In August 2026, Hollywood once again turned its attention to Ukrainian fashion. World cinema star Anne Hathaway, who received the honorary Disney Legends award at the D23's Disney Entertainment Showcase, chose a striking red dress by the Ukrainian brand J'amemme for her appearance. This choice was not just a nod to fashion but a landmark event for the Ukrainian designer, whose creations are increasingly appearing in the wardrobes of global celebrities.
Symbolism of the Look: From 'The Princess Diaries' to the Rose
The occasion for the grand appearance was the celebration of the 25th anniversary of the cult franchise 'The Princess Diaries'. For the actress who played the lead role in this saga, the choice of outfit was thought out down to the smallest detail. Together with her stylist Erin Walsh, she settled on the Loulou Dress model. The dress is made of lightweight pleated fabric that creates an effect of movement while walking. A special touch to the look is added by the hem with large wavy folds, resembling rose petals, which perfectly echoes the theme of princesses and romance promoted by Disney.
Despite the solemnity of the moment, Hathaway did not overload the look. The red dress with bare shoulders and a fitted top was complemented by white trousers and concise jewelry, creating a balance between elegance and modern practicality.
2026 Trends: Architectural Fashion and Comfort
The choice of J'amemme was not accidental. The brand, known for working with complex architectural forms and unique pleated fabrics, has become one of the leaders in the 'intellectual fashion' segment in recent years. In 2026, when trends shifted towards combining evening elements with everyday comfort, Hathaway's look became a quintessential example of this style. The Loulou Dress model, also available in purple, blue, beige, and lavender shades, demonstrates the versatility of the cut, which can be adapted to different lifestyles.
The Star's Personal Life: Expecting a Third Child
Particular interest in the actress's appearance was sparked by the fact that Anne Hathaway is currently expecting her third child. Together with her husband Adam Shulman, she is raising sons Jonathan and Jack. Pregnancy does not prevent the star from showcasing striking looks: recently she captivated the public with an appearance in a trendy top and jeans, and now she has proven that even in such a delicate condition, one can shine in a complex cut on the red carpet. This confirms that the fashion of 2026 is becoming increasingly inclusive and takes into account different stages of women's lives.
Brand Reaction and Future Collaboration Prospects
For the J'amemme team, the star's appearance in their outfit became an event they would 'never forget'. The brand promptly published footage from the event on its social media, calling this collaboration 'special'. The cost of the Loulou Dress is 44,826 hryvnias. Ukrainian brands have already appeared in the wardrobes of world celebrities numerous times, and Hathaway's choice became another bright example of how Ukrainian design is conquering Hollywood, proving its quality and relevance on the international stage.
