Deepfakes must carry labels — EU’s new AI transparency law

Person holding a tablet displaying a deepfake image of a man in a bowler hat with an apple instead of a face, symbolizing the EU’s new law requiring AI content labeling and chatbot disclosure

The image shows a person hiding their face behind a tablet displaying a surreal deepfake: a man in a bowler hat with an apple for a face. This visual metaphor represents the new EU law mandating labeling of AI-generated content and disclosure of chatbot identities.

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