---
title: "The Era of Retweets is Over: X Introduces Strict Originality Rules for Creator Payouts"
description: "🚨 X is changing the rules of the game: starting September 8, creator payouts depend on content originality. The era of aggregators and retweets is over. Who will be cut and what now counts as unique content? We break down the details of the new monetization reform."
date: 2026-08-09T13:31:21.000Z
lang: en
url: https://xab.info/en/posts/x-introduces-strict-originality-rules-for-creator-payouts
tags: [x-twitter, content-creation, monetization, elon-musk, social-media]
publisher: "XAB.info"
---

# The Era of Retweets is Over: X Introduces Strict Originality Rules for Creator Payouts

![X logo on a smartphone screen with a notification, symbolizing new originality rules for creator payouts](https://xab.info/media/2026/08/09/x-menyayet-pravila-voznaagrashdeniy-avtoram-originalnost-kontenta/x-menyayet-pravila-voznaagrashdeniy-avtoram-originalnost-kontenta-1.webp)

## 🎯 Key Points

- The Revenue Sharing program is closing to new participants; old rules apply until September 7, 2026.
- The main condition for payouts becomes content originality: reposts and aggregation are excluded.
- Requirements for followers (500) and views (500k) remain the same, but a uniqueness filter is added.
- Changes aim to correct the mistakes of April, when the platform reduced payouts to aggregators.

Social network X, formerly known as Twitter, has announced a fundamental overhaul of its content monetization program. The platform, aiming to become the "everything app," is definitively moving away from supporting aggregators and reposts in favor of creators producing unique material. This decision, arriving in August 2026, threatens the existence of thousands of accounts earning money by republishing other people's news and memes, while opening a new era for independent journalists and creators.

### Paradigm Shift: From Reach to Contribution

The existing Revenue Sharing program, which allowed creators to receive a share of ad revenue, will be closed to new participants. Those already connected to the system will be able to receive payments under the old rules only until September 7, 2026. After this date, a "reboot" will begin: creators will have to submit new applications, and the key criterion will not just be the number of views, but the creator's own contribution to the content. The platform intends to take into account not only the publication's audience but also the author's intellectual labor.

### New Criteria: What Counts as Original?

In the updated rules, X clearly distinguishes between permissible and prohibited formats. Original materials now include own investigations, analytical notes, unique photos and videos, as well as independently developed memes and graphics. Comments can also participate in the program, provided they carry semantic weight. Simple copying, downloading, and re-uploading of other people's material is strictly excluded. Even regular use of other people's materials will require the author to substantially rework and add their own unique content.

### Contradictory Data

Although the basic technical requirements (X Premium subscription, 500 followers, and 500,000 impressions in 90 days) remain the same, the creator community is already discussing the ambiguity of the wording. On the one hand, platform moderators claim this is a fight against "junk" content. On the other hand, many influencers point to the subjectivity of assessing "substantial reworking." Unlike clear view metrics, the concept of "uniqueness" can be interpreted differently by algorithms, creating risks for authors working in the digest or review genres, which were previously successfully monetized.

### History of Mistakes and Community Reaction

These changes are another attempt by X to restructure the reward system, which has repeatedly sparked sharp debates. In April 2026, the platform took a similar step, reducing payouts to aggregators and clickbait accounts. This caused a wave of criticism, and some changes had to be reversed. In particular, Elon Musk was forced to restore greater weight to the author's local audience when calculating payouts following negative community reaction. Now, in August, X leadership seems determined to go all-in, betting on content quality despite the potential loss of part of the audience.

## 🔍 Fact-Check Verification

- [X to change creator reward rules, making content originality the main condition](https://3dnews.ru/1146514/x-izmenit-pravila-voznagragdeniy-avtoram-sdelav-originalnost-kontenta-glavnim-usloviem) - Источник подтверждает даты (до 7 сентября, заявки с 8 сентября), требования (500 подписчиков, 500k просмотров) и суть изменений (оригинальность).

## ❓ FAQ

### Q: When do the new monetization rules in X come into force?
**A:** Acceptance of applications under the new rules will begin on September 8, 2026. Old rules apply to current participants until September 7.

### Q: Can I get paid for reposts and retweets?
**A:** No, X excludes simple copying and re-uploading of other people's material. Content must be original or substantially reworked by the author.

### Q: Which technical requirements remain unchanged?
**A:** To participate, you still need an X Premium subscription, a minimum of 500 followers, and 500,000 post impressions in the last 90 days.