---
title: "\"Zvazheni ta shchaslivi\" returns with new rules: STB announces premiere date"
description: "STB has announced the premiere date for the 11th season of the show \"Zvazheni ta shchaslivi\", which will take place on October 4. The project returns with new rules: out of 18 participants, only 14 will enter the camp."
date: 2026-10-01T12:58:00.000Z
lang: en
url: https://xab.info/en/posts/zvazheni-ta-shchaslivi-2026-premiere-date-new-rules
tags: [zvazheni-ta-shchaslivi, stb, reality-show, weight-loss, ukraine-tv]
publisher: "XAB.info"
---

# "Zvazheni ta shchaslivi" returns with new rules: STB announces premiere date

![Participants and trainers of the show Zvazheni ta shchaslivi on STB](https://xab.info/media/2026/10/01/zvazheni-ta-shchaslivi-2026-data-premery-novye-pravila/zvazheni-ta-shchaslivi-2026-data-premery-novye-pravila-1.webp)

## 🎯 Key Points

- The premiere of the 11th season of "Zvazheni ta shchaslivi" on STB will take place on October 4 at 19:00.
- Out of 18 arriving contenders, only 14 participants will enter the main camp after a rigorous selection.
- Trainer Oleksiy Novikov aims for revenge after Marina Borzhemska's victory in the previous season.
- Dietitian Svitlana Fus and coach Dmytro Karpachov joined the project's expert team.

STB TV channel has officially announced the premiere date for the highly anticipated 11th season of the popular reality show "Zvazheni ta shchaslivi". The show's return to television screens will take place on October 4 at 19:00, promising viewers a completely new format and strict selection conditions for participants. The show's creators decided to radically change the usual rules to test the contestants' real readiness to fight for their health and a new life from the very first minutes.

### Strict selection and new project rules

The main innovation of the season is that simply arriving at the project no longer guarantees automatic settlement in the weight-loss camp. Out of 18 contenders who applied and passed the preliminary selection, only 14 people will be able to continue their journey and receive help from the country's best experts. Host Daniel Salem emphasized that the film crew abandoned the usual allowances and empty promises, focusing instead on concrete actions and ironclad discipline from the very first seconds.

### Trainer rivalry: thirst for revenge

No less intriguing is the rivalry between the project mentors — Marina Borzhemska and Oleksiy Novikov. Following the results of the previous season, Borzhemska emerged as the triumphant winner in both the main weigh-in and the home weight-loss category. Now Novikov intends to make a convincing revenge after analyzing his previous work and demanding complete dedication from his team during every single training session.

### Team of experts and personal stories of participants

In addition to physical exertion under the guidance of experienced trainers, participants will work closely with a team of specialized experts. The vector of proper nutrition and health will be supervised by top-category dietitian Svitlana Fus, while psychological support and motivation will be provided by well-known coach Dmytro Karpachov. For many participants, such as Roma who openly talks about his struggles, this project has become a final chance to drastically change his destiny and shed the heavy burden of excess weight.

## 🔍 Fact-Check Verification

- ["Зважені та щасливі" возвращаются с новыми правилами: в СТБ назвали дату премьеры](https://styler.rbc.ua/ukr/trends/zvazheni-ta-shchaslivi-povertayutsya-novimi-1790858102.html) - Основной источник информации о дате премьеры, тренерах и правилах шоу на СТБ.
- [Стартовал новый сезон шоу "Зважені та щасливі": что нужно знать об участниках и тренерах](https://www.unian.net/lite/show/zvazheni-ta-shchaslivi-2025-data-vipusku-treneri-shcho-vidomo-13146342.html) - Контекстные данные об участниках и экспертах проекта.
- [Шоу "Зважені та щасливі" возвращается: первые участники, новые правила и дата премьеры](https://www.unian.net/lite/show/zvazheni-ta-shchaslivi-2026-pervye-uchastniki-novye-pravila-i-data-premery-foto-13501080.html) - Контекстные данные об участниках и экспертах проекта.
- [Телеканал СТБ начал съемки нового сезона шоу "Зважені та щасливі"](https://gazeta.ua/ru/articles/life/_telekanal-stb-nachal-s-emki-novogo-sezona-shou-zvazheni-ta-schaslivi/1251455) - Информация о старте съемочного процесса нового сезона.

## ❓ FAQ

### Q: When is the premiere of the 11th season of "Zvazheni ta shchaslivi"?
**A:** The premiere of the 11th season on the STB channel will take place on October 4 at 19:00.

### Q: What new rules have been introduced in the new season?
**A:** The main innovation is that out of 18 arriving contenders, only 14 participants will enter the camp after the first challenge.

### Q: Who are the trainers for the 11th season?
**A:** The trainers for the new season are Marina Borzhemska and Oleksiy Novikov.