---
title: "Zendaya becomes the face of Prada Paradoxe: new fragrance Sweet Chemistry and filming with an Oscar-winning director"
description: "Zendaya has become the global ambassador for the Prada Paradoxe line and presented the new fragrance Sweet Chemistry 🌸. The advertising campaign was directed by Oscar winner Barry Jenkins, while the actress's husband, Tom Holland, already represents the brand's men's perfumery. 💍✨"
date: 2026-08-03T13:10:00.000Z
lang: en
url: https://xab.info/en/posts/zendaya-prada-paradoxe-sweet-chemistry
tags: [zendaya, prada, prada-paradoxe, tom-holland, barry-jenkins]
publisher: "XAB.info"
---

# Zendaya becomes the face of Prada Paradoxe: new fragrance Sweet Chemistry and filming with an Oscar-winning director

![Zendaya in a white suit with short curly hair, face of Prada Paradoxe brand](https://xab.info/media/2026/08/03/zendeya-prada-paradoxe-sweet-chemistry/zendeya-prada-paradoxe-sweet-chemistry-1.webp)

Hollywood star Zendaya has officially become the global ambassador for the Prada Paradoxe fragrance line. This collaboration marks a new chapter in the history of one of the brand's most iconic scents and coincides with the launch of a new product — Sweet Chemistry.

### Stunning campaign directed by Barry Jenkins

The advertising campaign announcing the partnership was filmed as a video directed by Academy Award winner Barry Jenkins. In the clip, the actress appears in various looks, highlighting her versatility. According to Prada representatives, Zendaya perfectly embodies the courage to be oneself and the constant pursuit of change, which are key values of the brand.

### Sweet Chemistry: about the new fragrance

The actress's debut as an ambassador coincided with the presentation of the new scent, Sweet Chemistry. The fragrance composition combines fresh fruity and delicate floral notes. The base of the aroma features accords of blackcurrant syrup, orange blossom absolute, and a neroli milk accord.

In a comment on the video, Zendaya admitted that Paradoxe has long been one of her favorite perfumes. She noted that the scent combines strength and vulnerability without trying to impose a specific definition of the wearer's personality.

"For me, the fragrances we choose reflect how we move through the world. Joining the brand was a natural continuation of this worldview, especially since Paradoxe was one of my favorite scents long before this offer," the actress shared.

### A family affair: Zendaya and Tom Holland

An interesting fact is that Zendaya is not the only member of her family collaborating with Prada Beauty. Her husband, actor Tom Holland, is also an ambassador for the brand and represents the Prada men's fragrance line.

### Availability and prices

The new fragrance Sweet Chemistry is already available for purchase. The price of the product varies depending on the bottle size. According to the brand's official website, a 30 ml bottle costs $110 (approximately 4930 UAH), while the 90 ml version costs $185 (approximately 8293 UAH).