FAQ

### Q: Which companies were affected by the strikes on August 27–28?
**A:** The strikes hit 'Episenter' (Kharkiv and Zaporizhzhia), 'Nova Poshta', Roshen, Comfy, 'Fara', 'Aurora', 'Kolo', the 'Khortytsia' liquor distillery (Global Spirits), frozen pastry producer BFI, 'Budynok Ihroshok' and the book chains Vivat, Readeat and Book.ua.

### Q: Were there any human casualties?
**A:** Yes: in the strike on the 'Episenter' shopping center in Kharkiv, a 40-year-old man was killed and five others were injured; in Zaporizhzhia four people were injured. According to company statements, workers were not harmed at most of the other facilities.

### Q: How large are the economic losses?
**A:** According to financial analyst Andrii Shevchishyn, Kyiv loses between 7 and 14 million dollars per day due to business downtime during prolonged alerts (on August 27 there were 13 alerts totaling 14 hours 46 minutes). Under a continuous seven-day alert, losses could reach 50–110 million dollars; direct damage from the destruction of warehouses and facilities is assessed separately and additionally.