--- title: "Akhmetov's SCM and FC Shakhtar Launch Invest in Ukraine Campaign in the Champions League" description: "Rinat Akhmetov's SCM and FC Shakhtar are launching the Invest in Ukraine campaign: in the 2026/27 season the team will play in the Champions League wearing shirts with a call to invest in Ukraine, and will hold its home matches in London." date: 2026-08-31T14:56:00.000Z lang: en url: https://xab.info/en/posts/scm-shakhtar-invest-in-ukraine-champions-league tags: [scm, fc-shakhtar, invest-in-ukraine, champions-league, rinat-akhmetov, football-diplomacy] publisher: "XAB.info" --- # Akhmetov's SCM and FC Shakhtar Launch Invest in Ukraine Campaign in the Champions League ![FC Shakhtar player in kit with SCM Invest in Ukraine logo against an orange gradient background](https://xab.info/media/2026/08/31/scm-shahter-invest-in-ukraine-liga-chempionov/scm-shahter-invest-in-ukraine-liga-chempionov-1.webp) ## 🎯 Key Points - SCM and FC Shakhtar are launching a global Invest in Ukraine campaign, calling on international businesses to invest in Ukraine right now. - In the 2026/27 season, Shakhtar will compete in the Champions League league phase wearing shirts with the Invest in Ukraine slogan; at least eight matches, with home games held in London. - SCM reports more than 4 billion dollars invested in the Ukrainian economy since the start of the war, of which about 1 billion has gone to reconstruction. - Shakhtar's General Director Serhiy Palkyn calls the campaign a tool of "football diplomacy" to draw the world's attention to the war and Ukraine's needs. Rinat Akhmetov's SCM Group, together with FC Shakhtar, has announced the launch of a global initiative called **Invest in Ukraine**. The campaign is designed to encourage international businesses to invest in the Ukrainian economy right now, without waiting for the war to end. The initiative is taking the international stage in close connection with a sports vector: the football club becomes its public face at matches of the highest European level. ### Football Diplomacy in the Champions League In the 2026/27 season, Shakhtar will take part in the league phase of the Champions League wearing shirts bearing the **Invest in Ukraine** slogan. According to the company, the team will play at least eight matches against leading European clubs, with home games to be held in London. In this way, the call for investment will reach live broadcasts and the media space in front of an audience of millions of viewers across the continent. ### The Scale of SCM's Investments As part of the initiative's presentation, SCM states that since the start of the full-scale war, its companies have invested more than **4 billion dollars** in the Ukrainian economy, of which about **1 billion dollars** has been directed to the reconstruction of damaged facilities. "We are actively investing – not only rebuilding, but also constructing new and modern infrastructure," SCM Communications Director Natalia Yemchenko emphasized. According to her, DTEK is developing a new generation of the power industry together with international partners, while Metinvest is modernizing production and integrating Ukrainian business into European supply chains. ### The Campaign's Goal and the Club's Role Shakhtar's General Director Serhiy Palkyn emphasized that the club uses "football diplomacy" to draw the world's attention to the war and Ukraine's real needs. In his words, it