The Ukrainian food market is undergoing a seasonal restructuring: over the past week, most new harvest vegetables and seasonal fruits have continued to become cheaper. According to EastFruit monitoring data available to RBC-Ukraine, there is a significant price correction for summer berries and vegetables, linked to the start of the mass harvest.

Sharp drop in berry prices

Apricots led the way in price reduction. Thanks to active harvesting in Ukraine, the price of this fruit has fallen by almost half — from 110–160 hryvnias to 60–110 hryvnias per kilogram. Apricots also became the main product of the week, surpassing cherries in the number of offers.

Cherries have also become noticeably cheaper: their cost dropped from 130–190 hryvnias to 60–130 hryvnias per kilogram. Additionally, the first batches of new harvest black currants appeared on the shelves at a price of 160–180 hryvnias per kg, while red currants are offered at 70–90 hryvnias per kilogram.

Vegetable segment: zucchini and cucumbers versus carrots

The situation in the vegetable category is ambiguous. Cucumbers and zucchini, as expected in the height of the season, have become more affordable. At the same time, new harvest carrots show the opposite trend: their price rose from 28–30 hryvnias to 30–35 hryvnias per kilogram. Meanwhile, old carrots, conversely, became cheaper — from 60–70 hryvnias to 45–60 hryvnias per kg.

The market is seeing an increase in offers for carrots, new harvest onions, cucumbers, zucchini, and garlic. Potatoes remain the leader in the number of listings, although sales volumes have decreased slightly.

Stability in citrus and stone fruits

Prices for a number of popular fruits have remained unchanged. Apples are trading in the range of 28–55 hryvnias per kg, pears — 65–90 hryvnias, peaches — 100–170 hryvnias, plums — 140–170 hryvnias. Citrus fruits have also not changed in price: oranges cost 70–85 hryvnias per kg, lemons — 140–150 hryvnias. The first batches of Ukrainian peaches have appeared on the market, promising further saturation of supply.

Buyer demand and seasonal trends

Last week, sweet corn attracted the most interest from buyers. There was also a noticeable increase in purchases of berries for freezing — consumers are trying to preserve the summer harvest for the winter. This indicates a growing culture of home canning and preserving.

Previously, RBC-Ukraine reported on price changes for basic products in supermarkets: after the weekend, the cost of eggs and bread changed most noticeably, while buckwheat, milk, and sunflower oil remained stable. In the fuel segment, diesel and autogas became cheaper, while the price of gasoline did not change.