--- title: "Selena Gomez and Demi Lovato Return to the Disney Era in Rare Beauty Campaign" description: "Selena Gomez and Demi Lovato reunited for a Rare Beauty campaign, recreating scenes from Princess Protection Program and launching a limited-edition blush bundle." date: 2026-10-28T22:49:48.841Z lang: en url: https://xab.info/en/posts/selena-gomez-and-demi-lovato-rare-beauty tags: [selena-gomez, demi-lovato, rare-beauty, disney, pop-culture, celebrity-news] author: "Marina Slivenko" publisher: "XAB.info" --- # Selena Gomez and Demi Lovato Return to the Disney Era in Rare Beauty Campaign ![Selena Gomez and Demi Lovato wearing tiaras and colorful dresses against a wood panel wall during the Rare Beauty campaign](https://xab.info/media/2026/10/28/selena-gomes-i-demi-lovato-v-reklame-rare-beauty/selena-gomes-i-demi-lovato-v-reklame-rare-beauty-1.webp) ## Key Points - Selena Gomez and Demi Lovato released a joint limited-edition Delena blush bundle priced at 50 dollars for Rare Beauty. - The artists recreated the 2009 Princess Protection Program poster wearing modern versions of blue and yellow dresses. - The campaign features a video styled after their archival 2008 YouTube project, The Demi and Selena Show. - The singers publicly reunited for the first time in ten years at Lovato's concert in Orlando in April. Popular singers and actresses Selena Gomez and Demi Lovato have reunited for a major advertising campaign for Rare Beauty, the cosmetics brand founded by Gomez. The artists recreated iconic moments from the 2009 Disney movie Princess Protection Program and introduced a limited-edition blush bundle named Delena, referencing their fans' affectionate nickname for them. The special kit costs 50 dollars and includes two popular shades of liquid blush along with a signature brush. ### Nostalgic Photoshoot and Return to Roots The new campaign, titled Still Making Each Other Blush, celebrates the longtime friendship of the artists, who first met in early childhood. For the photoshoot's key shots, Selena Gomez and Demi Lovato wore modern versions of the blue and yellow dresses worn by their respective characters, Carter Mason and Princess Rosalinda, in Princess Protection Program. This visual throwback sparked an enthusiastic response among fans who grew up watching Disney Channel projects. In addition to the photographs, the singers recorded a special video in the style of their joint 2008 YouTube project, The Demi and Selena Show. In the video, the close friends chat casually, answer questions, recall childhood crushes, and sing along to their duet One and the Same from the movie. According to Demi Lovato, this collaboration provided a special opportunity to close a circle and reconnect with fond memories of their youth. ### Friendship History and Their Disney Beginnings The future stars first met as children on the set of the children's television show Barney & Friends, after which their careers developed in parallel on the Disney Channel. Selena Gomez rose to prominence starring in Wizards of Waverly Place, while Demi Lovato gained widespread popularity following her role in the musical film Camp Rock. The two maintained close ties for years before their paths drifted apart due to differing life paths and perspectives. Their public reconciliation began in April when Selena Gomez attended the opening concert of Demi Lovato's It's Not That Deep tour in Orlando. Gomez's appearance in the VIP box marked the first time the longtime friends had been seen together publicly in nearly a decade, generating an outpouring of positive reactions across social media and setting the stage for their subsequent creative collaboration. ### The Cultural Significance of Their Reunion The launch of the joint Rare Beauty collection marks a significant milestone not only for the brand's marketing efforts but also for millennial pop culture at large. Returning to Disney Channel aesthetics through the lens of modern beauty trends highlights the enduring power of nostalgia and the demand for genuine human stories in media. Industry experts note that such campaigns effectively blur the line between commercial advertising and personal artistic expression, turning a product launch into a cultural event. ## Fact-Check & Sources - [Селена Гомес и Деми Ловато вернулись в эпоху Disney в рекламной кампании Rare Beauty](https://wave.rbc.ua/ukr/style/selena-gomes-i-demi-lovato-povernulisya-epohu-1793224497.html) - Primary source article from WAVE detailing Selena Gomez and Demi Lovato's Rare Beauty campaign. - [Селена Гомес и Деми Ловато снова в «Программе защиты принцесс»!](https://www.loveradio.ru/news/news/selena-gomes-i-demi-lovato-snova-v-programme-zashity-princess) - Подтверждено по источнику loveradio.ru - [Селена Гомес и Деми Ловато](https://spletnik.ru/podrugi-detstva-selena-gomes-i-demi-lovato-vstretilis-vpervyye-10-let-338622) - Подтверждено по источнику spletnik.ru - [Селена Гомес и Деми Ловато встретились впервые за 10 лет](https://www.gazeta.ru/style/news/2026/04/15/28278079.shtml) - Подтверждено по источнику gazeta.ru ## FAQ ### What is the name of Selena Gomez and Demi Lovato's joint blush set? The set is called the Delena Soft Pinch Blush Bundle and retails for 50 dollars. ### Which movie did the singers recreate for the advertising campaign? The artists recreated looks from the 2009 Disney movie Princess Protection Program. ### Where did the longtime friends first appear together publicly in ten years? Selena Gomez attended Demi Lovato's It's Not That Deep tour stop in Orlando in April.