Actress Amanda Seyfried was a guest at the Tiffany & Co. holiday event in New York. On November 10, she visited the flagship store The Landmark on Fifth Avenue, where she participated in the traditional Lighting of the Bird ceremony, illuminating a large-scale bird installation mounted on the facade of the iconic boutique. The actress's appearance at the event became a notable highlight for the New York social calendar and simultaneously a public confirmation of her new status with the brand.
Third Consecutive Year: How Tiffany & Co. Opens the Holiday Season
The Lighting of the Bird ceremony has served as the start of the holiday season for Tiffany & Co. for the third consecutive year. The huge bird figure placed on the facade of the Fifth Avenue flagship store traditionally turns into one of the most recognizable seasonal decorations in the area, attracting photographers and passersby. For the brand, this is not just a marketing gesture, but an established ritual that connects the house with the New York festive mood and sets the tone for upcoming winter events.
Black Dress with a Waist Cutout: A Bet on Contrast
For the event, Seyfried chose a striking black evening dress with an asymmetric top, a waist cutout, and a high slit. The strict silhouette and deep black color of the fabric created a contrasting background against which the jewelry details of the look stood out particularly well. The asymmetry of the shoulders and the slit added dynamism and modern dramaturgy to the outfit while maintaining restrained evening elegance.
Diamond Choker Necklace and Classic Beauty Look
The actress paid special attention to Tiffany & Co. jewelry: the outfit was complemented by a diamond choker necklace fitting snugly against the neck and a slim bracelet. The jewelry sparkled delicately against the dark fabric without overloading the evening look. Black pumps, red lipstick, and blonde hair gathered in a sleek low hairstyle with a side parting completed the look—a combination that gave the appearance a classical, almost retro elegance.
New Ambassador and the Love Is a Gift Campaign
The appearance at the ceremony was a logical continuation of the actress's recently announced tie with the brand: in late October, Tiffany & Co. introduced Seyfried as its new ambassador. She also became the face of the Love Is a Gift holiday campaign, which includes the short film You&Me directed by Derek Cianfrance. In the film, through the story of a mother and daughter, the brand talks about gifts that eventually turn into family heirlooms—a theme that directly echoes the festive mood of the campaign and the Lighting of the Bird ceremony itself.
