Sydney Sweeney — Novig ad and criticism from female athletes

Sydney Sweeney in the Novig ad campaign that sparked debate over devaluing women's sport

Portrait of Sydney Sweeney with long blonde hair in a white top against a blurred background of yellow elements. The actress poses for the Novig advertising campaign that triggered a wave of criticism. Female athletes accused her of devaluing women's sport and exploiting the image of athleticism for commercial purposes.

← Back to article