--- title: "UCSC MRKTNG AWARDS 2026: Kyiv to Honor the Best Marketing Cases of Ukrainian Shopping Malls — Ticket Sales Open" description: "On November 12, Kyiv will host UCSC MRKTNG AWARDS 2026, the second award ceremony of the Ukrainian Council of Shopping Centers. 38 shopping mall marketing cases have been submitted, and ticket sales are now open." date: 2026-10-21T09:33:41.401Z lang: en url: https://xab.info/en/posts/ucsc-mrktng-awards-2026-kyiv tags: [ucsc-mrktng-awards, marketing, retail, shopping-malls, kyiv, ukraine] author: "Darya Fomina" publisher: "XAB.info" --- # UCSC MRKTNG AWARDS 2026: Kyiv to Honor the Best Marketing Cases of Ukrainian Shopping Malls — Ticket Sales Open ![Festive red stage with an arch and lighting for the UCSC MRKTNG AWARDS ceremony](https://xab.info/media/2026/10/21/ucsc-mrktng-awards-2026-kiev/ucsc-mrktng-awards-2026-kiev-1.webp) ## Key Points - UCSC MRKTNG AWARDS 2026 will take place on November 12 in Kyiv; this is the second award ceremony of the Ukrainian Council of Shopping Centers. - 38 marketing cases from shopping malls across Ukraine have been submitted; evaluation is based on five criteria by an independent jury from Ukraine and Europe. - The exact venue will be announced later for security reasons; the location allows the event to continue during air raid alerts. - Ticket sales are open, and pricing and details are available on the official award website. On November 12, 2026, Kyiv will host the UCSC MRKTNG AWARDS 2026, the award ceremony of the Ukrainian Council of Shopping Centers (UCSC) professional prize, celebrating the best marketing cases of Ukrainian shopping malls. According to RBC-Ukraine citing a press release from the organizers, ticket sales for the event are already open, and the exact venue will be announced later for security reasons. The award is being held for the second time and is positioned as a key marketing event for the shopping mall and retail industry. ### Concept and European Standard According to the organizers, the concept of UCSC MRKTNG AWARDS is based on the European SOLAL AWARDS, and the evaluation of submitted cases involves an independent professional jury. Its members include Ukrainian and European experts in marketing, retail, and development. This format, UCSC notes, allows for a transparent professional assessment of projects and compares them at a unified level of quality. ### How Cases Are Evaluated This year, 38 cases have been submitted for the award from leading shopping centers across Ukraine. Each project is reviewed individually based on five criteria: goals, implementation, innovation, results, and budget. The organizers emphasize that the determining factor is not the scale of the shopping center or the size of the campaign expenses, but the quality of the idea, its execution, and the achieved results. According to the jury, this approach allows projects to be evaluated by common criteria regardless of the resources available to the teams. ### Networking and Participants The event will bring together representatives of shopping centers, development companies, retailers, and other industry stakeholders. The ceremony is also viewed as a networking platform for top managers of development companies, shopping mall executives, retail representatives, and the marketing community. Maksym Havryushyn, Head of the Ukrainian Council of Shopping Centers, noted that the award provides an opportunity to see how shopping center marketing is changing in Ukraine, what solutions teams choose, and what results they manage to achieve. "It is important for us to create a space for the professional evaluation of cases, experience exchange, and getting acquainted with colleagues' practices. We hope that this year's ceremony will become another opportunity for market specialists to discuss the results of their work and new approaches to shopping mall marketing," he stated. ### Safety and Venue The organizers indicate that the specific location in Kyiv will be announced later for security reasons. At the same time, the chosen venue provides the opportunity to safely continue the event during an air raid alert, which the organizers call an important condition for holding the event in current realities. ### How to Buy Tickets Ticket sales for the UCSC MRKTNG AWARDS 2026 ceremony are ongoing; participation costs and detailed prize information are available on the official event website. The award aims to recognize projects that demonstrate effective approaches to working with the audience and developing shopping centers, and, according to UCSC, to become a regular point of professional dialogue for the retail and development market. ## Fact-Check & Sources - [UCSC MRKTNG AWARDS 2026: как присоединиться к главному маркетинг-событию для ТРЦ и ритейлу](https://www.rbc.ua/ukr/news/ucsc-mrktng-awards-2026-de-kupiti-kvitok-1792498673.html) - Primary source: UCSC press release. Confirmed date (November 12, 2026), city (Kyiv), number of cases (38), five evaluation criteria, second edition of the award, concept based on SOLAL AWARDS, jury composition, and quote from Maksym Havryushyn. Ticket prices are not disclosed in the text. ## FAQ ### When and where will UCSC MRKTNG AWARDS 2026 take place? The ceremony will take place on November 12, 2026, in Kyiv. The organizers will announce the exact venue later for security reasons; the location provides the opportunity to continue the event during an air raid alert. ### What is UCSC MRKTNG AWARDS and who organizes it? This is a professional award by the Ukrainian Council of Shopping Centers (UCSC) honoring the best marketing cases of Ukrainian shopping malls. The award is held for the second time, and its concept is based on the European SOLAL AWARDS. ### How many cases were submitted for the award this year? 38 cases from leading shopping centers across Ukraine were submitted for the award. ### By what criteria are the cases evaluated? Each case is evaluated according to five criteria: goals, implementation, innovation, results, and budget. The deciding factor is the quality of the idea, its implementation, and the achieved results, rather than the scale of the shopping mall or budget size. ### How can I buy a ticket for the ceremony? Ticket sales are open; participation costs and award details are available on the official event website.