is precisely the sports arena that allows the economic and humanitarian message to be delivered to a global audience faster and more emotionally than traditional communication channels. Thus, the Invest in Ukraine campaign links two narratives: sustainable investment in reconstruction and the long-term development of the country. ### Strategic Context through 2036 The launch of the campaign fits into a broader planning horizon. It was previously reported that the Rinat Akhmetov Foundation has developed a plan through 2036, which covers support for veterans, the development of sports, work with children, and the reconstruction of infrastructure. The Invest in Ukraine initiative, implemented through Shakhtar in the Champions League, becomes a public tool of this long-term strategy, addressed to international investors. ## πŸ” Fact-Check Verification - [Invest in Ukraine: FC Shakhtar to Launch International Campaign in the Champions League](https://www.rbc.ua/ukr/news/invest-in-ukraine-fk-shahtar-zapustit-mizhnarodnu-1788186397.html) - ΠŸΠΎΠ΄Ρ‚Π²Π΅Ρ€ΠΆΠ΄Π°Π΅Ρ‚ запуск ΠΌΠ΅ΠΆΠ΄ΡƒΠ½Π°Ρ€ΠΎΠ΄Π½ΠΎΠΉ ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΈ Invest in Ukraine Π² Π›ΠΈΠ³Π΅ Ρ‡Π΅ΠΌΠΏΠΈΠΎΠ½ΠΎΠ² Π² связкС с Β«Π¨Π°Ρ…Ρ‚Π΅Ρ€ΠΎΠΌΒ». - [A Special Call to Appear on Shakhtar's Shirts: Palkyn Reveals the Goal](https://www.ua-football.com/ukrainian/high/1788190509-na-futbolkah-shahtera-poyavitsya-osobyy-prizyv-palkin-raskryl-cel.html) - ΠŸΠΎΠ΄Ρ‚Π²Π΅Ρ€ΠΆΠ΄Π°Π΅Ρ‚ появлСниС ΠΏΡ€ΠΈΠ·Ρ‹Π²Π° Π½Π° Ρ„ΡƒΡ‚Π±ΠΎΠ»ΠΊΠ°Ρ… ΠΈ ΠΎΠ±ΡŠΡΡΠ½ΡΠ΅Ρ‚ Ρ†Π΅Π»ΡŒ Ρ‡Π΅Ρ€Π΅Π· заявлСниС Π³Π΅Π½Π΄ΠΈΡ€Π΅ΠΊΡ‚ΠΎΡ€Π° ΠΊΠ»ΡƒΠ±Π° БСргСя Палкина ΠΎ Ρ„ΡƒΡ‚Π±ΠΎΠ»ΡŒΠ½ΠΎΠΉ Π΄ΠΈΠΏΠ»ΠΎΠΌΠ°Ρ‚ΠΈΠΈ. - [SCM Company Calls on International Businesses to Invest in Ukraine Right Now](https://zn.ua/ECONOMICS/kompanija-scm-prizvala-mezhdunarodnyj-biznes-investirovat-v-ukrainu-uzhe-sejchas.html) - ΠŸΠΎΠ΄Ρ‚Π²Π΅Ρ€ΠΆΠ΄Π°Π΅Ρ‚ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡ‡Π΅ΡΠΊΡƒΡŽ ΡΡƒΡ‚ΡŒ ΠΈΠ½ΠΈΡ†ΠΈΠ°Ρ‚ΠΈΠ²Ρ‹ SCM β€” ΠΏΡ€ΠΈΠ·Ρ‹Π² ΠΊ ΠΌΠ΅ΠΆΠ΄ΡƒΠ½Π°Ρ€ΠΎΠ΄Π½Ρ‹ΠΌ инвСстициям Π² Π£ΠΊΡ€Π°ΠΈΠ½Ρƒ Π² Ρ‚Π΅ΠΊΡƒΡ‰ΠΈΡ… условиях. - [Akhmetov's Shakhtar to Compete in the Champions League under the Invest in Ukraine Slogan](https://ru.interfax.com.ua/news/sport/1197453.html) - ΠŸΠΎΠ΄Ρ‚Π²Π΅Ρ€ΠΆΠ΄Π°Π΅Ρ‚ выступлСниС Β«Π¨Π°Ρ…Ρ‚Π΅Ρ€Π°Β» Π² Π›ΠΈΠ³Π΅ Ρ‡Π΅ΠΌΠΏΠΈΠΎΠ½ΠΎΠ² ΠΏΠΎΠ΄ слоганом Invest in Ukraine. ## ❓ FAQ ### Q: What is the Invest in Ukraine initiative? **A:** It is a global campaign by Rinat Akhmetov's SCM, in partnership with FC Shakhtar, designed to encourage international businesses to invest in the Ukrainian economy right now, without waiting for the war to end. ### Q: How exactly will Shakhtar promote the campaign in the 2026/27 season? **A:** The team will compete in the Champions League league phase wearing shirts with the Invest in Ukraine slogan, playing at least eight matches against leading European clubs; home games will be held in London. ### Q: How much has SCM invested in Ukraine since the start of the war? **A:** According to SCM, since the start of the full-scale war, its companies have invested more than 4 billion dollars, of which about 1 billion has been directed to the reconstruction of damaged facilities. ### Q: What is the goal of the campaign, according to Shakhtar's management? **A:** The club's General Director Serhiy Palkyn stated that Shakhtar uses "football diplomacy" to draw the world's attention to the war and Ukraine's needs.