---
title: "Designers Olena Vorozhbyt and Tetyana Zemskova Assess Ukrainian Women's Style"
description: "Famous designers Olena Vorozhbyt and Tetyana Zemskova shared observations on Ukrainian women's style, noting their love for bright details, and explained why modern men have started spending more on wardrobes than women."
date: 2026-10-23T11:08:20.658Z
lang: en
url: https://xab.info/en/posts/vorozhbit-and-zemskova-assess-ukrainian-style
tags: [fashion, ukrainian-style, designers, vorozhbyt-zemskova, lifestyle]
author: "Marina Slivenko, Darya Fomina"
publisher: "XAB.info"
---

# Designers Olena Vorozhbyt and Tetyana Zemskova Assess Ukrainian Women's Style

![Ukrainian designers Olena Vorozhbyt and Tetyana Zemskova during an interview about style and fashion](https://xab.info/media/2026/10/23/vorozhbit-i-zemskova-ocenili-stil-ukrainok/vorozhbit-i-zemskova-ocenili-stil-ukrainok-1.webp)

## Key Points

- Ukrainian women strive to create noticeable and bright looks, combining heels, jewelry, and makeup.
- The designers contrasted Ukrainian style with the more restrained approach of Western European women.
- Olena Vorozhbyt believes that men in the modern world may spend more on clothes than women.
- Men's wardrobe expenses are driven by complex manufacturing technologies and a passion for buying shoes and accessories.

Ukrainian women pay great attention to their wardrobe, striving to make every look noticeable and expressive. Famous Ukrainian designers and founders of the Vorozhbyt & Zemskova brand, Olena Vorozhbyt and Tetyana Zemskova, shared this in an interview with RBC-Ukraine's lifestyle project WAVE.

### Features of Ukrainian Style and Love for Details

According to Olena Vorozhbyt, Ukrainian women strive to combine many expressive elements in their outfits, including heels, jewelry, bright makeup, and shiny details. The designer noted that women want to get everything at once, choosing the best for their appearance. In turn, Tetyana Zemskova compared this approach to Western Europe, where everyday wardrobes are often chosen more spontaneously and simply.

Tetyana Zemskova emphasized that Ukrainian women think about both their own comfort and the impression they make on others. Sometimes looks may seem excessive, but this demonstrates attention to themselves and respect for their interlocutors. Such an approach sets Ukrainian women apart from residents of other European countries who prefer more restrained minimalism.

### Why Men Spend More on Clothes Than Women

During the interview, the designers touched upon the topic of men's wardrobe expenses, noting an unexpected trend. Olena Vorozhbyt expressed the opinion that modern men may spend more money on clothes than women. This is due to the complexity of manufacturing technologies for men's items and the desire to purchase quality branded products.

As a clear example, Vorozhbyt cited expensive wristwatches and the large number of shoes purchased by men. According to her, while two or three pairs of shoes may cover a woman's basic needs, this is clearly not enough for a man. Such an attitude demonstrates a growing interest in fashion and style among the male audience.

### Significance of Fashion Trends and Wardrobe Perception

An analysis of the opinions of leading Ukrainian designers provides a fresh perspective on consumer habits and the evolution of style in society. The desire of Ukrainian women to look bright reflects their internal need for self-expression through clothing and accessories. At the same time, the men's market segment is also changing, where clothing ceases to be purely functional and becomes an object of serious investment.

## Fact-Check & Sources

- ["Хотят все сразу и лучшее": дизайнерши Ворожбит и Земскова оценили стиль украинок](https://wave.rbc.ua/ukr/style/hochut-odrazu-i-naykrashche-vorozhbit-i-zemskova-1792753196.html) - The article and designer quotes strictly match the primary source material from the WAVE website.

## FAQ

### What distinguishes the style of Ukrainian women according to the designers?

Ukrainian women strive to make their looks noticeable by combining heels, jewelry, bright makeup, and shiny elements.

### How did Tetyana Zemskova characterize the European approach to clothing?

According to her observations, in Western Europe, many people choose items without much thought, simply by walking into the nearest store.

### Why is men's clothing more expensive than women's, according to Vorozhbyt?

The high cost is due to the complexity of manufacturing technologies for men's items, as well as the fact that men buy more shoes and value expensive accessories.