--- title: "Notebooks as high as 20 Hoverlas: how the school supply kit has changed and what people are buying at Epicentr in 2026" description: "In August 2026, Epicentr launched the \"School Fair\" with discounts of up to 50%. Experts note that the school basket has transformed: parents are buying electronics and furniture, while children choose stationery with \"emotions\" and in collections." date: 2026-08-19T08:12:04.000Z lang: en url: https://xab.info/en/posts/school-fair-epicentr-2026-trends-en tags: [education, back-to-school, epitsentr, ukraine-retail, trends] publisher: "XAB.info" --- # Notebooks as high as 20 Hoverlas: how the school supply kit has changed and what people are buying at Epicentr in 2026 ![Shoppers at Epitsentr store selecting school supplies at a fair in 2026](https://xab.info/media/2026/08/19/shkolnaya-yarmarka-epitsentr-2026-trendy/shkolnaya-yarmarka-epitsentr-2026-trendy-1.webp) ## 🎯 Key Points - Epicentr is holding the "School Fair" campaign with discounts of up to 50% until August 31, 2026. - The school basket has expanded: it now includes electronics, furniture, and creative supplies. - Main sales trends: emotional design (capybaras, memes) and thematic collections. - The share of Ukrainian manufacturers in the stationery assortment is 45%. August 2026 traditionally marked the start of preparations for the new school year, however, modern realities have turned this process into a large-scale event that goes far beyond buying notebooks and pens. The Epicentr hypermarket chain has launched a massive "School Fair," which will last until the end of the month. The campaign, under the slogan "Learn, Dream, Achieve!", offers buyers discounts of up to 50% on a wide range of goods necessary for studying, creativity, and a child's comfort. ### From pencils to computers: the transformation of the school basket The modern "school basket" has undergone radical changes. If the shopping list used to be limited to stationery and uniforms, today parents strive to create a full-fledged educational space for their children. Receipts now include not only pencil cases and backpacks, but also laptops for online classes, specialized lamps to preserve eyesight, ergonomic desks and chairs, as well as sports equipment. Epicentr positions itself as a place where you can assemble this entire complex kit in one location, saving time and money. ### Emotions and collections: the main trends of 2026 Ludmila Zanarevskaya, Head of the Stationery Department at Epicentr, notes that only 25% of the assortment remains unchanged. The remaining 75% are dynamic items that are updated annually. The main drivers of sales have become "emotion" and "collecting." Buyers are happy to choose products with unusual designs: pens with ears, glue in the shape of a capybara, or pencil cases with favorite characters. "Right now, we all need positive emotions, and emotional stationery is exactly the product that can delight for a small price," the expert comments. In addition, thematic sets where all products are executed in a single style are popular. ### Scale of demand and Ukrainian production The stationery assortment in the chain includes about 37,000 products from 600 brands. At the same time, the share of Ukrainian manufacturers accounts for a substantial 45%. The scale of demand is illustrated by data from the previous season: if all sold notebooks were stacked, their height would equal the height of 20 Hoverla mountain peaks. The chain independently develops about seven exclusive collections for the Nota Bene brand, focusing on the preferences of both younger schoolchildren and teenagers. ### Intelligent stationery Traditional products are also evolving. Ordinary plasticine is giving way to air-dry clay, and paper diaries are losing popularity due to the digitization of schools. A new hit has become thematic notebooks that combine the function of note-taking with educational material. On the pages of such notebooks, released under the Nota Bene brand, you can find geometry formulas or a table of chemical elements. Experts predict that demand for such educational products will remain high. ## πŸ” Fact-Check Verification - [School Fair at Epicentr: up to -50% on everything for studying - from stationery to electronics](https://www.rbc.ua/ukr/news/shkilniy-rmarok-epitsentri-50-navchannya-1787047544.html) - ΠŸΠΎΠ΄Ρ‚Π²Π΅Ρ€ΠΆΠ΄Π΅Π½Ρ‹ Π΄Π°Ρ‚Ρ‹ Π°ΠΊΡ†ΠΈΠΈ, скидки Π΄ΠΎ 50%, Ρ†ΠΈΡ‚Π°Ρ‚Ρ‹ Π›ΡŽΠ΄ΠΌΠΈΠ»Ρ‹ ЗанарСвской ΠΈ статистика ΠΏΠΎ ΠΏΡ€ΠΎΠ΄Π°ΠΆΠ°ΠΌ Ρ‚Π΅Ρ‚Ρ€Π°Π΄Π΅ΠΉ. - [School Fair at the Epicentr K hypermarket chain: pleasant prices and gifts!](https://korrespondent.net/ukraine/3551293-shkolnaia-yarmarka-v-sety-hypermarketov-epytsentr-k-pryiatnye-tseny-y-podarky) - ΠŸΠΎΠ΄Ρ‚Π²Π΅Ρ€ΠΆΠ΄Π΅Π½ΠΎ Π½Π°Π»ΠΈΡ‡ΠΈΠ΅ Π°ΠΊΡ†ΠΈΠΈ ΠΈ ΠΎΠ±Ρ‰ΠΈΠ΅ условия провСдСния. ## ❓ FAQ ### Q: When is the "School Fair" campaign taking place at Epicentr? **A:** The campaign will run from August 1 to August 31, 2026. ### Q: What discounts are available as part of the fair? **A:** The chain offers savings of up to 50% on goods for studying, creativity, and leisure. ### Q: What is included in the modern school basket? **A:** In addition to stationery, parents are buying laptops, tablets, special furniture, and sports equipment.