---
title: "UAF Marketing Fined UAH 5.2 Million for Gambling Advertising Violations"
description: "LLC UAF Marketing was fined nearly UAH 5.2 million by the PlayCity state agency for violating online casino advertising rules for the 2026/2027 Ukrainian Cup."
date: 2026-10-06T14:56:00.000Z
lang: en
url: https://xab.info/en/posts/uaf-marketing-fined-5-2-mln-uah-gambling-ads
tags: [uaf, playcity, gambling, ukraine-cup, fines]
publisher: "XAB.info"
---

# UAF Marketing Fined UAH 5.2 Million for Gambling Advertising Violations

![UAF logo and football on stadium background](https://xab.info/media/2026/10/06/uaf-marketing-shtraf-5-2-mln-grn-reklama-azartnyh-igr/uaf-marketing-shtraf-5-2-mln-grn-reklama-azartnyh-igr-1.webp)

## 🎯 Key Points

- The fine amounted to nearly UAH 5.2 million
- Violations were detected by the PlayCity state agency
- Advertising was conducted in an unregistered Threads account
- UAF resources lacked 21+ labeling and warnings

The State Agency PlayCity has imposed serious financial sanctions on LLC “UAF Marketing,” issuing a fine of nearly 5.2 million hryvnias. The reason for this decision was a gross violation of current Ukrainian legislation in the field of gambling advertising distribution and promotion, which was recorded during a large-scale advertising campaign.

### Essence of Violations and Ukrainian Cup Advertising Campaign

 The financial penalty was imposed following the monitoring of advertising integrations of an online casino acting as the official title sponsor of the Ukrainian Football Cup for the 2026/2027 seasons. During the inspection, the regulator revealed that the brand's promotional materials were actively distributed via the Ukrainian Association of Football's account on the Threads social network, yet this profile is not officially registered in the special Register of Entities in the Media Sphere.### Lack of Labeling and Age Restrictions

 In addition to issues with media platform registration, PlayCity inspectors recorded a complex of related violations on the organization's key internet resources. Specifically, the official UAF website and the association's verified pages on Instagram and YouTube completely lacked the legally mandatory age restriction warning "21+." Furthermore, the advertising layouts themselves did not contain the state-mandated warning theses regarding the risks of participating in gambling.### Responsibility and Regulator's Reaction

Representatives of the state agency emphasized that the gambling promotion sector is strictly regulated by Ukrainian legislation, and any attempts to bypass established norms entail inevitable liability. The imposed fine of nearly UAH 5.2 million takes into account the entirety of identified violations committed within a single advertising campaign and aims to demonstrate the unacceptability of neglecting consumer information security rules.

## 🔍 Fact-Check Verification

- [УАФ Маркетинг получил штраф на 5,2 млн грн: что произошло](https://sport.rbc.ua/ukr/football/uaf-marketing-otrimala-shtraf-5-2-mln-grn-1791298423.html) - Основной источник новости с детализацией нарушений.
- [PlayCity оштрафовало ООО "УАФ Маркетинг" почти на 5,2 млн грн за незаконную рекламу азартных игр](https://ru.interfax.com.ua/news/telecom/1215263.html) - Подтверждение информации со стороны регулятора.
- [PlayCity оштрафовало «УАФ Маркетинг» почти на 5,2 млн грн за нарушение правил рекламы азартных игр](https://ua.tribuna.com/football/1000000382037-playcity-oshtrafuvalo-uaf-marketynh-mayzhe-na-52-mln-hrn/) - Спортивное освещение инцидента.
- [УАФ нарушила закон Украины и была оштрафована на огромную сумму](https://sport.ua/news/913234-uaf-narushila-zakon-ukrainy-i-byla-oshtrafovana-na-ogromnuyu-summu) - Дополнительное подтверждение факта штрафа.

## ❓ FAQ

### Q: Who fined UAF Marketing?
**A:** The fine of nearly UAH 5.2 million was issued by the state agency PlayCity.

### Q: What was the reason for the fine?
**A:** The reason was violations of online casino advertising rules—the sponsor of the 2026/2027 Ukrainian Cup, including the lack of 21+ labeling and placing ads in an unregistered Threads account.