--- title: "Four-Part Poem: Serhiy Zhadan Joins Unusual Charity Project Supporting 'Khartia'" description: "Serhiy Zhadan wrote a four-part poem for a limited series of MOVA SVITLA energy drinks. Part of the proceeds goes to communication gear for 'Khartia'." date: 2026-10-13T13:50:00.000Z lang: en url: https://xab.info/en/posts/zhadan-four-part-poem-hartia-yasno tags: [serhiy-zhadan, poetry, charity, ukraine-war, yasno, mova, national-guard] publisher: "XAB.info" --- # Four-Part Poem: Serhiy Zhadan Joins Unusual Charity Project Supporting 'Khartia' ![MOVA SVITLA energy drink cans featuring Serhiy Zhadan's poem](https://xab.info/media/2026/10/13/zhadan-stih-chetyireh-chastey-hartiya-yasno/zhadan-stih-chetyireh-chastey-hartiya-yasno-1.webp) ## 🎯 Key Points - Serhiy Zhadan wrote a four-part poem for a charity project supporting the 'Khartia' corps. - The poetry is printed on cans of the limited edition MOVA SVITLA energy drink by YASNO. - 12 hryvnias from each sold can are transferred to purchase communication equipment for the military. - A giveaway featuring books autographed by the author is organized for participants. Famous Ukrainian writer and poet Serhiy Zhadan has taken part in an unusual charitable initiative that combines literature, business, and frontline support. The project was created through a collaboration between energy company YASNO and the MOVA brand, with its main goal being fundraising for the 2nd Corps of the National Guard of Ukraine 'Khartia'. As part of the campaign, a limited edition matcha-based energy drink called MOVA SVITLA was released, attracting public attention not only for its format but also for its deep social subtext. ### Project Essence and Poetic Puzzle The main highlight of the lineup is Serhiy Zhadan's new poem, which has been divided into four parts. Each fragment of the poetic work is printed on a separate can of the energy drink. To read the entire poem, customers need to collect all four cans and arrange them in the correct sequence. This interactive format allows buyers not just to enjoy the product, but to become part of a unique literary game, drawing maximum audience interest to the charitable component. ### A Dedication to Those Who Keep the Light According to Serhiy Zhadan himself, this piece was written specifically for the campaign and is dedicated to people who daily support life in the rear and on the front lines amid a full-scale war. The poet noted the hard work of energy workers, volunteers, medical staff, rescuers, and military personnel. The writer emphasized that in these turbulent times, it is especially important to preserve inner energy and share light with each other, while the unusual format of publishing poetry on cans became a way to express sincere gratitude to courageous Ukrainians. ### Financial Support and Charitable Goal The organizers approached the implementation with clear practical benefits for the frontline. According to official data, from every sold can of the limited-edition energy drink, 12 hryvnias will be channeled toward purchasing critical communication equipment for the fighters of the 2nd Corps of the NGU 'Khartia'. YASNO CEO Serhiy Kovalenko noted the importance of uniting business and cultural figures to help defenders, while MOVA representatives highlighted the unique opportunity to transform the modern Ukrainian word into real and tangible support for the armed forces. ### Special Giveaway for Participants In addition to direct financial aid, the organizers prepared an interactive bonus program for the most attentive project participants. In a month, a special raffle of valuable prizes will be held, featuring the grand prize: an exclusive book personally signed by Serhiy Zhadan along with a handwritten poem by the author. Such initiatives demonstrate how the Ukrainian art segment and socially responsible business can find innovative ways to sustain society's morale and equip the army with necessary resources. ## 🔍 Fact-Check Verification - [Стих из четырех частей: Жадан присоединился к необычному проекту в поддержку "Хартії"](https://styler.rbc.ua/ukr/trends/virsh-iz-chotiroh-chastin-zhadan-doluchivsya-1791898241.html) - Информация о стихотворении Жадана на банках YASNO и MOVA полностью подтверждена. ## ❓ FAQ ### Q: What is the essence of the project involving Serhiy Zhadan? **A:** The writer penned a poem divided into four parts, printed on MOVA SVITLA energy drink cans to raise funds for the army. ### Q: Which military unit receives help from this campaign? **A:** All funds raised are directed toward purchasing communication equipment for the 2nd Corps of the National Guard of Ukraine 'Khartia'. ### Q: How much money goes to charity from a single can? **A:** 12 hryvnias from each sold can are transferred to support the servicemen.