--- title: "From the ring to the glass factory, from the court to the padel club: how Usyk, Svitolina and other Ukrainian stars are building business empires" description: "Usyk owns a glass factory, Svitolina opened a padel club on Podil, Klopotenko launched a Ukrainian cuisine delivery service, and Denysenko — a jewellery brand. We break down the business empires of Ukrainian stars." date: 2026-09-20T06:10:00.000Z lang: en url: https://xab.info/en/posts/ukrainian-stars-business-empires-usyk-svitolina-astafieva-klopotenko tags: [ukraine, business, celebrities, alexander-usyk, elina-svitolina, dasha-astafieva, evgeny-klopotenko, natalka-denisenko, oleg-zagorodniy, padel, jewelry, food-delivery, adaptive-clothing] publisher: "XAB.info" --- # From the ring to the glass factory, from the court to the padel club: how Usyk, Svitolina and other Ukrainian stars are building business empires ## 🎯 Key Points - Alexander Usyk owns 85% of the glass company "Usyk Sklo" and is developing the digital platform Ready to Fight - Elina Svitolina and Serhiy Stakhovsky opened SVITO Padel Club on Podil (7 indoor courts); in September 2026 the club was damaged by a shock wave - Dasha Astafieva launched the UnderBooks book platform, but clarified that its owner is her partner - Yevhen Klopotenko launched the "Muzha" delivery service in four Ukrainian cities in February 2026 - Natalia Denysenko launched the jewellery brand UNA, while Oleg Zahorodniy is developing the Unique Human adaptive clothing for veterans Ukrainian celebrities are increasingly using their popularity not only for sports contracts, film shoots or concerts. A number of stars are investing in their own production, launching technology projects, opening sports spaces or creating brands that, at first glance, have nothing to do with their main professional activity. According to data published by Styler (an RBC-Ukraine project) in September 2026, the business portfolios of Ukrainian celebrities span the glass industry, digital platforms, gastronomy, jewellery and adaptive clothing for veterans. ### Alexander Usyk: from the boxing ring to glass production and digital platforms Among Ukrainian athletes, Alexander Usyk has the most diverse business portfolio, according to Styler's assessment. In 2022, the boxer became a co-owner of the company "Usyk Sklo" (Usyk Glass), which is involved in the forming and finishing of sheet glass. Usyk's stake in the company is 85%. The second area is the digital platform Ready to Fight, which works with athletes, coaches and managers in the boxing industry. In 2026, the project continues to develop: within the structure whose ultimate beneficial owner is Usyk, a separate Ukrainian media service called Ready to Fight has been registered. ### Elina Svitolina and Serhiy Stakhovsky: SVITO Padel Club on Podil In 2026, Elina Svitolina, together with Serhiy Stakhovsky, entered the sports business not as a professional tennis player but as an entrepreneur. On May 4, SVITO Padel Club opened on Podil — a space created on the GARAGE premises in a former Tetra Pak hangar. The club has seven indoor padel courts, a lounge area, changing rooms and shared spaces with the Smartass fitness club. The project is developed by the company "37Group", in which Svitolina holds 50%, while Stakhovsky and the Vsevolod Koziemyak Foundation each hold 25%. For SVITO, 2026 has been a difficult year: in September, the club was damaged by the shock wave following a Russian attack on Kyiv. On September 16–17, the venue began to gradually resume operations, first opening one court and then three. ### Dasha Astafieva and the UnderBooks book platform Dasha Astafieva went beyond classic show business. In 2023, she launched UnderBooks — a platform featuring modern and classic Ukrainian books, in particular in audio format. Professional voice actors and Ukrainian artists, including Astafieva herself, worked on the narration. In 2026, the project continues to operate as a digital platform with book content. However, Astafieva later clarified that the founder and owner of the platform is her partner, while she takes part in developing the project. ### Yevhen Klopotenko: gastronomy as a business model For chef Yevhen Klopotenko, gastronomy has become more than just a television profession. He is a co-owner of the restaurant "100 Years Ahead" in Kyiv, which operates together with Inna Poperezhniuk. The venue continues to operate in 2026, and its concept is built on reinterpreting traditional Ukrainian cuisine. In February 2026, Klopotenko launched another business direction — the "Muzha" hot Ukrainian cuisine delivery service, which operates in Kyiv, Lviv, Dnipro and Rivne through delivery services. ### Natalia Denysenko and Oleg Zahorodniy: a jewellery brand and adaptive clothing Actress Natalia Denysenko launched the jewellery brand UNA in 2025. In its own description, the company calls it a jewellery brand born from the actress's long-held dream of creating her own pieces. Currently, an online store is operating with a catalogue of women's and men's jewellery. Actor Oleg Zahorodniy is developing the Unique Human project — adaptive clothing for veterans with amputations. The direction grew out of his volunteer work after the start of the full-scale war. In 2026, Zahorodniy publicly spoke about seeking funding and developing this direction: the team is working on clothing that should be comfortable for people with prosthetics and help them return to everyday life. ### Contradictory data The only significant clarification in Styler's materials concerns Dasha Astafieva's role in the UnderBooks project. Initially, the platform was presented as her personal project, but later Astafieva herself clarified that the founder and owner is her partner, while she participates in its development. Thus, the phrasing "Astafieva's business" in headlines and reviews may be misleading regarding the actual distribution of shares. For the other figures — Usyk, Svitolina, Klopotenko, Denysenko and Zahorodniy — no contradictions between versions were found in the provided materials. ## 🔍 Fact-Check Verification - [Svitolina's, Usyk's and Astafieva's own business: which companies and projects Ukrainian stars are developing](https://styler.rbc.ua/ukr/people/vlasniy-biznes-svitolinoyi-usika-y-astaf-1789815453.html) - Единственный предоставленный источник. Все факты (доли владения, даты запуска, названия компаний) взяты из данного материала. Уточнение по Астафьевой: она не владелец UnderBooks, а участник развития. По остальным фигурантам противоречий нет. ## ❓ FAQ ### Q: What business does Alexander Usyk have besides boxing? **A:** Usyk owns 85% of the company "Usyk Sklo" (forming and finishing of sheet glass) and is the ultimate beneficial owner of the digital platform Ready to Fight, which works with the boxing industry. ### Q: What happened to SVITO Padel Club in September 2026? **A:** In September 2026, the club was damaged by the shock wave following a Russian attack on Kyiv. On September 16–17, the venue began to gradually resume operations, first opening one court and then three out of seven. ### Q: Is Dasha Astafieva the owner of the UnderBooks platform? **A:** No. Astafieva launched UnderBooks in 2023, but later clarified that the founder and owner of the platform is her partner, while she participates in developing the project. ### Q: In which cities does Yevhen Klopotenko's "Muzha" delivery service operate? **A:** The "Muzha" service, launched in February 2026, operates in Kyiv, Lviv, Dnipro and Rivne. ### Q: What is Oleg Zahorodniy's Unique Human project? **A:** Unique Human is a project of adaptive clothing for veterans with amputations. The project grew out of the actor's volunteer work after the start of the full-scale war and is aimed at creating comfortable clothing for people with prosthetics.