---
title: "Telegram, Facebook, and TikTok: Where Ukrainians Read News and Watch Series in 2026"
description: "A Gradus Research study in 2026 showed that Ukrainians use messengers for news (74%), while video platforms and social networks are used for entertainment and series (79%)."
date: 2026-09-25T11:20:00.000Z
lang: en
url: https://xab.info/en/posts/telegram-facebook-tiktok-ukrainians-news-2026
tags: [gradus-research, media-consumption, telegram, facebook, tiktok, smart-tv, ukraine-2026]
publisher: "XAB.info"
---

# Telegram, Facebook, and TikTok: Where Ukrainians Read News and Watch Series in 2026

![Ukrainians choose messengers for news and social networks for entertainment in 2026](https://xab.info/media/2026/09/25/telegram-facebook-tiktok-ukraintsy-novosti-2026/telegram-facebook-tiktok-ukraintsy-novosti-2026-1.webp)

## 🎯 Key Points

- Messengers remain the primary news source for 74% of Ukrainians in 2026.
- Movies, series, and music maintain leadership in content consumption structure (79%).
- Smartphones are used by 89% of citizens, and Smart TV penetration has grown to 66%.

In 2026, media consumption in Ukraine is undergoing significant transformations, acquiring traits of a pragmatic and selective approach. According to a large-scale study by the research company Gradus Research, Ukrainians have clearly divided digital platforms by their functional purpose. Messengers have become the absolute leader for prompt information, while video platforms and social networks retain leadership in the field of entertainment and leisure.

### Evolution of Digital Preferences and the Role of Messengers

According to analysts, digital channels firmly maintain the status of main infrastructural elements of everyday life. Respondents spend an average of more than two hours a day on each category interacting with social networks, messengers, and video platforms. At the same time, messengers confidently lead in the number of anchor users who spend long hours daily in chats and news channels. The information agenda is formed right here: 74% of respondents choose messengers to read news about Ukraine and the world, leaving social networks (59%) and video platforms (54%) in secondary roles.

### Entertainment Content and Device Transformation

The rest and leisure segment in the digital environment demonstrates the stability of entertainment formats. For relaxation and watching quality content, 61% of citizens choose video hosting sites, and more than half actively use social networks. Smartphones remain the unalternated leader among gadgets—89% of survey participants use them regardless of age groups. In parallel, a noticeable increase in Smart TV penetration is recorded, with the figure stabilizing at 66% compared to previous reporting periods, proving that large screens do not lose relevance for home viewing.

### Content Structure and Social Networks

In the thematic structure of content, films and series retain unconditional leadership, attracting 79% of the audience, while musical programs interest 68% of Ukrainians. In the social platform segment, Facebook dominates with 70%, followed by Instagram (65%) and TikTok (54%), while the new Threads platform demonstrates rapid growth up to 21%. As noted by Gradus Research founder and CEO Yevheniia Blizniuk, the modern user consciously mixes devices and services for current tasks, which leads to a natural distribution of attention between various digital channels during the day.

### Controversial Data

It is worth noting certain methodological nuances in comparing media consumption data from past years. While general trends regarding the dominance of smartphones and messengers are consistently confirmed, Smart TV usage figures experienced a jump from 55% in 2024 to 66% by 2026. Experts attribute this not only to changes in user habits but also to the gradual renewal of the television fleet among the population, although analytical agencies may interpret the pace of penetration of new technologies differently under the ongoing economic challenges of wartime.

## 🔍 Fact-Check Verification

- [Telegram, Facebook и TikTok: где украинцы читают новости и смотрят сериалы](https://www.rbc.ua/ukr/news/telegram-facebook-ta-tiktok-de-ukrayintsi-1790330848.html) - Основной источник исследования медиапотребления украинцев от Gradus Research.
- [Как украинцы тратят во время войны — исследование Gradus](https://minfin.com.ua/2026/04/28/172830298/) - Дополнительный источник по исследованиям Gradus Research.
- [Сколько украинцев носят вышиванки: результаты опроса Gradus](https://zn.ua/UKRAINE/skolko-ukraintsev-nosjat-vyshivanki-rezultaty-oprosa-gradus.html) - Дополнительный методологический контекст социологических опросов Gradus.

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