With the arrival of the summer season and the establishment of extremely high temperatures, the beauty industry and ordinary social media users are facing one of the most acute problems: makeup longevity. Under the influence of the sun and sweat, even expensive products can 'melt,' which not only ruins the visual image but also negatively affects the health of the epidermis.
Well-known Ukrainian blogger Dasha Kvitkova, whose beauty advice gathers thousands of likes, decided to share her personal experience of dealing with the heat. On her Instagram, the star demonstrated what the ideal summer makeup looks like and urged her followers to give up familiar dense textures.
The Phenomenon of the 'Bare' Face
Kvitkova's main secret lies in radical minimalism. In the heat, the blogger completely gives up dense foundation creams that create a thick film on the face. In her opinion, in such weather, the skin should breathe as much as possible, so almost the entire face remains without cosmetic coverage.
"In such heat, I love a minimum of makeup so that the skin can breathe, so almost the entire face remains 'bare,' just moisturizing," Dasha confessed in an interview published by RBC-Ukraine.
This approach helps avoid the 'mask' effect and prevents clogged pores, which often becomes the cause of inflammation during the summer period.
Strategy of Spot Application
Refusing foundation does not mean a complete rejection of cosmetics. The blogger bets on quality care and spot correction. Instead of hiding flaws under a thick layer of powder, Kvitkova uses light products to mask only minor nuances.
This method allows preserving the naturalness of the image without overloading the skin with multi-layered textures. Light nude makeup, according to experts and the star herself, has become the main trend of the season. It ensures freshness and allows the skin to function in normal mode even on the hottest days.